• Jun 25, 2010
Now there's some sad things known to man, but ain't too much sadder than the tears of a... CEO? Apparently, at least one Toyota shareholder has seen enough tears and weeping from the company's not-so-fearless leader.

According to a report from Reuters, one of Toyota's shareholders requested, "Mr. Toyoda, you've been all over the media this year and you've gone teary-eyed on several occasions. For a man of your position, this is unacceptable. Please keep your chin up and try not to weep!"

Certainly, there are reasons for both Toyoda and Toyota's shareholders to smile – despite the recent spate of recalls (more than 10 million vehicles) and safety woes, the Japanese automaker still expects to turn an operating profit of 280 billion yen for the year ending in March 2011. After all that, though, Toyoda found it within himself to issue yet another apology, apparently in this case, sans tears.

[Source: Reuters | Image: Junko Kimura/Getty]


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    • 1 Second Ago
  • 26 Comments
      • 4 Years Ago
      It's all fake, marketing tells him to cry so consumers can emphatize and buy Toyotas again. Shed a few tears and get the share price up!

      Better than BP CEO's "I want my life back" phrase. I guess they don't have a marketing department at BP.
      • 4 Years Ago
      I'm beginning to get the uneasy feeling that Toyoda is not auto executive material. I know, it's too early to judge, but when even shareholders are telling you to hold your emotions and buck up it's not a good thing.

      Leaders are not supposed to cry. Presidential campaigns have died over shed tears. It's not even that crying shows weakness, it's that it worries the rank and file and makes them think something is terribly wrong.
        • 4 Years Ago
        It is not uncommon in family business, especially Asian family business, where later generation simply do not have the capability nor the skill of their parental generation to lead on. Perhaps Akio Toyoda should find managers with professional skills to lead the company, type of people like Alan Mulally or Carlos Ghosn. These people don't belong to the "family", in Ghosn's case, Nissan is having a foreigner leading them.
      • 4 Years Ago
      Normal truth full people will cry at very bad times. they dont pretend like we are kings and fly gets for begging.

      cry, work on products and get it going .

      Enjoy the feelings. .... we are Human !!
      • 4 Years Ago
      All the crap they've been through this year, and now he's lost his personal driver and good friend, Naruse-san. All in all, not good.

      Hang in there, Toyoda-san.
      • 4 Years Ago
      what is the problem if he cries???? no one, it shows that he is serious and a compromised man with his job. not like other great seater CEO'S that dont show neither respect nor regret to their constumers.
        • 4 Years Ago
        I agree that it's good that he's sincere, but he needs to show some fire for the shareholders. His tears do not exude confidence, and the shareholders are going to question if he can get the job done. He needs to show he's in charge and aggressive about righting the company.
        • 4 Years Ago
        FiretrUCK the share holders. They are the rpincipal reason why toyota makes the (mostly) bland cars they do
      • 4 Years Ago
      Could be worse, he could've said something along the lines of wanting his life back and not even pretend to give a crap about the health and safety of others.

      Although anymore tears at this point are a bit unwarranted, I bfelt a bit better knowing that he at least realized the gravity of what was happening. Bp could've learned a thing or two from toyotas PR nightmare.
      • 4 Years Ago
      He just racks a disprine
      • 4 Years Ago
      Forget the Supra, AE86, and Celicia.
      Toyota needs a waambulance.
      • 4 Years Ago
      He is a human being and subject to emotions like anyone else.
      • 4 Years Ago
      I feel bad for him and I would HATE to be in his position
        • 4 Years Ago
        Not sure I feel too bad for him. Lets remember that there are serious allegations that Toyota has a corporate-wide disposition to evade, bury, and otherwise minimize the quality and safety issues at the expense of their customers.
      • 4 Years Ago
      So ronery...
      • 4 Years Ago
      Toyota lost $4-billion in 2009 and will lose a like amount this year. Oh, what a feeling!
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