• Jun 19th 2010 at 11:37AM
  • 36
Lincoln MKS Ecoboost – Click above for high-res image gallery

With Mercury vehicles set to disappear from showrooms in the next few months, Ford hopes to jump-start Lincoln sales with a free maintenance deal from now until Labor Day. Anyone who buys or leases a Lincoln this summer won't have to pay for any regularly scheduled maintenance during the first three years or 45,000 miles of ownership.

The promotion applies to all 2010 and 2011 model year Lincolns and follows similar moves in recent years from brands like BMW and Volkswagen. At many Lincoln-Mercury dealers in the United States, Mercury accounts for a significant percentage of store sales. Those dealers will need programs like this to boost volumes until two new Lincoln models arrive in the next couple of years. So far, Lincoln has only confirmed that a compact is forthcoming. The seventh member of the Lincoln family remains a mystery.

Photos by Chris Shunk / Copyright ©2010 Weblogs, Inc.

[Source: Lincoln]
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LINCOLN OFFERS CUSTOMERS free scheduled maintenance on NEW vehicles PURCHASED THIS SUMMER

* Lincoln to cover all scheduled maintenance for three years or 45,000 miles for all customers who purchase or lease a new Lincoln between today and Sept. 7
* Free scheduled maintenance Lincoln program includes all oil changes, tire rotations, routine inspections as well as the replacement of wear items including wiper blades and brake linings
* Lincoln continues to gain traction: Lincoln cracked the top 10 among all brands in the new J.D. Power and Associates Initial Quality Study; U.S. sales are up by 11 percent year-to-date

DEARBORN, Mich., June 18, 2010 – Two weeks after revealing plans to expand the Lincoln brand and enhance the customer experience, the company today announced it would provide free scheduled maintenance for customers who purchase or lease new 2010 or 2011 Lincoln vehicles this summer.

Lincoln's U.S. customer program, which begins today and runs through Sept. 7, covers oil changes, tire rotations, vehicle inspections, engine belts and hoses for three years or 45,000 miles as well as wear items, including brake pads and wiper blades*, which normally are not covered by a vehicle warranty.

"Our commitment is to further grow the Lincoln brand and offer our luxury customers the premium experience they deserve and expect," said Ken Czubay, Ford Motor Company's vice president of U.S. Marketing, Sales and Service. "Our free scheduled maintenance offer marks only the first step in our plans to further upgrade the Lincoln experience."

The road ahead
Lincoln will expand its brand lineup with seven all-new or significantly refreshed vehicles in the next four years as part of an aggressive growth plan focused on standout product design, class-leading technology and new powertrains – all aimed at competing with Cadillac and Lexus in North America.

Lincoln will be led by expanded product development and marketing, sales and service teams to support the brand's growth plan and ensure it has a strong cadence of distinct products that are well positioned in the market. Plans for Lincoln include:

* Lincoln's first-ever C-segment vehicle
* New Lincoln-exclusive powertrains, including an all-new V-6 engine and advanced fuel-efficient transmissions
* EcoBoost™ engines available in all Lincolns – from the Navigator full-size SUV to the new C-segment Lincoln
* Fuel economy leadership with each new vehicle – leading to Lincoln emerging as the most fuel-efficient luxury lineup on the market
* More useful technology and features than any other competitor – with a special focus on comfort and convenience. New advanced features include: fully retractable glass roofs; adaptive computer-controlled suspensions; electronic, push-button gear-selectors; active noise control; and exclusive MyLincoln Touch™ driver connect technology

Lincoln's hallmarks will be refined, modern design, the most fuel-efficient premium powertrains and industry-leading technology that create a unique driver experience both in the cabin and on the road.

Strong foundation
The future of Lincoln is building from a strong base that includes the all-new flagship MKS large sedan, the all-new MKT seven-passenger crossover and a significantly refreshed MKZ mid-size sedan – all now in showrooms.

The hybrid version of the MKZ will reach showrooms later this year and has been EPA-certified as the most fuel-efficient luxury sedan on the market, delivering 41 mpg in the city and 36 mpg on the highway.

Also arriving in dealerships later this year is the significantly refreshed 2011 MKX crossover, the first vehicle to feature MyLincoln Touch driver connect technology.

The aim is to deliver each new Lincoln with segment-leading quality.

