- Jun 28, 2010
Report: Bob Lutz, Tom Purves to advise Lotus?
Two anonymous sources have told Automotive News that Lotus is courting both Bob Lutz and retired BMW executive Tom Purves to become advisors to the British brand.
As previously reported, Lotus' Malaysian parents at Proton are on a kick to increase both volume and model mix to take on its exotic rivals at Aston Martin, Ferrari and Porsche. In order to boost production to around 8,000 units annually, Lotus needs to take a long, hard look at what it's offering and how it can expand the brand to take on Europe's elite – possibly at the expense of Lotus' core values. Or not.
To that end, Lotus could be looking at both Lutz and Purves for their product knowledge, which in the case of Maximum Bob is as wide and varied as it is successful. Lutz has already said he's open to future gigs and he's already accepted a board position at Transonic Combustion. But at this point, however, formal bids for both retired execs have yet to provided by Lotus.
[Source: Automotive News - Sub. Req.]