In today's automotive world, partnerships are about as common as running across some gushing prose that's been dished out towards a BMW vehicle, which is the same as saying that partnerships are really common. There's nothing wrong with partnering up, as sometimes it's the only way to avoid the demise of company. While many partnerships flounder, some, like the Nissan-Renault deal, appear to move along so smoothly that we're almost convinced that the two brands have become one. Heck, Nissan's chief executive officer Carlos Ghosn believes the two brands have become better than one.
At Nissan's annual shareholder meeting in Japan, Ghosn spoke of the synergies between the two brands and how it affects the development of electric vehicles (EVs). Ghosn said:
Ghosn aims to add one more partner to the EV mix, setting his sights on Daimler AG:
If Daimler joins the Nissan-Renault family, all other automakers interested in producing EVs will have to contend with the electric knockout trio of Nissan-Renault-Daimler (with some help from Tesla), and that's some heavy competition.We're starting to discuss cooperating on motors, cooperating on batteries, on platforms. So hopefully we're going to get three car manufacturers now working together.
[Source: Automotive News – sub. req.]