• Jun 26, 2010
MG Zero Concept – Click above for high-res image gallery

Shanghai Automotive Industry Corp. has done a stand-up job evangelizing the MG brand with the MG6 and the Zero Concept (the latter slated for production as the MG3). Now, the automaker has added an $8.2 million design center to its Longbridge site.

Antony Williams-Kenny, MG's design director, says the studio "gives us superb tools and facilities to go further forward on projects such as the MG Zero concept and beyond." An MG spokesperson adds, "The designing of new cars and the engineering and technical aspects of the cars is all happening here in the UK."

Along with MG6 production moving back to Longbridge later this year, the forthcoming Zero/MG3 is expected to offer 1.3-liter and 1.5-liter engines when it's finalized for retail. That kind of news gives folks in the Midlands (and sporty-car folks everywhere) something to look forward to from The Octagon. Finally.



[Source: BBC, Automotive News – Sub. Req.]


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  • 9 Comments
      • 4 Years Ago
      this is sad. MG produced great sports cars, then SAIC took over and they're making hatchbacks with 1.5L engines.
      • 4 Years Ago
      I thought the Longbridge site had been flattened, but it just shows what I know. They must've rebuilt it. Then again, the last time I saw it was on a BL special of TopGear! :D
      • 4 Years Ago
      When the Chinese cars eventually arrive here, I really hope MG comes too.
        • 4 Years Ago
        Me too, and I think the MG brand may be the only way to make them palatable. If they need a toe-hold quickly, they'd bundle MG with Volvo's distribution and relaunch the brand with a car that reminds buyers of MG's heritage here: A roadster.
        • 4 Years Ago
        That may be the only way the Chinese will get any market share in the US.

        Which brand would you think has any capability to sell here?
        Geely-BuildYourDream-Chery-GreatWall or MG-Volvo?

        Chinese cars already have a reputation- even without selling a car here.
        • 4 Years Ago
        @JayP
        Chinese cars only have a bad reputation with people who read internet car blogs or watch 5 year old crash tests from 2nd tier Chinese car companies. Actual surveys of random Americans actually found that people were about equally willing to buy a Chinese car as a Korean car:
        http://www.autoblog.com/2009/07/30/americans-warming-to-idea-of-chinese-indian-autos/
        Their reputation will be based on which Chinese cars get here first, so hopefully it won't be some schlocky garbage.
        • 4 Years Ago
        @Paul - YES, that is exactly what they need to do.
      • 4 Years Ago
      That car is surprisingly sharp looking, without looking obviously cribbed from another company's design studio... I was already a fan of the MG6, and this one gives me hope that *some* Chinese car companies are willing to put forth the effort to produce world-competitive vehicles.
        • 4 Years Ago
        Looks nice indeed. I wouldn't mind driving one.