• Jun 28th 2010 at 5:22PM
  • 20

Two anonymous sources have told Automotive News that Lotus is courting both Bob Lutz and retired BMW executive Tom Purves to become advisors to the British brand.

As previously reported, Lotus' Malaysian parents at Proton are on a kick to increase both volume and model mix to take on its exotic rivals at Aston Martin, Ferrari and Porsche. In order to boost production to around 8,000 units annually, Lotus needs to take a long, hard look at what it's offering and how it can expand the brand to take on Europe's elite – possibly at the expense of Lotus' core values. Or not.

To that end, Lotus could be looking at both Lutz and Purves for their product knowledge, which in the case of Maximum Bob is as wide and varied as it is successful. Lutz has already said he's open to future gigs and he's already accepted a board position at Transonic Combustion. But at this point, however, formal bids for both retired execs have yet to provided by Lotus.

[Source: Automotive News - Sub. Req.]

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    • 1 Second Ago
      • 5 Years Ago
      Well as much as many want to joke I'd like to believe that if Lutz did join he'd convince them to stay the course of their core mantra. Lutz in my eyes see's what people want and why they like certain cars. That and well his comments at times does bring press be it better or for worse lol.
      • 5 Years Ago
      I absolutely realize that Lutz has a storied past. But please, there are younger people out there. Why act like there are just a handful of intelligent automotive professionals in the world and we have to keep trading them? There is a whole world of fresh, young talent available. Let's stop trying to milk this 80 year old (figurative) cow, please.
      • 5 Years Ago
      Those Lotus SUV's are gonna sell like like hotcakes.
      • 5 Years Ago
      from BMW to GM to ............. Proton?
      • 5 Years Ago
      • 5 Years Ago
      Put this plank out to pasture!
      Opel was the true GM gem. With superb vehicles using diesel technology that rivals hybrid mpg and on the shelf for the picking. Duh...he tries to build a Volt.
      Hmmmm..maybe he could become the Lotus F1 technical advisor! Maybe he already is judging by their performance this season.
      • 5 Years Ago
      All the best,Bob.
      • 5 Years Ago
      Lotus wants to rival ferrari, porsche and aston martin?
      I really hope that means quanity, not performance.

      Right now all lotus makes is over priced underpowered Go Karts that can't even outrun the run of mill corvette.

      Go ahead fanboys vote me down.
      Doesn't make it any less true.
        • 5 Years Ago
        Guys, do a search for the test where they ran the top of the line exige S with the race tires vs the stock vette (auto trans) and the roush stage 3 mustang.
        I think it was car and driver, but i have so many magazines it's hard to remember.
        News Flash, the stock vette spanked them both, bald showroom tires and all, on the road course.
        Lightweight materials and race tires and it still couldn't win.
        Imagine how bad the beating would of been if the vette wore tires good for less than 3,000 miles.
        • 5 Years Ago
        You'll find long straight roads aren't as common the world over as they are in America, be a little less narrow minded and think how cars are built for purpose. Is it any reason certain cars are more popular in some countries?
      • 5 Years Ago
      Well after the FABULOUS job he did at Pontiac, it's no wonder Lotus wants his advice!
      Sheesh, what a buncha buffoons!
      • 5 Years Ago
      So when is he going to be on Top Gear?
      • 5 Years Ago
      I can't wait to see what wins out their hearts-the LSA powered Exige from Bob, or the 4500lb Evora from Tom.
      • 5 Years Ago
      Give the elise more power bob!
        • 5 Years Ago
        thats what the excrige (however you spell it) is for, dude!
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