Aftermarket experts inspect the Honda CR-Z at SEMA preview event

Have you ever wondered how the aftermarket is always ready with custom-fit parts and accessories as soon as a new model is introduced? You probably assumed tuners get advance copies of the latest and greatest to slice and dice, but that's not quite the case, and our friends from Clunkbucket have lifted the veil off the process.

They were invited into a special gathering arranged by Honda and the Specialty Equipment Marketing Association, or SEMA. As you can see from the photo above, reps from several aftermarket tuning companies were allowed to get their hands on three new Honda CR-Z hybrids at a measuring session.

As Mike Bumbeck of Clunkbucket describes it, "The three 2011 Honda CR-Z hybrids shown here are being measured for everything from seat covers to supercharger systems."

With Honda's marketing focused on the CR-Z as the first sporty hybrid, part of the strategy is to have performance parts available right out of the box. These measuring sessions are how that happens. We've already seen some of the fruits of their labor, with Spoon, Mugen and even Honda showing the possibilities, so we're looking forward to finally getting a chance to see what the U.S. tuning arms have created for the SEMA show later this year.

[Source: Clunkbucket]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X