• Jul 2, 2010
Aftermarket experts inspect the Honda CR-Z at SEMA preview event

Have you ever wondered how the aftermarket is always ready with custom-fit parts and accessories as soon as a new model is introduced? You probably assumed tuners get advance copies of the latest and greatest to slice and dice, but that's not quite the case, and our friends from Clunkbucket have lifted the veil off the process.

They were invited into a special gathering arranged by Honda and the Specialty Equipment Marketing Association, or SEMA. As you can see from the photo above, reps from several aftermarket tuning companies were allowed to get their hands on three new Honda CR-Z hybrids at a measuring session.

As Mike Bumbeck of Clunkbucket describes it, "The three 2011 Honda CR-Z hybrids shown here are being measured for everything from seat covers to supercharger systems."

With Honda's marketing focused on the CR-Z as the first sporty hybrid, part of the strategy is to have performance parts available right out of the box. These measuring sessions are how that happens. We've already seen some of the fruits of their labor, with Spoon, Mugen and even Honda showing the possibilities, so we're looking forward to finally getting a chance to see what the U.S. tuning arms have created for the SEMA show later this year.

[Source: Clunkbucket]


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  • 37 Comments
      • 4 Years Ago
      Honestly, if you're going to spam, at least make it make some sort of sense...Christ.

      Also, GTFO.
      • 4 Years Ago
      One word: WHY?
      • 4 Years Ago
      No true tuner is going to touch this car. Most tuners love cars that are 5 - 10 years old so they can get it cheap and spend the real money making it fast.

      In 5 - 10 years this car will be a mechanical nightmare. I'd take a Genesis Coupe for $6000 in 6 years and tune the hell out of it anyday.

      Plus this car is a true FWD. Fail
        • 4 Years Ago
        Bodykits will sell - this car is all show and no go.
        • 4 Years Ago
        Yeah, bodykits and wings are not tuning. Nor is lowering a car, and putting a muffler on it.
        • 4 Years Ago
        So are you saying no "true tuners" are buying new 5.0 Mustangs or E9x M3s?
        • 4 Years Ago
        You don't follow the aftermarket industry, nastinupem, do you?

        This may come as a shock to you but the tuning world is not solely comprised of your neighborhood teenagers who can only afford 1998 Civics and 2001 Cavaliers.
        • 4 Years Ago
        An S2000 is great if you want a sports car and the CR-Z can't compete with a two-year old S2000 for the money, but what if you don't want a sports car? The real problem is, the CR-Z can't compete with not only a used S2000, but neither a new Fit, a new Civic, or a new Insight. Its just a muddy mixture of bits and pieces that resulted in a technical and marketing curiosity. Oh, and then there's the rest of the competition from other car makers that are clearly credible as better options.

        At least you'll be able to buy a cool spoiler for your CR-Z. Personally, I'd wait for the $16k Mugen bodykit and get real JDM.
      • 4 Years Ago
      Respected brands like Mugen or Spoon
      Shouldn't tune this car,Muscle/Domestic
      already bitch about how they don't get
      to why tune a small FWD Car I-4
      an use the overrated word ricer.
      this won't help at all.
      • 4 Years Ago
      Maybe they'll be able to up the performance to 'mildly amusing'.
      • 4 Years Ago
      I always wondered how aftermarket companies managed to turn out add-ons and replacement parts so quick...now I know.

      Thanks, Autoblog.
      • 4 Years Ago
      Honestly, as terrible as the car sounds/looks/probably is, I still want it to be a success.

      Like it or not, automakers are going to stick to this hybrid-sport garbage...and if they're going to be here, might as well have them succeed so they hopefully improve in the near future.
      • 4 Years Ago
      Probably first mod should be a K20A swap.
      • 4 Years Ago
      More exhausts that sound like vuvuzelas?
      • 4 Years Ago
      it's a great replacement for your 1988 HF, in 1988.
      • 4 Years Ago
      Why wouldn't Honda just provide CAD specs? This "measuring session" seems really outdated and plain silly.
      • 4 Years Ago
      Too bad Honda never puts out a car that actually has good power/tq from the factory...

      Here's an idea...... sell the car with the power that everyone clamors for.
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