• Jun 18, 2010
VW brings the fast lane to the subway – Click above to watch video after the jump

In the manner of its Fun Theory videos from last year, Volkswagen is up to old viral hijinks again. The Fun Theory experiments were about seeing whether you could encourage people to do the right thing if you made doing the right thing fun. This time, there's no right or wrong involved, just a racy bit of red, a lot of speeding and a little bit of tsk-tsking at the Alexanderplatz subway station. Follow the jump to see what they've done this time.

[Source: Volkswagen via YouTube]



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    • 1 Second Ago
  • 20 Comments
      • 4 Years Ago
      Dear VW, We would like a slide permanently installed at the F train station at Lexington Ave and 63 Street. If you've ever been to that stop, you'll understand why. Thanks, the MTA.
        • 4 Years Ago
        I do and if they use the same red slide, it will coordinate with the tiles on the walls well.

        I hope they can supply three.
      • 4 Years Ago
      I want one for my home.
      And VAG, bring that EuroVan to the States and 86 the Routon.
      Pretty please.
      • 4 Years Ago
      I would so ride that! you could see some of the people turn it down and I was saying to myself are you serious? its fun! live a little
        • 4 Years Ago
        My guess is it would be a different story here in the US.
        • 4 Years Ago
        @Katshot
        I believe in the U.S. it will go like this.
        Some company use their own money for publicity and put up something like this.
        A dumb ass without any common sense ride the thing with his/her head going down first and bust his/her head.
        This said dumb ass sues the company trying to be compensated for "endangerment to the public" and "negligence".
        The company settles for the dumb ass to go away.
        Something like this will never happen again...
        If you don't believe me, look at the Starbucks coffee cover, can you believe they need to warn people that fresh brewed hot beverages can actually be hot.
        Sad, but true,
      • 4 Years Ago
      Why does the sign say "Fast Lane" if this is in Germany? Shouldn't it say something in German?
        • 4 Years Ago
        That pigeon cooing at 0:01, that was an English coo! :D I was wondering the same, I assume "Fast Lane" is VW's copyright for this international campaign and those are simple enough words for most people to understand.
      • 4 Years Ago
      if this were the US, i wouldn't worry about the lawsuits.

      I'd worry about the lowlife who would purposely urinate on the slide, or spill something on it.
      • 4 Years Ago
      Adding slides to subways is fun, but what would really get people to buy Volkswagens would be improving their quality ranking to something better than 3rd worst of all major automakers in the U.S....
      http://www.autoblog.com/2010/06/17/jd-power-2010-initial-quality-study-domestics-lead-imports/
        • 4 Years Ago
        enter Buzz Killington....
        • 4 Years Ago
        Probably done for the home market.....which becomes evident at 0:00 in the video.
      • 4 Years Ago
      aw dang! thats way better than the escalator! im not completely sure tho becuase i wouldnt really want to go down this in my suit, my im sure id love this for the weekends :D
        • 4 Years Ago
        It's the small things in life that really matter.
      • 4 Years Ago
      That's cool. I would ride that every day. Too bad here in the US that would couse a lawsuit and be removed within a week :(
        • 4 Years Ago
        Aw man, that better still be there in October, I'm moving to Berlin and I'd ride that every day if I could!
      • 4 Years Ago
      life needs more random fun like that.
      • 4 Years Ago
      Am I the only one who would run back up the stairs and go down a few more times?
        • 4 Years Ago
        Nope I'd be right behind you. I'd catch the next subway car to work. (if san antonio had one)
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