Michelin Primacy MXM4 uses sunflower oil to make the world better
Called a Luxury Performance Touring All-Season tire, the MXM4 employs Michelin's proprietary Helio Compound+. Get it, "helio?" The sunflower oil helps maintain the rubber's elasticity at low temperatures, which will give you better grip and handling on both wet and wintry roads, as well as shorter braking distances. It also stabilizes the tread block's rigidity, increases mileage and lowers CO2 emissions. It officially goes on sale July 1. In the meantime, we figure Michelin is raiding the bathroom cupboard looking for the next advance in hoops...
- Biggest automotive sales disappointments
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models