• Jul 8, 2010
Back in February, Chrysler rolled out its "Minivan Pledge," which gave customers the choice of returning their vehicle within 60 days if they were unhappy in any way. The program must have been successful for Team Pentastar, because the program is now being expanding to all Chrysler, Dodge, Jeep, and Ram Truck models. Chrysler Lead Executive for U.S. Sales Fred Diaz says in the company's press release that the program will give customers "the confidence to know they made the right purchase or they can return the vehicle no questions asked."

Chrysler has also announced July incentives, which, we're guessing, will render the 60 day guarantee almost completely useless. See, customers will be able to choose from incentives like zero percent financing for up to 72 months, cash rebates of up to $4,000 or the 60-day guarantee. So if you're in, say, a Dodge dealership and you're given a choice of $4,000 on the hood or a 60-day return policy that can only add up to $1,000 ($500 per month), which would you take? Hit the jump to read the Chrysler press release.

[Source: Chrysler | Image: Joe Raedle/Getty]
Show full PR text
Chrysler Group LLC Introduces Risk-free Purchase of New Chrysler, Jeep®, Dodge and Ram Truck Vehicles

* Pledge program builds on success of Minivan Pledge with additional benefits for consumers
* Program offers consumers the security of knowing they made the right vehicle choice
* July marks the start of Chrysler Group's National Tent Event with more than 2,000 Chrysler, Jeep®, Dodge and Ram Truck dealers participating

July 8, 2010 , Auburn Hills, Mich.

Chrysler Group LLC today announced its new pledge program which allows consumers to return a new vehicle within 60 days if they aren't happy with the purchase, plus the company will make the first two months payments for the consumer (up to $500 per month, maximum of $1000).

"We build great vehicles for just about any lifestyle and with this pledge, consumers will have the confidence to know they made the right purchase or they can return the vehicle no questions asked ," said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales. "Plus Chrysler Group will make the first two payments for the consumer."

The program starts today and is available on most 2010 Chrysler, Jeep®, Dodge and Ram Truck vehicles.

In addition, the company's National Tent Event also kicks off in July, with more than 2,000 Chrysler Group dealerships participating with associated activities at their stores.

"We are pleased to sponsor, for the first time, a national tent event with our local dealerships," Diaz said. "With local fairs and summer activities in full swing, our dealers are thrilled to add to the summertime excitement and festivities."

July Incentives

Chrysler Group LLC today announced 0 percent financing on most 2010 model year Chrysler, Dodge, Jeep and Ram truck vehicles when financed through GMAC Financial Services. The incentives announced today are valid through Aug. 2, 2010.

Chrysler Brand
Consumers purchasing 2010 model year Chrysler brand vehicles can choose 0 percent financing for up to 60 months, through GMAC Financial Services, Consumer Cash of up to $3,000 or the "Regret Free Purchase" pledge program.
• Consumers purchasing a 2010 model year Chrysler also are eligible for 1.9 percent financing for up to 72 months through GMAC Financial Services
• Consumers who lease a 2010 model year Chrysler 300, Chrysler 300 C or Chrysler Town & Country minivan through GMAC Financial Services are eligible for lease bonus cash of up to $2,000

Jeep Brand
Consumers who purchase most Jeep brand 2010 model year vehicles can choose 0 percent financing for 60 months, Consumer Cash of up to $4,000 or the pledge program.
• Consumers who purchase a 2010 Jeep Liberty, Jeep Grand Cherokee or Jeep Commander and finance through GMAC Financial Services are eligible for up to $1,000 in GMAC Bonus Cash
• Current Jeep owners who purchase the all-new 2011 Jeep Grand Cherokee are eligible for $1,000 Bonus Cash, and attractive Jeep lease offer.

Dodge Brand
Consumers purchasing most 2010 model year Dodge brand vehicles can choose from 0 percent financing for up to 60 months, Consumer Cash of up to $3,000 or the "60-Day Test Drive" pledge program.
• Consumers who purchase Dodge Charger can choose from 0 percent financing for up to 72 months, Consumer Cash of $3,000 or the "60-Day Test Drive" pledge program

Ram Truck Brand
Consumers who purchase 2010 model year Ram Truck vehicles can choose from 0 percent financing for up to 60 months, Consumer Cash of up to $3,000 or the "60-Day Handshake" Pledge program.
• Consumers purchasing a Ram 1500 and finance through GMAC are eligible $1,000 GMAC Bonus Cash.

Leasing
Chrysler Group is offering attractive lease rates on most 2010 model year vehicles.


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    • 1 Second Ago
  • 9 Comments
      • 4 Years Ago
      Which would I take? Neither, because that would mean buying a Chrysler product to begin with.

      I'm no brand snob - hell, I bought a Buick before I was even 30 - but right now, only one product truly stands out from their competitors. And I'm not in a market for a Wrangler. All their other vehicles are deficient in power, economy, handling, quality, and overall value.
        • 4 Years Ago
        Last part is 'and/or'. Damnit, where's the edit button?
        • 4 Years Ago
        What about Challenger, Ram and new Jeep Cherokee?
      • 4 Years Ago
      too bad there are no Chrysler cars i like that get 30+mpg...if only charger had 30+MPG's
      • 4 Years Ago
      If only the 2011 GC were on the 0% list.....
      • 4 Years Ago
      I'm guessing the Chrysler group is just using the 60 day deal to get people in showrooms, and then smack down the 4k
      • 4 Years Ago
      Was the article above written by Peter Fong? Stacking incentives is a no-no for a dual CEO who wants to make money. If you do so and if you are Peter Fong, you get fired as brand CEO. The pledge program has value in and of itself, comparable to cash on the hood or cheap financing for those who qualify.

      With both Daimler and Cerberus out of the way, Chrysler Group will rebound just fine.
      • 4 Years Ago
      The only car I'm remotely interested from the Chrysler/Dodge camp is the Challenger. The rest can die by fire.

      The only way I see Alfa being interesting again stateside is bring the 2uetto concept to life over here and NOT CHANGING A THING on the interior from the concept to production. I also hate the huge Chrysler badge. Just leave the Alfa badge on it, not because, like someone said above, I'm being a brand snob but because I prefer the Alfa badge to the Chryslers.
        • 4 Years Ago
        Both can and will co-exist.