• Jun 15, 2010

Click above to watch the videos after the jump

At its best, Top Gear represents nearly everything we've ever wanted in a show about cars. It's well-written, funny, beautifully shot and simply enjoyable to watch, even if ultimately it's more about entertainment than full-fledged reviews. The advertising types at Hyundai have picked up on the cheeky part of Top Gear in an overseas commercial for the ix35 crossover (Tuscon here in the States). The ads, which apparently air in South Africa, very overtly spoof the BBC program, but with three animals making up the "Top Deer" team. Clarkson, Hammond and May are replaced with a wildebeest, hamster and a turtle. The Stig is replaced with a deer called "The Stag."

We usually loathe commercials that replace humans with adorable forest creatures, but this is a different animal altogether. The first spot features a one-on-one track battle between the ix35 and the Stag, and the second ad stars the Clarkson-esque wildebeest behind the wheel of the ix35. Very funny stuff. Hit the jump to view a couple of well-executed videos.

[Source: Hyundai via YouTube]


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    • 1 Second Ago
  • 40 Comments
      • 4 Years Ago
      Uh. I thought it was garbage. But then so is Top Gear.
      Did this ad really make you want to buy a car?
      It made me want to kill a game show host.

      Besides which - it's not a sports car.
      Creative fail.

      What they should have done is actually used the guys from Top Gear to produce a spot on one of their new luxury sports cars. OR hired the guys who shot Ken Blocks Gymkhana videos (Mad Media) to do something viral and cool.

      Fail.
      • 4 Years Ago
      "even if ultimately it's more about entertainment than full-fledged reviews."

      That makes it better. Car shows that are about car reviews are ultimately, incredibly boring. I would much rather read a magazine article. It takes much less time and I can get way more information.

      Top Gear is about the heart and soul behind motoring, and that is what makes it good.
      • 4 Years Ago
      Wildebeest. I should know!
      • 4 Years Ago
      Meh......its a Hyundai small SUV......big deal.
      • 4 Years Ago
      Hamster and a turtle.
      Nice.
        • 4 Years Ago
        I'm awaiting the rebuttal once TopGear gets back on the air at the end of this month.... This should be better than Mini VS. Porsche!
        • 4 Years Ago
        Hyundai makes best commercials. lol i bet clarkson is p1ssed.
        • 4 Years Ago
        THIS. IS. AWESOME!
      • 4 Years Ago
      Ehhh... great concept, lame execution. The impersonations were spot-on but I just felt the commercials as a whole fell short.
      • 4 Years Ago
      Weak.
      • 4 Years Ago
      Between this and the Kia Soul Black Sheep Hamsters, Kia/Hyundai have got some really good ads going.
      • 4 Years Ago
      clarkson as a wildebeest. the shoe fits.
        • 4 Years Ago
        He gets eaten by crocodiles very often?
      • 4 Years Ago
      hyundai just keeps on impressing... props
      • 4 Years Ago
      They could have use the theme song - it's "Jessica" by the Allman Brothers.

      I don't think royalties were problem.
      • 4 Years Ago
      Dont know what I dislike more..Hyundai or Clarkson....both are crap !!
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