Right now, Mitsubishi's entry in the electric car competition is the pricey little jellybean known as the i-MiEV. The car has its fans and detractors, but one thing everyone can agree on is that dropping that MSRP would be a good way to up sales numbers. Heck, the electric vehicle (EV) industry as a whole would probably benefit from a drop like that.
So, it's good news that Mitsubishi is still talking about plans to do just that over the next two years or so. The exact details are not revealed in a new Reuters piece, but the plan is to cut the cost to 2 million yen (around $22,000 at today's exchange rates) by fiscal 2012. Right now, the i-MiEV sells for different prices in different countries – the equivalent of $50,000 U.S. in Hong Kong and about the same in the UK, first $48,800 and now $42,130 in Japan and maybe under $30,000 in the U.S. when the car arrives in 2011. Compared to all these numbers, $22,000 sounds real good. The reason for the price drop? The fact that a lot of popular hybrid vehicles are sold for about that amount. The reason a price drop should be feasible? Mitsubishi will have a new battery plant starting production in April 2012 that can make the packs for 1 million yen (around $11,000) instead of 2.5 million ($27,560), according to a Nikkei story quoted by Reuters. The company has said it is eying that $22,000 target before, so let's hope all this talk actually goes somewhere.
[Source: Reuters via Plugin Cars]