Young Creative Chevrolet awards – Click above to watch video after the jump

Just as Toyota rocks a lot more hip in Australia than it does in the U.S., Chevrolet's got far more groove in Europe than it does domestically. That kind of juice gives rise to things like the fourth annual Young Creative Chevrolet competition that's grown from eight schools in eight countries to 135 schools in twenty countries.

The challenge for entrants this year was to find the coolest way to insert the Chevy Beat into five media: fashion, music, photography, video and visual arts. Winners came four countries, the UK taking photography, Austria grabbing music, Portugal owning visual arts, and France unsurprisingly nabbing fashion and video. Winners get "behind-the-scenes" experiences with their respective category judges.

We could tell you more about it here, but the gallery of high-res images below and the three videos after the jump do a much better job of it (there's a press release back there, too). Congratulations to all of the winners. We hope the Beat/Spark is even half as cool when it reaches our shores... albeit maybe with a different soundtrack.

  • YCC 2010 European winners: 1st place Visual Arts
  • YCC 2010 European winners: 3rd place Photography
  • YCC 2010 European winners: 1st place Photography
  • YCC 2010 European winners: 3rd place Fashion
  • YCC 2010 European winners: 2nd place Photography
  • YCC 2010 European winners: 2nd place Fashion
  • YCC 2010 European winners: 3rd place Fashion
  • YCC 2010 European winners: 1st place Fashion
  • YCC 2010 European winners: 1st place Fashion
  • YCC 2010 European winners: 1st place Fashion
  • YCC 2010 European winners: 1st place Fashion
  • YCC 2010 European winners: 1st place Fashion
  • YCC 2010 European winners: 1st place Fashion
  • YCC 2010 European winners: 1st place Fashion

[Source: Chevrolet]




Show full PR text
Chevrolet honors Balkan beats and flying sparks
2010 Young Creative Chevrolet applied art competition

International panel judges entries from 20 countries
1st prizes in five categories go to Austria, France, Portugal and U.K.

An international jury elected the winners of the 4th Young Creative Chevrolet competition in Zolder, Belgium, on June 19. The winning individual and group projects are from Austria (Music), France (Fashion and Video), Portugal (Visual Arts) and U.K. (Photography).

Thumping Balkan beats, animated cityscapes and edgy designs thrilled the European jury. Pasa Mustafa, Head of Digital Studios, Endemol U.K. said it was obvious "a lot of effort had gone into the projects" and the jury had their work cut out for them with "the great range of very creative and outstanding work".

The fourth year of the Young Creative Chevrolet competition saw further growth in participation with 20 countries across Europe and 135 applied arts schools registering.
8 Video, 9 Photography, 13 Visual Arts, 11 Fashion and 6 Music projects faced the scrutiny of an international panel representing companies as diverse as RIDE snowboards, Endemol and Lipsy. The jury was joined by Chevrolet Europe President and Managing Director Wayne Brannon, who was intrigued by the young artists' interpretations of the Chevrolet brand. Leading the passionate debates he said: "The decisions were tough with so many exceptional projects."

The winners will get the opportunity to work closely with the jurors in their respective fields in a "behind the scenes experience". On September 29, the students will be celebrated in a grand awards ceremony where they will also receive their prize money.

Young Creative Chevrolet is a pan-European contest for students of Applied Arts organized annually by Chevrolet Europe since 2007 in various artistic fields (2010: Fashion, Music, Photography, Video and Visual Arts). With this project, Chevrolet fosters creativity and supports young artists in the early stages of their careers.


Brief: Let sparks fly!
Redesign the exterior of the Chevrolet Spark car in a way that will demonstrate the spirit of the car and electrify the crowd. Let the Chevrolet Spark fuel your creativity for creating graphics for the exterior of the car. The Spark is the theme for this discipline and the livery should complement the urban design of the car. Instead of the relatively common 'cute and cuddly' approach, the Spark is a little more aggressive, edgy, ready to pounce and this should be reflected in your design. The car featuring the winning livery will be unveiled as the lead car at a World Touring Car Championship (WTCC) race.

1st prize
José Rocha
School: ESTG-IPVC, Viana do Castelo, Portugal

The jury's comment:
"This project won because it's edgy and aggressive. It screams dynamism far more loudly than the others and represents movement very well."

2nd prize
Toms Burāns
School: Janis Rozentals Riga Art Highschool, Riga, Latvia

The jury's comment:
"The theme of the city and urbanity is well reflected in this project. The lines and colors have been used with great thought."

3rd prize
Laura Di Berardino
School: Istituto Europeo Arti Operative, Perugia, Italy

The jury's comment:
"This project came third thanks to its playful and joyful character. It's a good, fun project."