On Thursday, J.D. Power and Associates released its 2010 Initial Quality Study that showed Lincoln moved into the top 10 among all automotive brands in the U.S. Lincoln moved to the eighth position, up from the 26th spot a year ago – the largest jump of any brand.

The J.D. Power and Associates 2010 Initial Quality Study is based on responses from more than 82,000 new 2010 model-year vehicle owners after they have driven their new vehicles for three months. It measures problems per 100 vehicles and was based on November through February registrations.

Earlier this year, Lincoln placed second behind Porsche in the 2010 J.D. Power and Associates Vehicle Dependability Study, ahead of several luxury brands, including Lexus, Mercedes, Acura and Cadillac. This study examines long-term durability of vehicles sold in the U.S.

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    • 1 Second Ago
      • 5 Years Ago
      If BMW has been doing this for years, I'm surprised Lincoln is just getting started. I hope it succeeds, I like the new MKS; even if it is a tarted up Taurus. :-)
        • 5 Years Ago
        Actually, Lincoln had complimentary 3-year maintenance before BMW. They introduced it for the 2001 MY and later dropped it during their financial meltdown.
        • 5 Years Ago
        My uncle just bought a Lincoln MKS Ecoboost.
        Its a great car but its got a lot of downfalls.

        - not as roomy as Infiniti M37, Chrysler 300C, 2010 E350 or even the new Lacrosse
        - the car has a hair trigger throttle but doesn't handle as well as the M37, or E-class
        - the trunk is the largest in class (20 cubes) but the backseat is too small.


        You are correct...this car is nothing more than a tarted up Taurus for $10,000 more.

        As for maintenance, I'd be happier with Ford if they started 24 hour/ 7 day a week maintenance in a handful of their service centers in major metropolitan areas. I think Chrysler has one in Westbury, LI for example. I think Honda and Toyota have some too.
        • 5 Years Ago

        Maybe you have had bad experiences with the program, but it has been wonderful for our two BMW's.

        Plus, you don't get that "inflated cost" when you buy them used.... The program transfered over beautifully to us.
      • 5 Years Ago
      I've gotta admit, tarted up Taurus, for sure, but much better looking. I was following a Taurus out in Nevada a few weeks ago and the rear end is just "gawd awful". Kind of like the new Camaro, a large unpainted, dull, black plastic swath on the rear just makes it look cheap and unfinished.

      As for the free maintenance, Volvo currently offers a 5 year/ 60,000 mile free maintenance program, which even includes the 60,000 mile service. For most people, that would cover all maintenance until they've paid their vehicles off.
      • 5 Years Ago
      Since cars are so user-unfriendly these days when it comes to maintenance, this ought to be standard anyway.
      • 5 Years Ago
      Are you paying attention Cadillac?
      • 5 Years Ago
      I have a better idea....Give the car away for free, then charge just for the maintenance. I bet they`ll sell more....hehehe !
      • 5 Years Ago
      Why not make this full time?

      People love hassle free cars. Im not sure how effective it would be drawing in customers, but it might strike the right tone with someones ear
      • 5 Years Ago
      To all who keep saying "tarted up" taurus. The Lincoln MKS doesn't share a single exterior body panel nor interior bits with the Ford Taurus. In fact, The Lincoln MKS is 2 inches longer than the taurus and doesn't have a 20 cubic ft trunk as the Taurus. It certainly share the platform with Taurus but other than that the two cars are different.

      The only lincolns that can still be considered as "tarted up" Fords are the Lincoln MKZ and MKX since they share all the exterior body panels with their Ford counter parts.

      Some of you really need TO WORK ON your definition of REBADING because it's just getting plain ridiculous. Many of y'all are just jumping on the "lincoln rebadge" BANDWAGON yet I bet many of you would lick Audi's balls considering many of their car share their platforms with VWs.

      The Lincoln MKT and Lincoln MKS are on the same league of some Audis. What I mean by that is that they use the platform of a cheaper car but they don't share EXTERIOR BODY PANELS, interiors nor engines.
        • 5 Years Ago
        The so-called rebadging, badge engineering, etc. that goes on has largely been the business model for Lincoln, Cadillac, and other domestic and import brands for decades and typically with great sales success.

