• Jun 17, 2010
2011 Nissan Juke – Click above for high-res image gallery

The Nissan Juke may be a bit awkward-looking for our tastes, but first week sales in Japan show that quirky styling can lead to paying customers – at least in Japan. Local business daily Nikkei reports that Nissan sold 1,300 copies of the Juke in the automaker's home market in one week. That's 300 percent more sales than the Japanese automaker was hoping for in the first month. And those 1,300 sales are just the tip of the iceberg. Through Tuesday, Nissan has reportedly accumulated 5,296 orders.

Nissan is likely delighted with the early reception the Japanese public is giving the little crossover. The next big test comes this autumn, when the Juke goes on sale in Europe and here in the U.S. Will American customers be as eager to add the Anime-faced Juke to their driveway? Only time will tell, but the early results in Japan shows that unique styling and an efficient 1.6-liter turbo engine could make for a hot-selling mini-ute. A starting price of well under $20,000 couldn't hurt, either.



[Source: Nikkei]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 35 Comments
      • 4 Years Ago
      pretty gosh darn friggin weird looking...I think inbred every time i look at that front end for some reason (its just not right looking)
      • 4 Years Ago
      The car is ugly as sin, but the engine has real promise. That 1.6T with 188 hp and 177 fp of torque would be perfect for the Cube or Versa.
      • 4 Years Ago
      I can just see the neighborhood stray cats sleeping in those fog light recesses

      hideous. I think the Renault styling team is beginning to influence Nissan a little too much
      • 4 Years Ago
      Well duh, great engine, awd option, best interior on any Nissan near the same price, polorizing but slowly growing on me looks, itll do fine!
        • 4 Years Ago
        In this segment, different sells. I too agree that this will do fine. I don't think it's all that ugly either.
      • 4 Years Ago
      now the hype about adding artificial sounds effects to Leaf makes sense, Nissan simply returns the love they get from visually impaired people
      • 4 Years Ago
      I think the sales make sense for a market where the Mitsuoka Orochi is hugely popular right now. I give Nissan credit for trying to think outside the box, but sometimes I feel like we're pushing fashion over than style - and as seen by parachute pants, not all fashion is a good idea. (Hammertime!)
      • 4 Years Ago
      "Will American customers be as eager to add the Anime-faced Juke to their driveway?"

      No.
        • 4 Years Ago
        If they give it bold colors like the Fiesta has then it could be a hit, especially with girls. I could see it taking a major chunk out of CRV sales.
      • 4 Years Ago
      216.....yes they ARE!
      • 4 Years Ago
      The Japanese are well known to have weird taste in everything from food (frog sashimi) to clothing to sex (used panty vending machines), so of course the Juke is popular there.
      • 4 Years Ago
      Ugly isn't the word . . . because there is no word that accurately describes
      that abortion of a front end.
      • 4 Years Ago
      I love it's quirky styling.
      Not that I would ever buy this kind of vehicle, but I rather drive a Juke than some other generically-styled small crossover.
      • 4 Years Ago
      Right. Nissan spent the money to make a car that only was going to sell 325 copies in its first month. For a run rate of 4,000 cars a year the first year and then like all cars tailing off each year, to well less than half that after 4 years, for a sum total probably of what, 12,000 cars total over 5 years?

      Or maybe Nissan lied about their sales expectations so they could report they smashed them.

      I really think a site could build a name for itself by applying knowledge instead of just printing PR reports.
    • Load More Comments