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Cadillac CTS-V commercial – Click above to watch video after the jump

Remember those Cadillac commercials from a couple months back? Well, General Motors' marketing VP Joel Ewanick, who took the job just 30 days ago, apparently didn't think too much of them. That's why Ad Age is reporting the Cadillac ad account will be taken away from Bartle Bogle Hegarty, who won the account in January and created those recently aired commercials. The move follows the transfer of Chevrolet's ad account from Publicis to Goodby, Silverstein & Partners last month.

Ewanick is said to be unhappy with the tag line "Mark of Leadership." Perhaps he can use our own Jonny Lieberman's line, created with the help of the wreath-and-crest itself: "Audacity in Motion." Regardless, with all this sound and fury, whatever they eventually come up with better be good. Have a look at the commercial after the jump for one of those deemed not good enough.

[Source: Ad Age]



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    • 1 Second Ago
  • 23 Comments
      • 4 Years Ago
      Yes, these Cadillac ads suck. The common theme is a mumbling, Euro-accented artist soundtrack (ringing bell in the background) with blurry images of the car. They need to do much better.
        • 4 Years Ago
        You are a moron. The CTS-V ad is the best I have ever seen for an American car.
        • 4 Years Ago
        OK, you have some good points. It's too techno and Euro, but I think that the kind of male who wants these cars would go for that kind of thing. I also think this is a car that women want.

        The ad does convey important information. The amazing engine, the speed. They just lay it out there. But they could have replaced the audio track. And perhaps had some beautiful American countryside to show us how to use this car. I'm not really driving through the wet gutters of the post apocalypse, so I don't know what that's all about.

        Still, this ad made me interested in this car despite the fruitiness. Hope they can do better.
      • 4 Years Ago
      I don't get what everyone is complaining about. It's not like they have a lot of invested in the current campaign. Don't throw good money after bad, change the direction you're headed if you don't like it.
      • 4 Years Ago
      The SRX one is really meh, but man does this one have punch. I'm a Lincoln guy but that one really makes me wanna take a CTS-V out and show Euro fanbois what building cars is really about.
      • 4 Years Ago
      I think they should hire that snotty guy who does the voiceovers for Lexus.

      Anything is better than the ad campaign with Led Zeppelin blasting.
      • 4 Years Ago
      Aside from the too-thick wtf accent (is she Eastern European? on drugs?) the rest of the CTS-V commercial is MONEY, and the other two play good supporting roles. The opening and closing audio and visual themes really work for me too.

      I need a CTS-V like a hole in the head, and I'd already gone through the lust-logic-forget cycle on it... but this specific ad made me reconsider.

      Cadillac: the ads are working. Good luck doing better.
      • 4 Years Ago
      It's the same thing most of them have been doing with design.
      Can't they just get one person at the top who has strong personal opinions about how their cars should look/feel/drive and how they should be marketed?
      Don't avoid making the decisions.
      Put your taste and your reputation out there on the line.

      For some unexplainable reason, I find myself thinking Saab could return to that approach, where they create the cars they love, and they hope we have similar taste, but at least they go somewhere other than lowest common denominator.


        • 4 Years Ago
        sorry for the Friday rant, all.
      • 4 Years Ago
      I personally really like the current ads they are running for the cts and cts-v. they are the kind of ads that make me WANT to buy a cts-v, not that i have the funds to right now anyway since im still a college kid.
        • 4 Years Ago
        Yeah, I like the ads a lot too. If they are going to the Chrysler people then I have no complains since they are putting out some great ads.
      • 4 Years Ago
      It's good they're changing ad agencies...the CTS-V ad has stupid music and severe editing...did this agency really think that would appeal to the sort of person BMW attracts?
      The new agency needs to find something along the lines of the "ultimate driving machine," not some South Beach-type hip-hop crapola.
      • 4 Years Ago
      Okay...

      a) Those ads are a rip off of Jaguar's campaign from Euro RSCG fuel

      b) Ewanick is an idiot for canning them because despite "a"

      c) Few ads accomplish this level of car-pornography while leaving me wanting more and

      d) No man who looks part-ginger and has a goatee can really know what he's talking about.

      He should have given them more time. And com'on!- "Mark Of Leadership" is a perfectly fine slogan for a company that relishes seducing people for their brand name.
      • 4 Years Ago
      I LOVE cadillacs...the past and future)))

      Pierluigi Rotundo
      • 4 Years Ago
      According to the local paper (www.startribune.com) they are moving to Fallon, which also does ads for Chrysler, and has done award winning ads for BMW.

      http://www.startribune.com/business/97124409.html?elr=KArksUUUoDEy3LGDiO7aiU
      • 4 Years Ago
      Hey, the only way to improve any situation is CHANGE. If Joel Ewanick is not satisfied with the present ad campaign, then it is his responsability to correct the issue. Situations don't improve unless changes are initiated, this is true with any company or organization, so if he is correct, he will be the hero, if not, well that's obvious. Although, I saw an ad last night for the CTS-V, and I thought is was very impressive, and it really captivated my attention. Now that being said, good luck Joel, hopefully this was your new ad account, because I thought it was a very cool commercial.........
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