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The oldest and fiercest tire war is not the one waged for any motorsport victory, but the one that is still trying to win your hearts and wallets. In fact, the latter begets the former. And in a new and changing – and supposedly more caring – world, tire makers are turning to increasingly novel ways to make their tires better and get your attention. Michelin is the latest to catch our eyes with its Primacy MXM4 rubber that uses sunflower oil to help "the tire to maintain its edge in wet and snowy weather and stop up to 19 feet shorter than its competitor."
Called a Luxury Performance Touring All-Season tire, the MXM4 employs Michelin's proprietary Helio Compound+. Get it, "helio?" The sunflower oil helps maintain the rubber's elasticity at low temperatures, which will give you better grip and handling on both wet and wintry roads, as well as shorter braking distances. It also stabilizes the tread block's rigidity, increases mileage and lowers CO2 emissions. It officially goes on sale July 1. In the meantime, we figure Michelin is raiding the bathroom cupboard looking for the next advance in hoops...

[Source: Michelin]


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  • 19 Comments
      • 4 Years Ago
      They should have used canola oil. It is supposedly healthier (resulting in a longer life for the tire).
        • 4 Years Ago
        If they used virgin olive oil, would they be "gets around" olive oil tires after a few burnouts?
        • 4 Years Ago
        What about EVOO?

        Can someone call Rachel Ray.
      • 4 Years Ago
      I've got some Pro3Race's on my Road Bike, and they are definitely some sweet tires. Corner super well and don't ride bad either.
      Seriously considering a set for my car when I need to replace them. Maybe even these if reviews turn out well.
      -Gene-
      • 4 Years Ago
      is that an M5 wheel?
      • 4 Years Ago
      Will burnouts now smell like french fries?
      • 4 Years Ago
      I love Michelins,....but boy howdy they are premium tires.
      I wonder if these smell any different though...
        • 4 Years Ago
        These should do well in Suothern Manitoba!! Sunflower Capital of Canada...well...it used to be...back when I was a kid. People still eat sunflower seeds here like it's a staple. Still got the Sunflower Festival, so you know we're serious. Not sure they still process sunflowers in the town I grew up in though (I think it's all canola now), but there were days when it smelled ok (others like crap, but still better than any potato processing plant ever will. Unless you're not local, then it always smells like crap). Wonder if a burnout would smell like "knac (that's ka-nahq)-zoat" (Plaute dietsch, i.e. low German for sunflower seeds). "Grab da 'zoat Helen, vee gaht baseball game to go vatch!!" Warm up your date by doing a burnout, bring out the bag of seeds...who needs a fancy supper now!!?

        Heck, if they work well in winter, I can get rid of my (useless) winter tires and just run a set of good all seasons again. One set is more cost effective than two even if they're pricey.
        • 4 Years Ago
        Mannnnnnnnnnn, i can't believe its not butter.
        • 4 Years Ago
        I always thought that Michelins were overpriced too - but the Michelins I got for my truck have lasted almost twice the mileage as the Dunlops that came on it, and they certainly did not cost anywhere near twice. Add in that they ride better, handle better and are quieter and I am becoming a believer.
        • 4 Years Ago
        @ Silly Pickle

        NO all season tire can replace a dedicated winter tire or even come close to the performance of a winter tire on snow/ice.

        Don't do it.
        • 4 Years Ago
        I bet they don't smell as good as Kumho's lavender scented tires.

        This is no joke, they make a lavender scented tire.
        • 4 Years Ago
        If in fact TireRack documents a 19 foot decrease in 60-0 distance relative to my conti contacts I'll buy a set.

        But I døn't think so.
        • 4 Years Ago
        Yeah, I know...so I've been told countless times on here...even got voted down to "Poster's Hell" because of it. My experience is that I don't like 'em. They're squishy, the car feels like it wants to dart from side to side, and that's with the pressure at 32-34. We don't get enough snow to merit a set of winter tires...and I live in snow country. The highways are dry as a bone 95% of the time, I can stay home those 2 days it storms, or take the 4X if it's that bad. No All Season has ever done me bad (unless they're 3+ yrs old and worn out) where I'm from, and I won't ever waste my money on snow tires again. At least I have a (non) matching set of alum wheels for my Taurus!!
      • 4 Years Ago
      My car drives on Michellin Primacy MXV4, quiet, handles well in the wet, comfortable. Came with the car when I bought it and still fine 35k miles later. Might get another set (wider) when I need new ones or go for a performance tire.
      • 4 Years Ago
      Michelins are the cutting edge of tires.......but they're out of my budget.
        • 4 Years Ago
        Here, here...

        I was looking into the Primacy MXV4s to replace all 4 tires a few weeks ago. But I couldn't pull the trigger and bought Falken 912 tires instead. I realize the Michelins are superior but the $200 in savings mean a lot to me right now. Now I just need to survive the Winters as I hear the 912s are horrible in snow.
      • 4 Years Ago
      What the treadwear on this thing?
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