• Jun 30, 2010
Ralph Gilles reports that the halls of Dodge are abuzz with enthusiasm since Fiat rescued Chrysler. In an interview with The Detroit News, Gilles conveys his enthusiasm for the Dodge brand and the new direction it's headed. Among the most significant changes? 100,000-plus fans on Facebook for Dodge. To many, that figure may be nowhere near as important as the divorcing of Ram into its own sub-brand, but Gilles notes there was virtually no social media presence for Dodge just months ago. Brash moves like the Challenger commercials during the World Cup are also harbingers of what we're likely to see from Dodge, Gilles says.

Nuts-and-bolts developments like the horsepower rating of the Pentastar V6 in the new Challenger, the continuation of the Durango name and the possibility of a new Viper find Gilles being more coy. It's an encouraging chat for anyone concerned with the future of Dodge. Gilles seems genuinely enthusiastic about the different directions Dodge is going to get its brand engaging with fans and customers. There's an apparel line that's done surprisngly well, a new NASCAR Challenger, more grassroots focus and it all means that you should expect to see Dodge popping up in unexpected places. The most important, and perhaps still unexpected place you'll see Dodge showing up soon is the auto show stand. Dodge and parent Chrysler are set to introduce a slew of new models in the coming months. If they're as good as they need to be, we'll be giddy like Gilles, too.

[Source: The Detroit News]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 26 Comments
      • 4 Years Ago
      Dodge is just a niche player in the overall market with their focus on performance not being enough to pay the bills... Ex. The $12K premium for an SRT8 Challenger over the Mustang GT where the GT handily beats the SRT8... Dodge has alot of work to do... They really need "great" bread n butter" type vehicles... just look at the new Sonata!!!
      • 4 Years Ago
      Gilles, not Gillies. Typo in the article title :(
      • 4 Years Ago
      The optimism is great, hopefully the product will be as well. They are on a long road...
        • 4 Years Ago
        No where to go but up.
      • 4 Years Ago
      ....or even more evidence that Facebook is not a measure of "hipness"
      • 4 Years Ago
      Dodge is going nowhere with ugly cars like the Challenger and Charger still in the lineup.
      • 4 Years Ago
      It's good to have a positive attitude, but then you have to back that up with GOOD PRODUCT.

      • 4 Years Ago
      Make more Dajjibans and you'll be even hipper:

      http://blogs.yahoo.co.jp/r_q_collectibles/folder/1171267.html
      • 4 Years Ago
      i do know that the 300/charger and sebring/avenger are being redesigned for this fall! the 300/charger not only get a redesign but also the new 3.6 liter v6 to replace the current two v6's and will also get better mpg...the sebring/avenger get redesigned but also get more power out of the 2.4 4-cylinder, and estimated 190, and the 2.7 and 3.5 v6's are replaced by the 3.6, which in the 2011 grand cherokee produces 290-hp - which will most likely increase for their cars...
      • 4 Years Ago
      Absolutely true. Unfortunately, there are precious few examples of 'good product' in their lineup right now. Hopefully for them, that will be changing (and soon!).
      • 4 Years Ago
      If the perception of power IS power, than perhaps the axiom applies to "hip" as well?

      Mr. Gilles however is looking hipper than ever. If the brand needed a new persona, it might as well be him.

      • 4 Years Ago
      The Challenger,Viper and Charger SRT-8 are quite cool.
      • 4 Years Ago
      It's really easy to be hipper than zero.
        • 4 Years Ago
        Well, you reinforced your point alright: 2 of your 3 examples no longer exist in their current lineup.
        • 4 Years Ago
        To reinforce my point: Caravan, Stratus, Intrepid

        (But "hip" is mostly in the marketing, anyway.)
        • 4 Years Ago
        Hip is just another way to say "cool, manufactured brand image" and nothing says hip like a black shirt with blue jeans. Apple and Steve Jobs has already shown the value in convincing customers that their self-image can be enhanced by the products you consume so it's not surprising to see other brands trying to capitalize on the same thing. Already today, building a good car is nowhere as important as building a hip car See VW, Land Rover, et al.).
    • Load More Comments