• Jul 6, 2010
It's certainly possible. According to La Voz de Galicia, the French automaker is currently mulling the creation of a new sub-brand to break into the lower rungs of the inexpensive car market. Rather than go through the hassle of rustling up a whole new name, the company has looked to the past for inspiration. It came up with Talbot – a company that got its start early in the 20th century and puttered to a stop in 1986.
The name has a history of rising from the dead. In 1978, Peugeot pulled a similar stunt by bringing the Talbot name back from obscurity after Chrysler axed it a decade prior. During the revival, the brand mostly served as a dumping ground for former Chrysler Europe models. Needless to say, the resurrection didn't last long.

But if our Google Translator is to be believed, the most recent zombification of the Talbot moniker will have more to do with funky little entry-level machines than any sort of rebadging exercise. La Voz de Galicia claims that the brand will likely start off with just two models based loosely on existing Peugeot models, which would be manufactured at the Citroën factory in Vigo.

Is it possible? Sure. But the rumors could just as easily be smoke and mirrors. Thanks for the tip, Lucian!

[Source: La Voz de Galicia (translated)]


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    • 1 Second Ago
  • 11 Comments
      • 4 Years Ago
      • 4 Years Ago
      I sincerely hope not...Talbot's were all pieces of junk!
        • 4 Years Ago
        I came here for an argument! So I will state that the Talbot Sunbeam Lotus was a BRILLIANT hot hatch that even predated the VW GTi ... :P
        • 4 Years Ago
        @ DiRF - No argument there, I have to agree with you whole heartedly. To drive, fantastic - to look at on the other hand... :)
        • 4 Years Ago
        I have to support DiRF on the rear drive Sunbeam, But the others like the Rancho were rust buckets.
        • 4 Years Ago
        Agreed. A Talbot Sunbeam Lotus would be an awesome concept to bring back to the stage. The world needs more cheap RWD hatches.
      • 4 Years Ago
      The Talbot Horizon (aka 1985 Dodge Omi) wasn't a bad car for it's time. And the Talbot Arizona (later known as Peugeot 309) had quite good build quality compared to other cars in that era. So ressurrecting Talbot would not be a bad idea, as long as they do not just do badge engineering like with the Chinese Citroen C2 (Peugeot 206 with a different grille).
      • 4 Years Ago
      I don't know how Tata is going to feel about the logo, or vis versa...
      Tata's old logo used to look just like that.
        • 4 Years Ago
        Looks nothing like the Tata logo. If Tata got mad at this then Ford should get mad at every other car company with an oval logo. Or Honda at Hyundai for having an H logo.
      • 4 Years Ago
      If they aren't built in Coventry or England nobody will buy them
      • 4 Years Ago
      So in summary, basically a French Scion, got it.