• Jul 7th 2010 at 6:58AM
  • 9
2011 Jaguar XJ – Click above for high-res image gallery

Ford spent a fortune to buy Jaguar in 1989 and Land Rover in 2000, then spent billions on each of them getting them into fighting shape. Tata spent billions to buy JLR in 2008, and has since been raising and spending billions to retain their fighting shape and get them even fitter. The Indian firm is planning a funding round via shares, equity and the like in order to scare up another $1 billion.

Tata is a massive conglomerate and the funds will go to reducing the company's overall debt-to-equity ratio, but the number we were most interested in was £600 million pounds – almost the entire amount of the funding round, $908 million. That's the amount Tata says it will spend this year on new product development at at JLR.

In May we were told that Tata would invest £1 billion per year on JLR, but we won't quibble about being short £400 million for now with the Evoque, a meaner XKR, an XE and maybe also an F-Type being forged. So even if the Ford and Tata initial experience with JLR sound familiar, we give Tata credit: for all those billions they're spending, there isn't an X-Type in sight.



[Source: Bloomberg]


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    • 1 Second Ago
  • 9 Comments
      • 5 Years Ago
      What was wrong with the X-Type? I've never been in one.
        • 5 Years Ago
        Epic marketing failure!
        They told the press that the X-Type Jaguar is based on the Ford Mondeo.
        Horror!!!
        If they just had turned it around and told the press that the Ford Mondeo is based on a Jaguar everthing would have been wonderful...
      • 5 Years Ago
      Even though the post isn't on the XJ, I strayed into the gallery without thinking and spent a few minutes there. That tells it's a pretty good looking car.
      • 5 Years Ago
      Aye, the NEW XJ. Saw one in black yesterday. Big, elegant. Also sleek and massive. But it's biggest problem parked just behind it: A Mercedes S-class, for which that kitten is no competition.
      • 5 Years Ago
      I'm assuming the current vehicles for Jag & Land Rover were developed under Ford, I'm waiting to see what Tata develops on their own for JLR.
      • 5 Years Ago
      They need to bring Sexy back to Jag. This new design language doesn't translate.
      • 5 Years Ago
      Tata Nano: 2 for $10.

      • 5 Years Ago
      I wouldn't mind trading in my 2007 s-class towards a 2010 XJ-L supercharged.
      http://www.epinions.com/content_512392400516
        • 5 Years Ago
        Are you Flashpoint?
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