Mercedes-Benz E-Class commercial – Click above to watch video after the jump

Mercedes-Benz has rolled out a new spot for its freshly-minted E-Class, which features the new Brake Assist System Plus (BAS +) that interprets the driver's inputs and increases braking force as necessary to avoid an accident. It may be an impressive lump of tech, but it's not the sexiest thing in the world, nor is it the easiest to demonstrate in an advertisement.

That's never been something to stop the Silver Arrow's team of ad gurus though, and the company's newest commercial does its best to make light of a potentially life-saving safety system. In it, a loyal Mercedes-Benz driver suddenly finds Death in the passenger seat. Literally. Hilarity then ensues as the driver manages to outsmart the specter with help from his trusty luxury sedan. Hit the jump for a look-see.

[Source: Mercedes-Benz via YouTube]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    Share This Photo X