        Lincoln Continentals (which is what the MKS should be called instead of this MK- stuff) have been based on Taurus platforms going back to the popular (at least in its day) and pricier (adjusted for inflation) 1988 model.
      • 5 Years Ago
      3 years or 45k miles would be about 5 or maybe 6 oil changes at the best.
      All marketing, no real money lost from the manufacturer on these deals.
        • 5 Years Ago
        No, it covers belts, hoses, brakes and "other" parts as well.
        • 5 Years Ago
        If a belt, hose, brake part fails under 45k miles, it is a warranty issue.
        • 5 Years Ago
        tell that to BMW badge--whores, all they'll be getting is 3 oil changes and they think it's the deal of the century.
      • 5 Years Ago
      Still the ugliest grille in the business.
      • 5 Years Ago
      Lincoln needs to become a minimalist luxury brand. Make cars with the best materials(leather, plastic, metal), make all interior exude an almost Ghost-like richness, but steer clear of all the tech that other luxury automakers try to jam pack into the vehicle. Just make a reliable, ultra plush magic carpet.
        • 5 Years Ago
        Lincoln has always been a pioneer of tech features; the 1949 Lincoln Cosmopolitan with power windows and even a power driver seat, the Lincoln Primere with "Airplane Air-Conditioning from the roof, the Mark III having a high-tech V8 with a compression ratio of 10.5:1, the Mark VI having the first LED instrument pannel, the Mark VII being the first vehicle to have 4-channel ABS, 1982 Continental with industry-first gas charged shocks and self-sealing tires, Mark VIIIs with their adaptive air suspensions and voice activated in-car cell phone with storage for up to 15-20 contacts and the LSC being the first American car to have HID headlights, and the MKZ having the industry-first THX certified audio system. Technology is kinda Lincoln's thing,
        • 5 Years Ago
        They would sell about 5.

        People WANT technology in their vehicles, especially if they are paying a premium price.
        • 5 Years Ago
        I think the bigger immediate goal should be to distinguish themselves from ford a bit more. I think the MKS is pretty nice looking car, but I have a hard time trying look at it and thinking Lincoln MKS instead of Lincoln Taurus. Sure, some parts part will be shared, its inevitable. But I think a true test is to put two cars side by side. if there is a remarkable resemblance, then it fails the test. Imagine all of Nissans and Infinitis cars next to each other. I feel that they are all pretty well distinguished, or at least well enough, that if I were ever to buy an Infiniti, I wouldn't be able to draw resemblance when parked next to a Nissan.
        • 5 Years Ago

        I just see the luxury war as sorta resembling the horsepower war. Huge horsepower is great. We all love it. However after awhile it just becomes pointless. Its like a series of one upping the next luxury car by one or two "luxury" items. Big deal. Take Apple for example, they refuse to do flash yet everyone still buys their overpriced product. Less features, more customers model worked for them. Simplicity is key.
        • 5 Years Ago
        Actually the 03 Lincoln LS was the first to get the THX sound system
      • 5 Years Ago
      Ford has said they will produce (7) new / significantly refeshed vehicles in the next (4) years or a new vehicle every 7-months. These should include:
      1) 2011 MKX CUV refresh which is significant, 305HP 3.7V6, My Touch interior
      2) New MKZ on the global Fusion/Mondeo C/D platform
      3) New Navigator SUV with 400HP EcoBoost V6 for higher MPG
      4) Refreshed MKS with stretch for Limo mkt (replace TownCar)
      5) New C-Segment small sedan
      6) New Small CUV/SUV off Focus C-platform (like the Escape)
      7) New 2-dr Coupe/conv off the 2014 Global RWD Mustang platform

      If they can just make the styling significant and fix the front grill, they just might have something... one can only hope...
        • 5 Years Ago
        Thunderbird Hellooooooooooooooo. Make it a few hundred pounds lighter with a tighter 2+2 configuration with Ecoboost 4 and a top trim model with an Ecoboost 6.
      • 5 Years Ago
      Ford needs to keep Mercury!!!!!! give it the small car!!

      Take MKS platform and make a new Grand Marguis!!!!!

      I dont believe Ford is doing right by demoting Lincoln, Lincoln should always be a prestage brand, not a high volume!!!!!!!

      Needs a new Mark Series, Town Car and Sports Car to go with Navigator, and only in RWD!

      Fords product planers are lost when its a luxury car!!!! Mabe need to hire Bob Lutz?????

      Mually dropped to ball when they decided to quite Mercury and remember this same team will do the same with Lincoln!!!!!!
        • 5 Years Ago
        I think if you added a few more exclamation marks, Ford might listen to you!!!!!!!!
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