• Jun 30th 2010 at 11:33AM
  • 30
2007 Audi Cross Coupé concept – Click above for high-res image gallery

Apparently not content to let Mini hog the small premium crossover segment with its new Countryman, Audi is reportedly working on an Allroad version of the A1.

The A1 three-door hatchback goes on sale this year with a five-door coming in 2011. A higher-riding crossover variant could come by 2013 and follow in the path of previous Audi Allroad editions with arch extensions, bigger wheel and tires and possibly even all-wheel drive. A quattro variant hasn't yet been confirmed, although Volkswagen is reportedly working on an all-wheel drive variant of the Volkswagen CrossPolo which shares its platform with the little Audi. Given Audi's 30-year commitment to quattro, we'd bet on both variants for the A1 Allroad – but of course, we were surprised when the A1 hatch arrived with only its front wheels driven...



[Source: AutoZietung (translated)]


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    • 1 Second Ago
  • 30 Comments
      • 5 Years Ago
      What has gotten into these German carmakers that they need 109343598934 different models?

      Can there possibly be that many buyers for these tiny niche markets to warrant the extra cost to develop and market these models?? Even if it shares 95% of it's parts with the regular A1, it's still gotta cost money to style and market it.
        • 5 Years Ago
        @Hazdaz - I'm not though, and that's the rub. Audi's getting keen about how they stratify and castrate vw. Want something the size of the GTI with nav, sunroof, and awd? If you're a vag customer your ONLY choice in NA is the A3 2.0T. Audi will continue to do that sort of thing, and with cars like the A1, actually be able to provide a much more perceptively upscale alternative to the vw cars which share similar dimensions and platforms.

        Would I love a polo as a daily driver? sure would. BUT, would i consider an A1 being such a stanch interior quality whore? in a heartbeat. That's what they're going for and really i think it's going to work very well for them, the A1 is going to provide a sub A3 product for organic and some conquest growth, it'll provide a substantially more refined interior in the class than anything out there and a reasonably capable drive. That's enough to set it apart from the polo and crosspolo, and that's why it'll do well.

        As much as I like to play the devils advocate, I really do think aping a nissan/infiniti or toyota/lexus pairing kinda system with the less exclusive cars will work well... it'll just mean less luxury content in VW models over here, which, according to damn near every commentator on autoblog, is just what's needed to keep vw prices down.
        • 5 Years Ago
        what's wrong with having many choices ?
        • 5 Years Ago
        @ sparrk & zamafir

        Like I mentioned, these models might be "cheap" to produce (since they share so many parts), but its still gotta cost some amount of money. I just have a hard time believing that there are enough buyers to justify the expense. And it's not just Audi, but BMW too. They have gone from having 4 carlines a few years ago (3, 5, 7 and Z), to having... ah, screw it, here take a look:
        http://www.bmwusa.com/standard/content/allbmws/default.aspx
        At some point you not only over-saturate the market, but you confuse customers and start diluting the brand and what it really means. Hard to justify the tagline of "Ultimate Driving Machine" when you sell large SUVs and tiny citycars (like the upcoming sub-1 series BMW).

        And most of the plans to expand much have starts before the economic collapse. With a worldwide automarket that is now millions of vehicles smaller, and more consumers moving toward cheaper cars, this can bite BMW and Audi in the ass if they have expanded too much too quickly.

        I just would be VERY shocked to see even 1/2 these carlines still around in 5 years. The automotive industry seems to be consolidating, not expanding.
        • 5 Years Ago
        The only problem with niche market diversity like that... is that they tend to leave out the really interesting ones, or they tend to not offer them in the US market.

        IF someone has a use for this, fine and good for them.

        But where is my 3-door A5 variant that weighs less than 3700lbs with a V6 and a longitudinal dual-clutch? or a similarly longitudinal-driveline adaptation of the TT, that is longer, lower, and wider, rather than tall, bulky, round, and short of length.

        Where are cars like a rear-biased AWD Corrado or similar Quattro Coupe (which I pretty much just described above.)

        If we're going to have product diversity, LETS DO IT RIGHT!

        If you are going to have a little AWD A1-based soft-roader, I hope it comes with a nice little diesel, and dual-clutch gearbox with well-chosen gear ratios for the diesel power-band and red-line.
        • 5 Years Ago
        @Hazdaz - what's gotten into them? I believe it's called a 'business plan'. I'm fairly certain audi laid it out years ago and we're simply seeing them bring it to fruition. Given they decided to dramatically increase the models they're offering years ago (and released PRs, etc) this should be surprising no one... as their unfettered growth should also not be surprising everyone as the growing lineup is key to their strategy.
        • 5 Years Ago
        @ Zamafir

        Like I said... we'll see how many of these models are still around in 5 years time. ;P

        It's one thing to offer up an A1, but then leveraging that model and offering up 53082 variants is not "organic growth," it's simply excessive. You end up with an enormous amount of model overlap. All these product plans had their roots in a completely different world; we aren't expected to hit that worldwide sales peak for years to come.

