• Jun 25, 2010
Mitsubishi has signed another Memorandum of Understanding (MoU) concerning its electric-powered i-MiEV. This time around, the lucky country to sign on with Mitsubishi is none other than Denmark. The Danish government actually approached Mitsubishi, asking the company to take part in the country's drive towards popularizing electric vehicles (EVs). Under the terms of the agreement, Mitsubishi will begin exporting i-MiEVs into Denmark by the end 2011 or slightly thereafter. The vehicles will enter into fleet use as the Danish government aims to find ways to reduce emissions nationwide.

Though often overlooked since the Nissan Leaf came on the scene, the i-MiEV has recorded decent sales in its home market of Japan and recently became available to buyers in Hong Kong. Mitsubishi has numerous MoUs with countries around the globe and will introduce its i-MiEV in many additional markets soon. Follow the jump to read more about Mitsubishi's plans in Denmark.

[Source: Mitsubishi]

PRESS RELEASE

Mitsubishi Motors Signs Memorandum of Understanding Regarding the Popularization of Electric Vehicles with the Government of Denmark


Tokyo, June 24, 2010 – Mitsubishi Motors Corporation (MMC) announced the signing of a Memorandum of Understanding (MoU) with the Danish government regarding the popularization of its i-MiEV new-generation electric vehicle (EV) in Denmark at the Embassy of Denmark in Tokyo.

Under the MoU, the Danish government will consider introducing i-MiEVs into its fleet in or after 2011, conducting EV promotional activities and implementing EV infrastructure. The Danish government, in order to reduce CO2 emissions in its country, is proactively implementing environmental conservation initiatives as national policy - a part of which are EV-related tax incentives - and approached MMC for cooperation in the popularization of EVs in Denmark.

Denmark's Ambassador to Japan, Mr. Franz-Michael Skjold Mellbin welcomed the agreement by stating "I am very pleased to say that that today the Danish government signed a Memorandum of Understanding with Mitsubishi Motors Corporation regarding electric vehicles in Denmark. Japan and Denmark are world leaders in environmental technology, and with this cooperation regarding electric vehicles, I believe both countries can contribute not only to each other's industries, but also to the global environment. I am hoping that new solutions will be borne from the fusion of Mitsubishi Motors Corporation's technological capabilities in electric vehicles and Denmark's technological innovation."

In addition, MMC President Osamu Masuko commented "I am very happy that Denmark, one of the world's environmentally-leading countries, has chosen Mitsubishi Motors to be a partner in the popularization of electric vehicles. I believe we will be able to contribute to the realization of a better environmental society for Denmark."

MMC is already selling the i-MiEV in Japan and in Hong Kong. MMC also has signed MoUs regarding EVs with several governments around the globe including the Principality of Monaco and Iceland, among others, collaborating with these governments towards the popularization and promotion of EVs.


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    • 1 Second Ago
  • 7 Comments
      • 4 Years Ago
      Mitsu is right on course with it's exciting new i-MiEV all-electrically-propelled car. Yes, they're thinking around $22,000 for the U.S. by 2012 and that's starting ta cook with Crisco, eco-car nuts. Interest is still alive in da States for this car and by all rights interest should only grow with time, eh?
      • 4 Years Ago
      As a US resident let me be the first to apologize for some of our ethnocentric EV adherents. They just havent realized yet that to many companies the US is a MINOR market. Not just in the automotive area but in many (if not most) areas of technological development if it happens in the US it happened somewhere else first. Of course remember we are a country that still thinks it drill its way out of its problems when it uses 25% of the worlds oil and owns 3% of the reserves. As for the I-Miev the sooner it succeeds around the world the sooner one will appear with the range I need at the cost I want.
      • 4 Years Ago
      The iMiev could be a larger player in the EV market if they lowered the price. It's a very capable vehicle that could fill a niche somewhere below the Nissan Leaf but above the Smart ED electric vehicle. There is a place for it, just not at the price they're asking.

      For an 80 mile range EV that is priced higher than the 100 mile range Leaf, the economics just don't work out.
      • 4 Years Ago
      Denmark is well suited to EVs, and likely to have one of the highest rates of take-up in the world.
      The price of the iMiEV also has to be looked at in relation to the fact that it is available for sale right now, whereas the Leaf is not.
      Sales at the moment are largely corporate, so that they can get a head start on evaluating EVs for their use.
      Mitsubishi will be well aware that they have to compete in price when the Leaf comes out, and with increased production they will be able to do so.
      They have already announced plans to greatly reduce prices - not that that means present prices are a rip-off, as some infer, just that the first few are going to be relatively expensive to make, and cost reduction comes as they build up production.
      • 4 Years Ago
      I keep hearing and seeing this thing all over ABG.. what's the deal? Do we really need to know when this turd makes it to another country besides the USA? Come on.
        • 4 Years Ago
        I want to know it.
        Furthermore it gives us useful infomation about the ev progress throughout the world you short-sighted American. Not only the US needs to save Oil, other countries too.

        It is pretty interesting to watch the progress in different countries, like is is astonishing to see that all of a sudden a ford fiesta can be driven in the us. before it had to be an V8 and the size of a house to fit one average person.
        The leaf is all awsomness an the imiev is suddenly a turd? Come on gimme a break.

        I like the imiev. it is succesful as a kei kar in japan and feature a lot of space in the interior with the battieries unter the passenger compartment.
        Some of them are already tested in germany.

        the us has the leaf eurpe the imeiv.

        without artificial sound out of an speaker.
        european blinds are simply more intelligent :D
      • 4 Years Ago
      Here is some typical buying for the iMiEV at the current price:
      'Transport for London (TfL) added four Mitsubishi i-MiEVs into its fleet as part of Mayor Boris Johnson’s plans to make London the electric vehicle capital of Europe. The four i-MiEVs, part funded by the Government’s Low Carbon Procurement Partnership (LCVPP), are the first step to achieving the 1,000 electric vehicles that the Mayor aims to bring into the city’s fleet by 2015. '

      http://www.greencarcongress.com/2010/06/tfl-20100626.html#more

      So being able to get their hands on a proper working EV enables the planning of a much more extensive buy, the siting of the infrastructure etc.
      This is due to really take off in the years 2015-20, with up to 100,000 EV vehicles in London.

      I think 4 of them at the current price is a bit of a bargain. This is not for private buyers at the moment, but is a very cost effective way for large organizations to get the information they need for an eventual large scale roll-out.

      Denmark and Israel will preform a similar function for larger countries.