The European automotive market is decidedly different than ours. For one, Europeans tend to have an affinity towards vehicles with wee dimensions, while a lot of Americans still trend towards a go-big-or-go-home mentality. Since Europeans seem to have a better grasp of the benefits of small cars, Peugeot-Citroen (PSA) feels that it will need three small electric vehicles (EVs) to fill the desires on the continent. PSA thinks that it can meet Europe's EV demand with battery-powered minicars, small vans and sub-minicars.

PSA will begin selling two minicars before the end of the year. Both the Citreon C-Zero and Peugeot iOn electric minicars will be available in many European markets this December. For PSA, these minicars represent the core of its electric vehicle offering. Both the C-Zero and Peugeot iOn are based on the Mitsubishi i-MiEV, a vehicle which many claim is too small for the American market.

Too small for us, maybe, but how about something even smaller for Europeans? PSA will introduce an electric sub-minicar along the lines of the Peugeot BB1 concept. This vehicle will be right around the size of the unquestionably small Smart ForTwo. Finally, PSA plans an electrified compact car-derived van. Look no further than the Citroen Berlingo, Peugeot Partner or maybe even the Renault Kangoo for an idea of PSA's plans for this one. We don't think this teeny-tiny lineup of vehicles would fly in the U.S., but it could work out across the pond. Successful cars in the U.S. usually come packaged in something um, let's say Leaf size or bigger.

[Source: Automotive News Europe – sub. req.]


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