• Jun 18, 2010

Turnabout Is Fair Play: Hyundai takes up Mini challenge – click above to watch the video after the jump

Mini can safely be considered the 800-pound gorilla of viral marketing in the automotive sector, but fresh from its big showing this year with its Assurance program and successful Super Bowl appearances, Hyundai is showing real pluck. Need more proof? The boys from Korea have just stepped up to stand in for Porsche, offering to take on Mini at its Road Atlanta Challenge.

In a smack-talk-tastic video response they've released to Mini USA head Jim McDowell, Hyundai says they're eager to bring their Genesis Coupe to Hotlanta raceway next month. What about Mini's planned June 21 event? Seems Hyundai race driver Rhys Millen is a bit busy getting ready to climb a certain mountain, so Hyundai is challenging Mini to a race in July.

As Hyundai spokesman Dan Bedore tells Autoblog, "Since we launched the Genesis Coupe, we've always said that we'll take on all-comers when it comes to comparison tests. And we've had some experience on the race track at Road Atlanta. We'd be happy to meet Mini on the race track."

To step in and offer to take a punch for someone you don't really even consider a buddy (read: Porsche) is either bold or downright crazy – or more than likely, some glorious combination of the two – but either way, it takes serious cojones. Will Mini step up to the challenge? Better still, might there be a three-way battle royale? Check out the video after the jump and stay tuned, everyone... this just got interesting.



Photos by Michael Harley / Copyright ©2010 Weblogs, Inc.

[Source: Hyundai]



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    • 1 Second Ago
  • 103 Comments
      • 4 Years Ago
      Throw in a Mazda Miata and Cobalt SS as well to make it more interesting.
      • 4 Years Ago
      Awesome! I own 2 cars: a Tiburon and a mini! (even if the mini's hydraulics are busted)
        • 4 Years Ago
        Awesome! Thanks for the info!

        I own a Ford Taurus.
      • 4 Years Ago
      I like the Genesis coupe.
      It just needs the Tau V8.
      Or an LS3.

      Hyundai really seems to be steeping up their game.
      • 4 Years Ago
      Oh Mini...look what you've done now. If you don't accept, you WILL be the loser of the bunch. And if you do accept the challenge...well...we all know what an excellent driver's car the Hyundai Genesis coupe is. Good luck! Pwhahahahaha
      • 4 Years Ago
      A brilliant marketing move for Hyundai, as it elevates the performance credentials of the Genesis coupe.
      And it just won a comparison in CarandDriver against the V-6 Camaro, Mustang and Challenger, which was a bit of a surprise.
      Not that C/D comparos are actually objective, mind you. But it did reignite my interest in the Genesis 3.8 as a next purchase. It's fast, affordable, has great handling, tire-spinning rwd, nice interior, and (probably) good build quality.
      The only downside for me is the plasticky grill, which is a big disappointment after having seen the Genesis coupe concept. Does anyone make an after-market upgrade for that front end?
        • 4 Years Ago
        AuroraPilot, there are many good after market choices to upgrade that front grill. But when you're driving as fast as the Gen Coupe will take you, who sees that front grill anyway? They're only seeing the back end pull away!

        I've had my 3.8 track 6-speed two months and it's a thrill a minute car. Mind is the Lime Rock Green and it literally snaps head around. It makes a mundane errand a ton of fun. I'm still amazed by the performance for the money. This smackdown is generating loads of talk and it's simply a brilliant move by Hyundai. Love love love my Korean muscle car!

        My sis-in-law drives a mini. We're good for a race anytime. Sponsors, step up! These girls are ready!
      • 4 Years Ago
      Hmm... anybody got an Evo, MS3, or STi they could bring?

      That'd be amusing.
      • 4 Years Ago
      this is getting really exiting, cant wait for Minis reaction
      • 4 Years Ago
      I want to see Ford pipe in and say, "hey, we've got Mr. Block with a Fiesta ready to join the fun".
        • 4 Years Ago
        No offense but block would manage to find a tree to ram into
        • 4 Years Ago
        Or a 400hp Mustang. Or both.

        Why not just make it a melee. :D
      • 4 Years Ago
      DO IT MINI!!!

      dont be like porsche and back down!
      • 4 Years Ago
      I bet Mini will feel really dumb when they pull a Porsche and don't accept the challenge...
        • 4 Years Ago
        Should have quit while they were ahead.
      • 4 Years Ago
      The MINI will win! I committed a little fratricide on a BMW 335i convertible on the Streets of Willow springs a few weekends ago. I was all over that BMW so much that the driver started to make mistakes and almost lost it once then he had to let me pass. The Hyundai may be fast in a straight line but the MINI is lighter and corners better.
        • 4 Years Ago
        Worthless story.

        I also outlapped a modded 993 911 in my previous Acura CL-S, also gunned down a couple Minis with no problem. Driver skill has EVERYTHING to do with it.

        I've had the opportunity to drive both on track, Mini S, not JCW and a 3.8 Track at Summit Point. The Hyundai will wreck the Mini, it won't even be close. Better balance, more power, more grip, RWD. The Mini doesn't stand a chance. The GC is an incredible vehicle for the money.

      • 4 Years Ago
      Hyundai Genesis FTW!
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