• Jun 17th 2010 at 4:25PM
  • 31
2011 BMW M3 Frozen Gray Coupe – Click above for high-res image gallery

With all the limited-edition love available across the pond, it's nice to see BMW is willing to share the wealth in the States. To that end, 30 lucky Bimmerphiles can get their mitts on one of the 2011 Frozen Gray M3 Coupes when orders begin this Monday, June 21st.

What's so special about the unimaginatively named Frozen Gray M3? To begin with, the exterior is an exclusive matte finish combining a Space Gray base and BMW's ColorSystem silk matte clear coat. If that's not enough to get you interested in plunking down $77,600 (including destination and gas guzzler tax), the red Novillo leather and Competition Package – comprised of a 10mm lower ride height, unique 19-inch wheels, a revised M Dynamic Mode and Electronic Damping Control – make this limited-edition M3 more compelling.

Output from the 4.0-liter V8 remains unchanged at 414 horsepower, with grunt being sent to BMW's M Double Clutch Transmission to net a 0-60 mph time of 4.5 seconds. If you're interested in rowing your own, a six-speed manual is available, but you'll sacrifice two-tenths of a second in the sprint to 60.

There's plenty of other kit included in the package, so make the jump for all the details and get ready to dial BMW's dedicated 800-number at 11:30 AM EST on Monday to place your order.

Show full PR text
Nearing the 25th anniversary of the original BMW M3, BMW of North America today announced a production run of thirty identically-equipped 2011 Frozen Gray M3 Coupes for the United States. The 2011 Frozen Gray M3 Coupe features a special matte-gray paint with a deep metallic luster to further accentuate the athletic lines of the legendary M3.

Unique Fox Red / Black bi-color Novillo leather interior is also specified. This is the first and only opportunity to obtain Frozen Gray Metallic exterior paint on the M3 for the 2011 model year in the United States.

BMW M enthusiasts will be able to reserve a 2011 Frozen Gray M3 Coupe by dialing 1-800-245-4269 no earlier than 11:30AM Eastern Time (8:30AM Pacific) on Monday, June 21, 2010. The first 2011 Frozen Gray M3 Coupes will become available for delivery in late June 2010 through Authorized BMW Centers, and the production run will be completed by the end of July 2010.

A complete equipment list is provided at the end of this press release. MSRP will be $77,600 Including $875 Destination & Handling and excluding $1,300 federal gas guzzler tax.

Each 2011 Frozen Gray M3 Coupe will be powered by the now famous 4.0-liter, 414-horsepower M V8 and equipped with BMW's M Double Clutch Transmission (M DCT). Also specified is the new M3 Competition Package, which adds an exclusive set of 19-inch wheels and other upgrades. Additionally, each purchase of the 2011 Frozen Gray M3 Coupe will include a one-day enrollment at the BMW Performance Driving School in Spartanburg, South Carolina.

The 2011 Frozen Gray M3 Coupe continues the tradition of innovation and passion for driving by incorporating key changes to the M3's dynamic qualities. The equipped Competition Package reduces vehicle ride height by 10mm and includes unique 19″ wheels with wider offset for enhanced stability, standard Electronic Damping Control with enhanced programming, and higher-threshold programming for the M Dynamic Mode. The 2011 Frozen Gray M3 Coupe is also equipped with the M Double Clutch Transmission (M DCT) which lowers the 0-60mph acceleration time of the M3 to 4.5 seconds from 4.7 (6-speed manual).

Introducing Frozen Gray Metallic Paint.
The special BMW Individual matte paintwork on the Frozen Gray M3 adds a rare metallic luster to the vehicle. Compared to conventional exterior colors with gloss finish, the sculpture-like character of Frozen Gray paint highlights the athletic contours of the M3. To achieve this luster, a special BMW ColorSystem silk matte clear coat is applied over the Space Gray Metallic base coat.

25 Years and Four Generations of BMW M3.
Racing provided the reason for the original M3's 1986 creation. BMW produced the M3 as a road-going homologation version of its 3 Series to gain eligibility to compete in the German Touring Car Championship. Popularity and strong consumer demand substantiated the case to continue developing the M3, making it both a better performer and more inviting road car as it evolved along with the underlying 3 Series, the company's most popular vehicle. In 1988, North Americans met the BMW M3 for the first time, and its high-revving 2.3-liter inline-4 with 192-hp became a legend on this side of the Atlantic.
The next generation M3 arrived in the 1995 model year with a 3.0-liter (and later, 3.2-liter) 240-hp inline-6 powerplant. That car began the next chapter of M3 Racing history which lasted a decade on both sides of the Atlantic. In 1997 the first M3 Sedan joined the family and the M3 Convertible followed shortly thereafter.

The third-generation M3, available from 2001-2006 as a coupe and convertible, again was offered with six-cylinder power, this time providing a remarkable 333 hp from 3.2 liters. From the 2002 model year, this M3 marked BMW's first offering of the Sequential Manual Gearbox (SMG) for the United States.
The fourth and current generation M3 was introduced for the 2008 model year as a Coupe, Sedan, and Convertible, featuring an all-new 4.0-liter, 414-horsepower V8 engine with eight individual throttle bodies and an 8,400-rpm redline. Showcasing its remarkable performance envelope, the newest M3 Coupe serves as the basis for the M3 GT2 race car, which successfully competes in endurance races against the most exotic cars from around the world in the American Le Mans Series.

