• Jun 17, 2010
Upon unveiling its most ambitious offering at April's New York Auto Show, Hyundai also made a splash by announcing that its 2011 Equus luxury sedan would come with a multimedia tablet PC in lieu of an owner's manual. Better still, not only would the device replace the weighty glovebox staple and save a few trees, but it would also serve as a digital liason between the owner and his or her dealership, helping to schedule maintenance through its Service Valet program, remind of routine maintenance, schedule vehicle (and loaner) pick-up and delivery, and so on. Speculation was that the unnamed tablet would take the form of the iPad, but up until now, Hyundai hasn't confirmed that it is, in fact, an Apple product.

Not only can Autoblog confirm that the Equus device is an iPad, we've learned what the specific model will be. According to company sources, Hyundai will provide owners with a 16-gig, wifi-enabled (non-3G) iPad with a custom case. As is fitting for a premium automobile, the latter will be a landscape-style high-end leather case that is custom-made for Hyundai, with an embossed logo, suede-like interior and a built-in kickstand.

Most interestingly, the owner's manual program will include all of the usual text and images, but also take advantage of the iPad's display capabilities by showing videos to explain the vehicle's functions.

The Equus-specific programs will arrive pre-installed alongside all other normal iPad software, and future updates will be available through iTunes, just like any other iPad program.




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  • 43 Comments
      • 4 Years Ago
      My M45 lease is expiring soon... and this is definitely a new car to look at and test drive...
      • 4 Years Ago
      I think this is meant to stay at home.

      Not in the car. If you need the manual while driving then thats kinda weird. I'm sure the many computers in the EQuus can tell you whats wrong.
      • 4 Years Ago
      I think Hyundai is smart and are starting to understand the luxury segments, It's not mostly about being practical it has to do with who brings what gadgets to market first...It's about bragging rights and I'm pretty sure all the rest of the luxury car makers will follow suit in one form or another...IT's the nature of it....
      • 4 Years Ago
      This is the biggest bang for the buck in quite some time. (and I am not talking about the car)

      So Hyundai spends a measly ~$300 per car on a digital owner's manual, and they get millions of dollars worth of free press. As silly as this news is, it's been featured in tons of car sites and even technology sites, and I fully expect to read about it in magazines and possibly even TV in the coming weeks.

      While I have nothing against the iPad itself, this is totally a gimmick move by Hyundai... but a very smart one none the less.
      • 4 Years Ago
      I see two problems with this:

      1. There's going to be a rash of Equus break-ins a few weeks after delivery.

      2. Owners will not have their iPad manuals in the vehicle when they need them most, because they've left them at home for fear of being broken into and having them stolen.
        • 4 Years Ago
        Or the battery drained on the ipad from sitting in the glove box all the time...
        • 4 Years Ago
        @tigersilhouette: Yes, but most people take their cars out and drive them around... sometimes even parking them in places, like the mall.
        • 4 Years Ago
        iPads are metal and glass. but they do have a max operating temp of 95F according to the manual.
        • 4 Years Ago
        Great point about not having it in the vehicle - plus paper is less sensitive to the heat found in a locked glove box, I can't imagine the plastic/LCD iPad will like that too much.
        • 4 Years Ago
        I'm pretty sure people who buy the Equus won't be living in places where they need to worry about that car being stolen. Plus it would most likely be garaged.
        • 4 Years Ago
        It probably won't charge with the car off.

        But the battery longevity issue is a big one I hadn't thought of. Extreme heat and cold are the biggest killers of lithium-polymer batteries.
      • 4 Years Ago
      Might as well assume someone will try and mount it in the dash, all custom-like.
        • 4 Years Ago
        Wow, an iPad... why don't I just BUY the iPad, and skip out on buying a car that will depreciate faster than a Saab or Jaguar? I'd rather have a used S-Class Benz for the same money, anyways.
        • 4 Years Ago
        @michiganboy I'm not trashing the Genesis' resale value but just how many vehicles are in it's class anyway? I don't think "top 5" is particularly meaningful. I'm sure you could claim that the Aveo is in the "top 5" for resale in it's class too since it has so few competitors.
        • 4 Years Ago
        The 2009 Genesis sedan has a significantly better resale value than the 2009 Infiniti M, as well as being better than pretty much all the larger sedan offerings from Cadillac and Lincoln.

        People who are stating otherwise are, well, just IGNORANT.
        • 4 Years Ago
        Genesis is a top 5 in resale value in its class. nice try.
        • 4 Years Ago
        Been done.

        iPads are surprisingly good and even the haters are coming around (I was one...until I tried it). I think this is a great idea and helps "up" the luxury factor quite a bit: To me, EVERY car should have it's own app for my iPhone or iPad. The convenience and, yes, novelty of communicating with your car and dealer is a pretty solid sales point.
        • 4 Years Ago
        Michiganboy

        Guess what idiot...if you buy a $110,000 S-class and take it back with 30,000 miles, its residual value is still over $70,000. Problem is NO ONE ELSE CAN AFFORD TO pick it up off a used car lot...therefore it depreciates quickly.

        Genesis is a piece of garbadge. I could buy one RIGHT NOW off Ebay for less than $30,000. Less than the price of a base Chrysler 300.

        Go suck on a Hyundai employee loser.
      • 4 Years Ago
      I can't figure out how much oil my Equus takes because the owners manual's battery is dead!
      • 4 Years Ago
      Wow. 15,000 more than the Genesis and very little difference. That's one expensive-ass ipad.
      • 4 Years Ago
      I personally prefer a plain old paper manual. The one I have for my 87 4Runner still works, hasn't been deprecated yet and is fully compatible with the latest updates.

      If you do have to get all tech-crazy, why not go the Nissan Leaf route and go with a USB-jack? that's standing the test of time, so far.
      • 4 Years Ago
      "...Save a few trees...?" Come ON....Trees are a crop, like corn and beans, they always grow back.

      Please stop the immature feel-good enviro-garbage. Furthermore, building an energy-consuming electronic device in China, shipping it to Korea and then to the US is somehow better than "saving a few trees"?

      Think, people. Think.

        • 4 Years Ago
        Corn doesn't take 50 years to grow.
        • 4 Years Ago
        Unfortunately, not many people think anymore. It's all marketing and top40s.

        Oh, and akboss302, if we're going to split hairs, how long do you think it takes for the resources to make and power the iPad to 'grow'? The production of electricity to make and power the battery, the components? Surely nowhere near the electricity to print a few hundred pages?
        • 4 Years Ago
        Aren't we told to do everything for "future generations" anymore? I have trees that are huge after ten years. Besides, 10-50 years is the blink of an eye in the Earth's life cycle.

        Tress are a renewable resource. No need to save "a" tree unless it looks nice in your front yard.
      • 4 Years Ago
      What happens when the iPad breaks? Are they gonna give a new one? Overkill IMO. Simple CD with PDF would be fine. Or a flash presentation.
        • 4 Years Ago
        or just load it on the screen BUILT INTO THE CAR. it wouldn't be that hard to load a few FAQ movies and how tos that can be chosen by using the Nav Screen.
        • 4 Years Ago
        re:Bixmen, that probably make the most sense yet...no batteries, no missing iPad, just build it into the nav/onboard HD.
      • 4 Years Ago
      Does the iPad fit in the glove box? If not, where do you store it? If you store it in the car, won't it become a theft item? If not in the car, how do you access it when you are in the car trying to figure something out, particularly if you are not at home?

      Why not just build the manual into the center console's display so you always have it right in front of you.
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