• Jun 26, 2010
2010 Chevrolet Corvette Grand Sport – Click above for high-res image gallery

If you take a close look at any Corvette built in recent years, what you won't find anywhere on it is the word "Chevrolet." The traditional bowtie does appear on the twin-flag badge, but that's all. Regardless of what badge it may or may not wear, the Corvette has always been sold as a Chevrolet in North America. Not so in Europe, where the Chevrolet brand is the budget label selling re-badged Daewoos. Corvettes have been sold without any additional branding through Cadillac stores.

That's all changing now, however, as the Cruze is far more upmarket than its predecessors and GM will soon start selling the Camaro overseas as well. With these changes, the Vette will again be branded as a Chevrolet - even if it doesn't actually wear the word on its bodywork.



[Source: Motobullet]


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  • 40 Comments
      • 4 Years Ago
      I think you meant "Corvette regains CHEVROLET branding in Europe"
      • 4 Years Ago
      Corvette sales seams pretty good lately in my area in Germany in the near of Frankfurt am Main. I see many Z06 and even ZR1 and "normal" Vettes lately... behind the 911 it is (feeled) on pair with R8 ... at least what it looks here in my area.. I see much more Corvette and R8 than M3 or GTR which are pretty rare
        • 4 Years Ago
        They are all over Dallas. Even Camaros are starting to be seen quite often.
        • 4 Years Ago
        Here in Phoenix it's more like what car isn't a Corvette, a Mustang, or an F-150 on the road? There's a lot of the Z06 models and I've seen a few ZR1's blaze by me before.
        • 4 Years Ago
        the 5.5l V8 and improved interior can make the Corvette successful in Europe.
        • 4 Years Ago
        I live in New Jersey and see Corvettes all over.
        • 4 Years Ago
        I rarely see any Corvettes on the road where I live, and I live in the USA. LOL
        • 4 Years Ago
        Oh yes, around US military bases I suppose one could see Corvettes driven by American servicemen who brought their cars from the US or even bought them there at steep discounts. But for an European person with no connection to the US to go out and buy a Corvette is something I would like to see.
      • 4 Years Ago
      I think Chevy is changing their image but not fast enough in the US and even slow in Europe. Isn't the Vette a little too wide for most roads?
      • 4 Years Ago
      It's a wise move in that it does unify the brand 'message', but it all depends on how the Europeans perceive it. There are probably some that would rather it be coupled with the upscale brand, and those may not wish to be seen in a lower-class dealership. Of course that is their hang-up, but the customer is always right (even when they are horribly wrong).
        • 4 Years Ago
        @ visconti24 -

        That's pretty odd, because on my 6 total trips to Europe and the UK I've often seen Corvettes. In fact, I just drove one from Le Mans to Paris on Sunday after the race!
        • 4 Years Ago
        I'm sure most people can see the difference between chevy and daewoo

        but in europe daewoo's are being sold rebadged as chevy's
        so the brand won't be welcomed with open arms

        but again, ppl won't "booh" a corvette :p
        • 4 Years Ago
        Oh my! First Kentucky, then Europe. I travel to Europe twice a year and own a place in Rome. I have NEVER seen a Corvette in Europe, Chevrolet or not. I have seen a Chevrolet pick up truck being driven through the Place de la Concorde in Paris and have seen a Cadillac Seville blocking a street in Pau near the Spanish border. That's it.
        • 4 Years Ago
        they may have done better if they'd badged them as Vauxhalls (as they did with the vxr8, a Pontiac gto i think) and kept the corvette as is

        that has the dis advantage though of making it more obvious that Vauxhall and Opel are American, something they and ford have always tried to play down cause of the poor rep American cars generally have over here
      • 4 Years Ago
      so for once we're getting real chevies instead of re badged daewoo's?
      actually that pretty cool, but will we get them as right hand drive?
      a lot of rumors around that for the UK at least their still going to be lefties
        • 4 Years Ago
        Huh? The corvette is already sold in Europe.
        • 4 Years Ago
        yeah but its left hand drive

        i was more referring to the camaro
      • 4 Years Ago
      How many "daewoo's" are left in Chevy's European line up anyway?
        • 4 Years Ago
        Depends on what you mean by a "Daewoo"... a lot of them are still made in South Korea, but I don't think there are many pre-GM era Daewoo models being sold in Europe.
        • 4 Years Ago

        i think theres the aveo, the lacetti, the spark the matiz and teh captiva
        i'm pretty sure they are all daewoo
        they also have the cruz

        compared to the rest in that list it seems so damn out of place. i hope its the only real chevvy there, if not then they really do deserve the bum rap they've got

        i really can't see a corvette and a camaro on that list, some of the cheepest crap available in the uk, then one of the best super cars out there and a proper pony/muscle car

        i know chevvy want to cut down on the badge engineering, but damn
      • 4 Years Ago
      Judy Zik,
      Depends where you live in Canada..here on the Pacific Coast we see lots of Corvette's,heck alot of Viper's ,Porsches even and even more 1/2 ton trucks as daily rides...We love great vehicles here..little turd cars not so much..
      • 4 Years Ago
      Funny,this is what Dodge is doing with it's Ram trucks in America...They will not mention Dodge in adds or the dealer,but they still say Dodge on them and they are vinned as a Dodge and Chrysler says they always will be a Dodge,with the name somewhere on the truck,but not mentioned....as Chevrolet did with the Corvette in Europe...Yes off topic,but in essence the same name game !!!!
      • 4 Years Ago
      Besides, does anyone really believe that the Cruze is going to change their fortunes much, or is anyone waiting with baited breath for its release in North America?

      It's still a Daewoo, and at least to my eye, it's just the latest Cavabalt. Yawn.
        • 4 Years Ago
        I think the best way to improve perception is to take a car model and make it better than the last generation every time, instead of cheapening it.

        The Cruze is a good start so if they can continue to improve it, then over time it can change GM's fortunes.
      • 4 Years Ago
      Here in Australia you will see Porsche's ,Lamborghini's , Ferrari's, Skyline GTR's.but what is a Corvette?
      • 4 Years Ago
      Hope it works.
      • 4 Years Ago
      You may not find the word "Chevrolet", but let's be honest, what potential buyer of this car does not know who makes it. I would suppose that even non enthusiast Europeans probably would be able to associate Corvette with Chevrolet. It is not like they have not been to Europe in high profile international sports car racing going back decades and last I checked, it has been a Chevrolet since 1953. And IMHO, Corvette is a brilliant name for this car, if you are aware of the origin if the name. Just my two cents.
        • 4 Years Ago
        Exactly, most people who know cars know that Opel and Chevy are made by GM and Corvettes are Chevy's and etc, etc, and the LF-A is really an F1 Toyota Engine with a lexus lable..
        • 4 Years Ago
        i didn't know corvettes were chevys at first

        i thought corvettes were corvettes, with the c5/c6/zr-1 being the model name

        when i found out it was a chevy it was kind of buzz kill

        the American track monster is badged as the same company as that Korean crap

        gotta knock 20k of its value right there ;P
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