- Jun 26, 2010
Corvette regains Chevy branding in Europe
2010 Chevrolet Corvette Grand Sport – Click above for high-res image gallery
If you take a close look at any Corvette built in recent years, what you won't find anywhere on it is the word "Chevrolet." The traditional bowtie does appear on the twin-flag badge, but that's all. Regardless of what badge it may or may not wear, the Corvette has always been sold as a Chevrolet in North America. Not so in Europe, where the Chevrolet brand is the budget label selling re-badged Daewoos. Corvettes have been sold without any additional branding through Cadillac stores.
That's all changing now, however, as the Cruze is far more upmarket than its predecessors and GM will soon start selling the Camaro overseas as well. With these changes, the Vette will again be branded as a Chevrolet - even if it doesn't actually wear the word on its bodywork.