Dodge hipper than ever says Ralph Gillies
Nuts-and-bolts developments like the horsepower rating of the Pentastar V6 in the new Challenger, the continuation of the Durango name and the possibility of a new Viper find Gilles being more coy. It's an encouraging chat for anyone concerned with the future of Dodge. Gilles seems genuinely enthusiastic about the different directions Dodge is going to get its brand engaging with fans and customers. There's an apparel line that's done surprisngly well, a new NASCAR Challenger, more grassroots focus and it all means that you should expect to see Dodge popping up in unexpected places. The most important, and perhaps still unexpected place you'll see Dodge showing up soon is the auto show stand. Dodge and parent Chrysler are set to introduce a slew of new models in the coming months. If they're as good as they need to be, we'll be giddy like Gilles, too.
[Source: The Detroit News]
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