• Jun 28th 2010 at 8:29AM
  • 11
Bentley Continental SuperSports Convertible – Click above for high-res image gallery

Nobody actually needs image and fashion statements like Bentleys,and Rolls-Royces, but those who choose to buy them anyway naturally want to have the latest and greatest. And we don't blame them. As such, Bentley reportedly wants to get on a schedule of introducing a new model at least every 18 months, if not sooner. Expect to see further variations on existing models like the Continental SuperSports coupe and convertible in lieu of completely new platforms.

The rapid turnover of model variants goes hand-in-hand with Bentley's ongoing migration back to performance-oriented luxury and away from the more staid approach that took precedence under Rolls-Royce ownership. Ever since Bentley and Rolls were split up and sold to Volkswagen and BMW respectively, the two brands have developed distinctly different character traits, and you can expect that pattern to continue.

[Source: Auto Observer]

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    • 1 Second Ago
      • 5 Years Ago
      Jeremy gave the SuperSports coupe a nice review on TG last night, but he still preferred the Aston Martin DBS, since it starts out as a sports GT, rather than a luxury car.
      • 5 Years Ago
      How about they focus on reducing weight? They already have very quick cars, they could be even quicker if they shed a few hundred pounds...
        • 5 Years Ago
        That was my immediate thought as well. These porkers weight over 5000 lbs -- more than my 2003 V8 4WD 4Runner, which is not exactly svelte.
        • 5 Years Ago
        You would think that everybody had gotten the message about weight by now...
        • 5 Years Ago
        Redline: You will find plenty of luxury appointments in top of the line 7-Series, S-class, and Audi A8s, but they still weight more than half a ton less than a Bentley.

        The current Bentleys are porkers and their weight is unjustified.
      • 5 Years Ago
      I want a high performance Brooklands Coupe.
      • 5 Years Ago
      With a change in course towards a more performance oriented luxury brand, I would love to see Bentley return to racing.

      I doubt it would happen but maybe run Bentley in LMP1 by turning the Audi R15 into a Bentley Speed 8 and have Audi run in GT1 using an R8.

      Even more awesome but likely too expensive would be having Audi or Bentley run in F1 while the other runs Le Mans.
      • 5 Years Ago
      Shortening the product cycle at the expense of quality, like Benz? If quality drops, there goes Bentley...
      • 5 Years Ago
      I'm sure the bean counters are much more in the know than I am, but I personally don't like making cycles shorter. I suppose just adding variants is one thing, but I just don't see the immediate advantage. Unless they are just very conifident in the desire of people to "keep up." Simply owning a Bentley isn't enough I guess, people want to own the newest Bentley.
      • 5 Years Ago
      this news makes me very excited!

      I'd like to see them come out with an entirely new stripped out sports car, in the spirit of their racers they were so famous for back in the '20's.

      It'd be really awesome if they released a limited edition of them in manuals, but I doubt that will happen, unfortunately.

      Still, I'm sure a lot of Bentley enthusiats in the UAE would love a modern Bentley racer.
      • 5 Years Ago
      I agree, they need to remove quite a bit of weight. The Conti itself needs over a 1/2 ton taken out.just to e considered 'fat'.