Brief: The future is now!
Design a futuristic outfit that embodies the distinctive styling of the Chevrolet Volt, a car that is both elegant and technologically ground-breaking. The Chevrolet Volt will hit the market in late 2010 and is GM's most technologically advanced car to date. Translate the qualities of this sophisticated and futuristic vehicle into an outfit that will be worn by a model showcasing the car at a prestigious event.

1st prize
Jungeun Eom
School: ESMOD, Lyon, France

The jury's comment:
"This project is sexy and I love that the designer has created her own print – it's very innovative. The project is edgy, risky and very on trend."

2nd prize
Adam Baranyi, Anett Gálvölgyi, Anna Zsófia Kormos, Márton Zsolt Miovác
School: MOHOLY-NAGY University of Arts and Design, Budapest, Hungary

The jury's comment:
"This project is beautifully made and showcases great workmanship – it's perfect."

3rd prize
Konstantina Agaliou
School: INTERGRAPHICS, Athens, Greece

The jury's comment:
"This project has a good shape; it's really lovely and sophisticated. The back is subtle yet very clever."

Brief: Come on baby, light my Spark
Compose an electrifying theme tune that can accompany the Spark at its launch event. This discipline is about relating Chevrolet Spark to music by composing the Spark launch tune. The objective is to compose an original, fun and lively piece of music, which could be used for a Chevrolet Spark launch event or Spark communication in general for TV, radio or Internet. Create sounds that embody the Spark's attitude, innovation and distinctive styling. Chevrolet Spark offers the possibility to use both iPod as well as any MP3 player on its CD radio with Aux- in and USB ports.

1st prize
Daniel Kovacs
School: University of Applied Arts Vienna, Austria

The jury's comment:
"This song is wonderfully young and dynamic. It fits perfectly with the Spark."

2nd prize
Peter Klohmann
School: Hochschule für Musik Mainz, Germany

The jury's comment:
"This piece has great humor. It sounds like a clever and hilarious caricature of the Spark."

3rd prize
Simon Pfaff, Jan Willem van Hees
School: Artez Conservatorium Enschede, The Netherlands

The jury's comment:
"This is a catchy rock song you can't get out of your head. It makes you want to jump in your car and take it for a ride."

Brief: 2010 is the start of a new decade and the year of the Spark
Create a video clip showing how Spark meets the demands of the new decade and new generation in an urban environment. Get inspired by Chevrolet Spark and express the following messages, be it in the format of a commercial, video clip, animation, etc: Spark changes the rules as it is as much about fun and fashion as it is about functionality combining all the latest in-car entertainment features as well as comfort, safety, low consumption and low emissions.

1st prize
Hugo Charpentier, Adrien Badedji, Remy Mattei, Milian Topsy, Cyril Taillardat
School: Ecole Emile Cohl, Lyon, France

The jury's comment:
"This is an outstanding project – very creative! These students will without a doubt go on to be very successful and influential in film-making. Keep an eye on them – they are the ones to watch."

2nd prize
Toni Eisner
School: University of Applied Arts, Vienna, Austria

The jury's comment:
"This project has excellent directorial talent behind it and really captures the audience. I would hire this student!"

3rd prize
Davor Konjikusic, Neven Petrovic, Gasper Milkovic Biloslav
School: Akademija Dramske Umjetnosti, Zagreb, Croatia

The jury's comment:
"This video clip has some impressive camera work behind it – the director has used really interesting angles."

Brief: A small car making a big statement!
Shoot an innovative and eye-catching photo to spark the attention of the European lifestyle press. Get inspired by the new Chevrolet Spark - it's a mini-car with attitude, an edgy and distinctive presence and a youthful interior. Draw inspiration from the name and show the car off to its full glory. Let sparks fly!

1st prize
Rachel Astle, Kerry Baxter, Hayley Brooks, Lyndsay Eaton
School: Burton College, Burton upon Trent, U.K.

The jury's comment:
"The fairytale theme is a great idea - a perfect lifestyle photo with a story to tell. The students worked well with the lighting and composition of the picture – a lot of movement in the picture yet the car is in the limelight."

2nd prize
Petr Bača
School: Ateliér Užité a reklamní fotografie, Fakulta umění a designu, UJEP, Faculty of Arts, Usti nad Labem, Czech Republic

The jury's comment:
"The student composed a well thought through and professional photo – a great product shot."

3rd prize
Lea Lugaric
School: Kunstuni Linz, Grafik Design und Fotografie, Linz, Austria

The jury's comment:
"A well composed, interesting picture and an innovative way to showcase the Chevrolet Spark."

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