• Jun 23, 2010
Justin Timberlake flogging the Audi A1 in The Next Big Thing – Click above to watch videos after the jump

Audi made an episodic series of short films for the A1 called The Next Big Thing, and it was apparently so big that it didn't fall off the radar, it swallowed the radar whole. For those of you who missed the last four episodes, we're here for you. We're not sure that this was the intended effect of getting Justin Timberlake to promote the A1, nevertheless the A1 is selling so well that Audi is upping production.

Episode three – wherein JT ends up in a bare-chested cage match and a sleeper hold applied by co-star Dania Ramirez – is titled "What was that for?" Coincidence? Return to episodes one and two to refresh, or head straight for the jump and episodes three through six. There's even a making-of video as a bonus. If that's what you call that...

[Source: YouTube]















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    • 1 Second Ago
  • 14 Comments
      • 4 Years Ago
      Well, Autoblog, you are the only auto blog/news site I visit, so if it's off you're radar then it's off mine. It feels a tad strange for a news website to tell me that something wasn't newsworthy all buddy-buddy style after not having reported on it for over a month.
      • 4 Years Ago
      This must be one of the lamest advertising micro-movies ever... And Timberlake was the least lame part of it.
        • 4 Years Ago
        Poll

        Which is more lame

        Audi A1 "next big thing"

        or

        Mini vs Porsche challenge
      • 4 Years Ago
      This makes the Chrysler minivan ads look good.
      • 4 Years Ago
      Zzzz, I like the style of the A1, but these vids are such a weak attempt at recapturing the energy of the BMW ones. Bad acting/script, cliches and contrivances, blech. Can't get myself to watch all of them.
      • 4 Years Ago
      I enjoyed it... But, I also enjoyed the dramatic squirrel... If that means anything...
      • 4 Years Ago
      I still watch the BMW Driver commercials on Youtube from time to time, and I still have ZERO interest in watching 1 second of this. Need I say more?
      • 4 Years Ago
      Retarted
        • 4 Years Ago
        Fail post of the day goes to Wujuboy.
        • 4 Years Ago
        i can't believe how lame these movies are. i was at least expecting the bad guys to drive BMWs.
      • 4 Years Ago
      My friend hangs out with Justin and tells me he drives around in a 07 A8
        • 4 Years Ago
        I hang out with Justin too and we drive matching miatas.
      • 4 Years Ago
      Maybe I'm the only one who noticed this but I thought so many of the effects and moves were lifted straight from the The Hire mini-movies. Pretty sad that they couldn't come up with more original segments and a deeper story line.
      • 4 Years Ago
      lol the camera car is an ML
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