• Jul 7, 2010
2010 Bigfoot Chevrolet Silverado – Click above for high-res image gallery

It's true: there really is nothing sacred. In a move that, for us, is on the same level as painting a Hitler mustache on the Statue of Liberty, Bigfoot has abandoned its Ford pickup body for a new Chevrolet Silverado skin. If you listen very, very closely, there are angels in cutoff jean shorts and camouflage hats weeping softly. We know it would hurt less if we told you that George Washington was a closet communist or that Porsche was switching to an all front-wheel drive portfolio, but there it is. For 35 years, Bigfoot was synonymous with the Blue Oval, but no more.

The truck helped launch monster trucks into the public eye, but Ford dropped its sponsorship of the team in 2007. That left Firestone tires as the main sponsor, and since the company also throws plenty of cash at the Major League Baseball All-Star Game, it's aching for some cross-promotion. Since Chevrolet also sponsors the event, Big Foot will be wearing new duds and a heart transplant when it rolls out for the first time in public on July 7 in Anaheim, Florida. Yup, the truck will get its power from a General Motors mill, too. *Sigh.*



[Source: General Motors via PickupTrucks.com]

Show full PR text
BIGFOOT Dresses Up for MLB All-Star Game

2010-07-07

"We think this is a great opportunity to bring three American icons together - Chevrolet, baseball and the Original Monster Truck," said Silverado Marketing Manager Tony Truelove. "We're glad to be a part of it."

DETROIT – For the first time in 35 years, BIGFOOT® is wearing a bowtie.

The Original Monster Truck® will arrive at the 2010 Major League Baseball All-Star Game in style, wearing the body of a 2010 Chevrolet Silverado. The change is more than skin deep, as the MLB BIGFOOT also features a 540 cubic-inch Chevrolet V-8 and two-speed Powerglide transmission.

"We think this is a great opportunity to bring three American icons together - Chevrolet, baseball and the Original Monster Truck," said Silverado Marketing Manager Tony Truelove. "We're glad to be a part of it."

The mutual partner is Firestone tires, which has ties to both Major League Baseball and BIGFOOT. With Chevrolet being the official vehicle of MLB, there was an opportunity to do something special at this year's All-Star Game in Anaheim, Calif.

"We were extremely excited to do a Chevrolet BIGFOOT monster truck," said Bob Trent, vice president of BIGFOOT 4x4, Inc. "We are proud to represent not only BIGFOOT at this year's Major League Baseball All-Star Game activities, but Chevrolet and Firestone as well. What's more American than Chevrolet?"

The MLB BIGFOOT will make its public debut in Anaheim on July 7.


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  • 80 Comments
      drtracr
      • 4 Years Ago
      As an off road racer, I consider it an insult to call Bigfoot an off road race truck. It is a truck to put on shows, not race.
        • 4 Years Ago
        @drtracr
        I'm willing to bet you don't "race" at all and only do it recreationally.

        These trucks go off-road. They don't race on pavement, they race on dirt. And yes, they do race. It's a mixture of drag racing and rallycross. There's a finish line and 2 trucks/drivers trying to get to it first. So please, show me where there isn't racing.
      Jeffrey
      • 4 Years Ago
      You mean monster trucks still exist??? I guess as long as there's blue collar red neck low IQ marry your cousin guys out there it will.
      JEFF
      • 4 Years Ago
      MUST BE NICE TO BE HOOKED UIP WITH A GOVERNMENT OWNED CAR COMPANY AND BE SPONSORED BY THE PEOPLE. I WOULD SHOVE A GM CAR OR TRUCK OVER A CLIFF BEFORE I WOULD DRIVE ONE...
      • 4 Years Ago
      Awful marketing decision. Period. Just to get some headlines??? Come on...
        • 4 Years Ago
        I'm confused; Ford dropped sponsorship of the Bigfoot Team and therefore when the BigFoot team went to Chevy it somehow 'abandoned Ford'? WFT?
        • 4 Years Ago
        With Bigfoot going to GM or Government Motors I wonder if they will get STIMULUS money?
        • 4 Years Ago
        at least they kept Ken Block....
        • 4 Years Ago
        ehh... Bigfoot will always be a Ford in my mind.
        • 4 Years Ago
        True...
        • 4 Years Ago
        BigFoot was one my childhood heroes. Yes, a Ford truck. My reaction to this was "ARE YOU EFFING KIDDING ME?!?!?"

        ...Then I saw that Ford dropped sponsorship. Well, that's their bad then.
      • 4 Years Ago
      it's not that the truck is backed by chevy or ford, it's just that it's always been a ford.
      • 4 Years Ago
      Then again, if they based bigfoot off of the SVT Raptor, I think they'd have a winner again...
      • 4 Years Ago
      I am more shocked by the horrible idea to try to market baseball on a monster truck. Wut?

      If Firestone is one of their biggest sponsors, then fine, put a big Firestone logo on there... but putting a MLB logo on a truck is idiotic.
      • 4 Years Ago
      Well what's so suprising.....Chevy kicks ass in monster trucks,
      matter of fact in any sport where power is the factor....Chevy just
      has the edge in a big way where power and dependability is concerned.
      The builders of these rigs know whats going on.

      ----------
      • 4 Years Ago
      With Ford on a roll, I guess they had to mess up somewhere.
      • 4 Years Ago
      Ok, Bigfoot was the king of awesome when I was a kid. It was the grand daddy of all monster trucks, and continuously evolved into bigger and badder trucks. But after Monster Jam became a Clear Channel circus and all the trucks switched to purpose-built tube frames with plastic "bodies", I never saw Bigfoot again. I just assumed it never made the switch like the others did. So where has it been for the last 10-15 years? Honestly, I was just as shocked that Bigfoot is still around as I was that they've switched to Chevy (which I agree is heresy, maybe it's retaliation for KITT?)
      • 4 Years Ago
      Man, way to ruin my childhood memories... Everyone associates Bigfoot with a big blue Ford.
      • 4 Years Ago
      Gee, that was exciting and newsworhty.
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