Equipment List: 2011 BMW Frozen Gray M3 Coupe
BMW Individual Frozen Gray Metallic exterior paint.
BMW Individual bi-color (Fox Red with Black) Novillo Leather interior.
M DCT Transmission
Competition Package
Electronic Damping Control, 19″ light-alloy wheels, lowered suspension, sport mapping for EDC and DSC.
Premium Package – Power folding mirrors, universal garage door opener, digital compass mirror, BMW Assist with Bluetooth, Novillo Leather, Carbon Leather trim.
Technology Package – M Drive system, Comfort Access system, Navigation system, Voice Command system, Real Time Traffic Information system.
Heated Front Seats
Rear Park Distance Control
Enhanced Premium Sound System
Satellite Radio with 1-year subscription
iPod and USB Adaptor

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    • 1 Second Ago
      • 5 Years Ago
      I have to hand it to BMW for managing to make their entire M-line totally yawn-inducing...
      This is boooooring!
      • 5 Years Ago
      Well, it's not the M3 lightweight I was hoping for. Boo!
        • 5 Years Ago
        Wow, $70k + for this?

        Side note: that matte look in grey is f-ing hot! I'm not a fan of matte finishes, but this being a lighter color still allows for hilights which gives the overall appearance a very smooth finish. I like it even tho it's grossly out of my price range.
        • 5 Years Ago
        So people are paying $10,000 extra to make their car look cheap and dull?
      • 5 Years Ago
      i love m3's and that one looks cool...but not $77k cool.
      • 5 Years Ago
      That's not really a special edition. At least give us more than a special paint that's going to be hard to keep clean!!!
      • 5 Years Ago
      Gee that's a shock. Can't believe the comments from the teaser thread. "Zomg it's FWD! Look at the center console it's different! It's a 1 series M!!"

      • 5 Years Ago
      That car is hot!
      • 5 Years Ago

      Yet another shade of East German Industrial Gray...
      • 5 Years Ago
      That thing (and the M3 in general) is so expensive. Any Mercedes C63 will kick your a** for $15,000 less. Something's wrong with BMW's pricing.

      And if I really want to spend $77K, I'd go with the C63 AMG performance package and get myself the SLS derived 6.2 with 481PS, limited diff...Asta la vista M3 ;-)
        • 5 Years Ago
        The M3 is a precision sports car but hardly a bargain (this model, the base 55K M3 is more reasonable) unless you are comparing it to Porsche.

        For those who want a more distinctive look the M3 is also not for you, I'd personally take the classy 335 and tune it.

        Regarding somebodies point here about the C63 having a similar power to wt ratio, you're missing out on the 297 ish torque of the M3 Vs 450+ from the AMG, courtesy it's overcapable 6.2L engine,

        Personally the C63 would be more along my choice but in this economy the Mustang GT with a few tweaks looks more appealing!!!!

        Matt finish is cool but very difficult to maintain and repair.
        • 5 Years Ago
        C63: weight - 3,924; power - 451. P/W = 8.7 lb/hp
        M3: weight - 3,704; power - 414. P/W = 9 lb/hp

        The difference can't be in the 220 lb weight difference... Suspension components, chassis stiffness, etc makes up more of the difference. C63 doesn't have enough of a P/W advantage to kick an M3's arse. Perhaps a slight edge on a dragstrip...

        Meanwhile, my vehicle of choice has a 3.5 lb/hp P/W ratio. I'd kick both their arses simultaneously.
        • 5 Years Ago
        Huh? From what I've seen and read, the M3 is a real bargain.

        And I highly doubt the C63 would beat an M3 on a track. If you look at the Top Gear review, the M3 is much faster around the track.

        The m3 is much lighter and handles better than a C63 for sure.

        AMG models have always been about having insane power with ridiculous(scary) handling, while ///M cars are more about precision. The M3 is probably more fun to drive in the conventional sense, while the C63 is more fun in the sense that you're scared of dying like on a roller coaster.

        No disrespect to either cars though, both are wonderful in my opinion.
      • 5 Years Ago
      No power increase?? The paint looks nice and all, but how is this a special edition. Once again the US market get slighted on a real special edition. Why does Germany and Japan keep all their good cars to themselves.
        • 5 Years Ago
        yeah, sadly I was right from the previous post.
        • 5 Years Ago
        drove the M3 on the BMW performance grounds Monday (did the tour). feels weird to say it but it doesnt really need any more hp.

        and btw. DO the tour. or if you order one, pick it up there. totally worth it
      • 5 Years Ago
      Wow, $77,000 for a primer gray M3. Where do I sign up?
      • 5 Years Ago
      Should have been an M3 Touring FTW!
      • 5 Years Ago
      huge wadt of $$$
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