It seems that Hyundai is having a very similar problem to Buick in its home market. Overseas customers can't get enough of its products, but buyers at home are rather ho-hum. Just as Buick is huge in China, Hyundai models are selling like gangbusters in North America and Europe. However, in South Korea, Hyundai sales have dropped for three months in a row. Interestingly, sister brand Kia is seeing robust sales for its just introduced K5 (Optima in the U.S.) and Sportage with total volumes up by 49 percent compared to 2009.
Lack of fresh product is blamed for the 1.2 percent decline at Hyundai, although the new Tucson and Sonata were launched just last Fall. Hyundai has several new products coming in August with the new Elantra and Accent as well as the new Veloster coupe (or whatever it ends up being called), and those new models may spur an increase in domestic sales.