        Do people not remember what lead to GM ultimate demise? One of the main reasons was barely differentiated models that all competed for the same segment. They used to call it badge engineering... now you want to call it "organic growth." And you can say that it's not the same thing, but deep down it is very similar... take the same basic model, and slap on bigger wheels and a more rugged-looking body kit... that reeks of twin kidney grill versus waterfall grill.
        (I admit it's not the exact same, but too close for comfort to offer up more than a few temporary extra sales volume)


        • 5 Years Ago
        @Hazdaz - come on man, you're not new to this. audi has about 3 basic varriants, 4 MAX.

        A, S, RS, and even rarer than RS, allroad. An A1, S1 and A1 allroad does not thousands of variants make, it would make three, with a max potential for four.

        Lets try this another way. Mini couldn't rationalize building an awd mini (for performance reasons) so they built the jacked up mini crossman. Now, many of my cooper friends are keen to pick one up to try out that peppy engine with awd, regardless of added weight and height. they simply want an awd mini and can't wait to buy one.

        Back to Audi. the A1's frontrak for obvious reasons, and there would be package compromises in making it awd, so why not raise it a bit. If it's going to work for bmw it will work fine for audi, especially given their history with awd and how heavily they've marketed it. so really it'll be quite simple. idealy: A1, frontrak. S1, frontrak+moar power or awd. A1 allroad, awd, more usable in crap conditions, better clearance than the S1 and cheaper.

        Think of it as the more useful every day version of the A1 as it'll have awd.

        Really it's not a thousand variants, its three very obvious and focused variants. economy, crappy weather ability, sport. it's not hard, it's not crazy, it's not a billion different choices. It's more like branding the awd a1 a bit differently because it's going to cost more to make it
      • 5 Years Ago
      Should be easy for Audi, they just need to take blueprints for a larger Allroad and set the corporate xerox for something like 66%. Job done. VW way.
        • 5 Years Ago
        Or TogGear way... cough*
      • 5 Years Ago
      Whatever marketer started the faux-roader craze needs to be shot. These 'crossovers' have only the advantage of a slightly higher vantage point than a wagon or hatch.
        • 5 Years Ago
        Start with the person who came up with the idea for Subaru Outback.
        • 5 Years Ago
        imoore,

        2010 Outback = 8.7 inches of ground clearance
        2010 Jeep Wrangler = 10.2 inches
        2010 4Runner = 9.7 inches
        2010 Xterra = 8.3-9.5 inches
        2010 Jeep Grand Cherokee = 7.7 inches

        Seems like the Outback acquits itself pretty well here.
        • 5 Years Ago
        @Hazdaz - I'm not though, and that's the rub. Audi's getting keen about how they stratify and castrate vw. Want something the size of the GTI with nav, sunroof, and awd? If you're a vag customer your ONLY choice in NA is the A3 2.0T. Audi will continue to do that sort of thing, and with cars like the A1, actually be able to provide a much more perceptively upscale alternative to the vw cars which share similar dimensions and platforms.

        Would I love a polo as a daily driver? sure would. BUT, would i consider an A1 being such a stanch interior quality whore? in a heartbeat. That's what they're going for and really i think it's going to work very well for them, the A1 is going to provide a sub A3 product for organic and some conquest growth, it'll provide a substantially more refined interior in the class than anything out there and a reasonably capable drive. That's enough to set it apart from the polo and crosspolo, and that's why it'll do well.

        As much as I like to play the devils advocate, I really do think aping a nissan/infiniti or toyota/lexus pairing kinda system with the less exclusive cars will work well... it'll just mean less luxury content in VW models over here, which, according to damn near every commentator on autoblog, is just what's needed to keep vw prices down.
      • 5 Years Ago
      I'd definitely be interested in this thing. It's pretty badass looking, outside of the overtly chrome rims. I'm from Colorado and this would be great to take mountains for skiing while still getting relatively decent gas mileage. Snow gets pretty deep, so the added ground clearance over an avant wagon would be ideal while still keeping the body size small. I just think of this as a slightly more luxurious outback.
      • 5 Years Ago
      It's completely stupid. They should definitely make it. It'll sell well, because people think they need an SUV just to get to the end of their driveway nowadays.

      Also, of course, it fits within the CAFE loophole, it's a "truck", so it helps their fleet MPG ratings.
      • 5 Years Ago
      to clarify things , this is not a new concept. in Europe we have a lot of small "softroaders" and no one complains. Americans think that everything with AWD must be the size of a Hummer or an Escalade and complain every time they see a small AWD car, but no one cares about their complains because the car won't be sold in the US anyway.
        • 5 Years Ago
        ^ ruh roah... someone's speaking some sense. eep!
        • 5 Years Ago
        We have them too. We have a Toyota Rav 4 AWD. It sells just fine. LIke I said before I have a Subaru thats AWD. The word is complaints not complains. I hate how euros are thinking they are all better than Americans. Their taste in cars is that vastly superior.
      • 5 Years Ago
      As for the comments about practicality... lots of vehicles aren't practical, but they touch that intangible that people are looking for. For some people, that's retro; for others, tire-scorching muscle and zero cornering ability; etc. Stuff like this seems a lot more harmless than gigantic SUVs that get bigger every year. If giving 4 inches of ground clearance gets more people into premium cool little hatchbacks, how bad can that be? Not *everything* has to be purely functional.
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