• Jun 22, 2010
Mini vs. Porsche at the starting line – Click above to watch the video after the break

The race is over, the hype can now officially simmer down... right? Not so much, apparently. Mini has uploaded yet another video from its Porsche challenge event, complete with a guest appearance from Joe Rogan.

Since we've brought you all the updates up to this point, why not conclude with this bookend video. Here you'll see each driver give a pre-race interview, followed by the course designer, who gives a kinda-sorta-ridiculous explanation as to why the track was set up in a certain way (hint: it wasn't to favor Porsche).

There are the obligatory cheerleaders rooting for Mini and a suitably buxom flag girl... and finally a full video of the race. Oh, and a congratulatory note from Mini to Porsche, along with an ending that leaves the event open for a sequel. You saw that one coming, didn't you? Full video after the break.

[Source: YouTube]



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  • 58 Comments
      • 4 Years Ago
      sad that they lost on a rigged course, but a pretty cool way of advertising
      • 4 Years Ago
      As a Porsche owner I think this was pretty funny, just good marketing on Mini's part.
      • 4 Years Ago
      Hmm, the bit of the video from 3:00 to 3:05 shows more people checking out the Porsche than the MINI. Of course, it was mostly MINI owners there so they already know the ins and outs of their own cars, but I wonder if any of them were impressed enough by the Porsche to consider purchasing one in the future? :-)
      • 4 Years Ago
      I love the "excuse" in the interview video about why they didnt run the race on the real track... that its not SAFE to go 120mph on a racetrack in a street car.

      I think what they meant was its not safe in a Mini... the Porsche would have done just fine... LOL

      I agree, nothing more than stupid viral marketing, and nothing to take seriously, but reading the stupid Facebook comments from idiot Mini fans bragging about the close finish still just ticks me off!!
        • 4 Years Ago
        I agree that was a stupid excuse. However, a bone stock factory MINI can run the course at speed, too, as evidenced by the DOZENS of MINIs that drove the FULL Road Atlanta course for free just before the official race.
      • 4 Years Ago
      it seems as though mini inherited some d-bag genes from BMW after all
      • 4 Years Ago
      I admit. I watched it just for the buxom flag girl.
        • 4 Years Ago
        The black shirt of the flag babe should have said..."MAXI" instead of "MINI".
        • 4 Years Ago
        The countdown was annoying and you couldn't even fast forward their video to skip it. I don't need to baby boomer screaming into my ear that he can count to ten. It's not that impressive, really.

        I guess nothing mini does is fast or impressive, these days. Just loud and attention grabbing.
        • 4 Years Ago
        flag girl FTW
        • 4 Years Ago
        That must be why they did the 10sec count down. More face time for her.
        • 4 Years Ago
        Yes, this was all about the flag girl for me also.
        • 4 Years Ago
        Joe Rogan ftw
        • 4 Years Ago
        definitely not enough flag girl time
        • 4 Years Ago
        Hehe that's why I'm clicking play.
      • 4 Years Ago
      OK Mini, do some work to your car, then try on a real track.
      • 4 Years Ago
      Waste of time.
      • 4 Years Ago
      I had a Cooper S when they first came out (pre-ordered it about a year early) and it was a great car and a blast to drive but it was just a tad small when trying to travel with luggage for three people. It went to a good home and I got a slightly larger car. Everybody was happy. The challenge was kind of cheeky which is what MINI is shooting for and I guess that publicity if as good as any.
      • 4 Years Ago
      I know that the whole point was for advertising and it didn't really matter if they won, but I wonder if they actually tested their course with a Porsche. Wouldn't they had to have? They wouldn't want to embarrass themselves too much. Clearly, they designed it to favor the Mini and it felt like they expected a win. I'm confused.

      On another note, I think the RWD genesis would've beat the FWD Mini, and if it did, they wouldn't be able to say anything about its costs. On one hand, they got a lot of advertising. On another, it just shows that it's no sports car.
      • 4 Years Ago
      I'm amazed at Mini. Just amazed.

      They have fanboys laughing at how clever the '$38k per second" snark was. That's just poor sportsmanship. With even a short race of 20 minutes, the mini would have been lapped several times. They set the race up to be unfair to the challenged competitor.

      And of course, Mini has totally chickened out of the challenge from Hyundai. They can snark and crank away at Porsche all day long, and bluster that they were brave to take on a giant, but they did so in such a cheap way, and they are hypocrites with no honor for not inviting Hyundai along.

      I don't mind braggadocio, but now I associate Mini with being a punk. A loud punk who can't back up the attitude and runs from a fair fight. And still get's their rear end kicked by the nice guy Mini tried to cheat.

      Let's see the Porsche race the Mini on the full course for 500 miles. Then I suspect we've be looking at pennies per second.
      • 4 Years Ago
      Just curious, did Autoblog go out to the event? It was cool how seriously the drivers approached the competition and how into it the crowd was. Seems like you're missing that side of the story.
        • 4 Years Ago
        I heard only a couple of people cheering the competitor car. Seems like a bunch of mini employees forced to show up.

        This is viral marketing. The aspect you're speaking of probably wasn't even real.

        Reminds me of the rude commercials Chevy put out in the 1980s. When you invest tens of thousands of dollars in a car, it matters that the manufacturer isn't dishonest.
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