• Jun 22, 2010
2009 VW BlueSport Concept – Click above for high-res image gallery

Something is rotten in Zuffenhausen. Ingolstadt, too. Once upon a time, in the frozen wasteland that is Detroit in January, Volkswagen unveiled the turbo-diesel BlueSport roadster at the 2009 Detroit Auto Show. The press was awed, the car drove onto the stage amidst a flurry of dancing children, the marketing gurus at ze People's automaker were thrilled and we all expected to see the car hit production with some expediency. That didn't happen, and now we may know why. According to Automobile, the project may have been given the back burner treatment due to internal jousting between Porsche, VW and Audi.

It's no secret that all three automakers have been mulling whether or not to jump on a small, mid-engine platform, but it looks like both Porsche and Audi aren't really interested in filling their ranks with a VW creation. Porsche isn't keen on the notion of selling a new entry model that might dent sales of the upcoming redesigned Boxster, and Audi can't really make a case for adding another sports car to its portfolio.

That leaves VW with one very efficient, very sexy concept and no way to bring it to reality without the cooperation of its corporate cousins. Odds are the scuffle will be ironed out after Porsche is officially brought under the VW tent once and for all, but until then, we wouldn't hold our breath for the VW BlueSport. The Porsche 918 Spyder on the other hand...




Live photos by Frank Filipponio / Copyright ©2009 Weblogs, Inc.
[Source: Automobile]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 48 Comments
      • 4 Years Ago
      The wagon-wheel effect (alternatively, or stagecoach-wheel effect, stroboscopic effect) is an optical illusion in which a spoked wheel appears to rotate differently from its true rotation. The wheel can appear to rotate more slowly than the true rotation, it can appear stationary, or it can appear to rotate in the opposite direction from the true rotation.
      http://www.articlesbase.com/health-articles/paraslim-force-review-amp-free-trial-2113630.html
      • 4 Years Ago
      Since VW is sourcing the Routan from Chrysler... and the BlueSport seems to have very similar dimensions to the Dodge Demon prototype... Chrysler desperately needs new product YESTERDAY and VW needs a partner to amortize development and production costs...
      • 4 Years Ago
      infighting between vw and audi? wait, business as usual? cool.
      • 4 Years Ago
      Maybe the new Karmann Ghia?
      • 4 Years Ago
      Wow, that looks nice.
      • 4 Years Ago
      Why do people get a TT instead of a Jetta? Because they're two completely different cars. Despite the fact that even the engines are basically the same. So welcome to corporate stupidity. Notice BMW and Mercedes never have these types of problems? But now you take 3 yuppie-mobile makers and think they'll play nice? No, sandbox politics, I'm afraid. I'd say knock Porsche out altogether, they have a mid-engine platform! To hell with them if they market it upscale. Just make a VW that does OK, an Audi with all the magnet ride and whatever else they'd do, (AWD?) then let Porsche tune it like they did the 500E. All I say is offer more than 5 colors!
      • 4 Years Ago
      The last thing the world needs is another roadster. There was a time in the '80s when there were no roadsters. Since that time, they have sprung up like weeds, one after the other just as if none of the others were already here. There are more roadsters than minivans now. This one has even less raison d'etre. It is basically a TT with a Volkswagen badge. Why not just buy a TT?
        • 4 Years Ago
        What do you have against roadsters?

        It isn't as though they are being forced upon you.

        It used to be in the 60s, where every british, italian, and most german car companies had at least one or two roadsters.

        The government regulations for roll-over protection halted the viability of convertibles... that is when T-roofs, and targa tops really took over, for coupes to have removeable roof sections, instead of fully folding tops.

        If you want something else, there is plenty else out there to buy. Thankfully a few companies still build vehicles that are exciting.
      • 4 Years Ago
      Egos+ play ground attitudes + decision making positions = poor product range, delayed launches and damaged reputations. It is a shame to see good cars not being released because of poor planning and large egos.
      • 4 Years Ago
      Dear Audi. This would make a good starting point for the next TT, since the current one has gotten way overpriced and a bit fat
        • 4 Years Ago
        Agreed with WalthamDan, and just what I was about to suggest.

        VW should be the down-market version, I4, and turbo I4, convertible only perhaps. The Audi version should be up-market, and *replace* the TT, with Turbo I4 and V6 power, Coupe and Convertilbe. That would mean that R4 and TT don't clash... R4 would replace, and succeed TT.

        Maybe then A5 coupe could also get a hatchback, like the A5 Sportback 5-door, and A5, A3-3-door, or Audi's Mini-fighter, will continue as Audi's 3-door 2+2 sport coupe, convertible, and hot-hatch variants. R4 would be a 2-seater, and smaller, more like a junior R8, with 4 and 6 cylinder engines, mounted transversely, and RWD. (unless they can re-direct the AWD output 180-degrees under the engine, to the front.)

        I have always said that the transverse mid-engine platform should not be a Porsche.

        If they want this car below the boxster and cayman, it should STAY in VW and Audi catalogs, as those brands are not Porsche.

        There is no reason a VW or Audi can't be a stepping stone to Porsche, for buyers. Porsche as a brand based on engineering, should not dilute itself lower than the Boxster/Cayman level, with a transverse drivetrain. NO GO.
      • 4 Years Ago
      Ahh shades of GM, with a German accent.
      • 4 Years Ago
      I thought the Bluesport was one of the best looking concepts in quite some time.

      If VW is really calling the shots here, they should lay down the law and "force" Audi and Porsche to deal with it and come on board. Or hell, how about giving a version to SEAT or Skoda?

      Or if they have to, skip the mid-engine and convert it into a front-engine layout and use a modified Golf platform. It's hood area does indeed look large enough to accommodate an engine in front.
      • 4 Years Ago
      Very cool concept indeed, but where would the 2-seat roadster fit in any of these company's repertoire? Put a Porsche badge on it, and it will likely not sell for under 40k and will steal sales from the Boxter. Audi has the TT, and will likely not replace it with a 2-seat mid engine machine. That only leaves VW, and judging by what I see on the road, the EOS isn't exactly selling like hotcakes, so, unles they ditch the EOS, why bring another convertible?
      Sell the design to Subaru, it would be a great way to get them more sales in warm climates. And it's not like the Toyobaru/FT86 is coming out anytime soon.
        • 4 Years Ago
        I agree the EOS is basically a turd, but there is no way VW could build this thing to be inexpensive. The car wouldn't share a platform with anything else the company makes (maybe boxter $$) and given the relatively low sales numbers, they would have to charge an arm and a leg. The EOS shares common parts with the Golf/Jetta and others. I don't think VW could make any money on the bluesport unless they sell it for >40k. At that point, why not buy a Miata for half the price or a Boxter for 10k more?
        • 4 Years Ago
        My logic is generally fuzzy at best, and I hope you're right, because it's a pretty slick ride. I just have a feeling that in the end, should VW decide to build this car, the VW/Audi/Porsche group will end up with 3 sportyish convertibles with a base price within 10-15k of each other. Time will tell, and if they can get this vehicle to market under 25k, then I'll be happily proven wrong.
        • 4 Years Ago
        the eos is the exact reason why vw could desperately use a mid engined, inexpensive, two door coupe, the eos is doing nothing to attract people to showrooms and a modern mr2 from vw would do just that.
    • Load More Comments