Chevygate 2010 continues. By now, you've probably heard all about the General Motors love/hate relationship with the Chevy nickname for its bread-and-butter Chevrolet brand. At first, the company seemed to be turning its back on America's pet name for the Bowtie brand before turning around and saying that the company downright loves it when the American people use the Chevy name, but it would be using Chevrolet in all of its branding and messaging for "branding consistency." The whole dust-up centered around The General's attempt to build a more easily identifiable brand in emerging markets. Or something.
Now GM's social marketing guru Joe LaMuraglia has turned out a video featuring Sales VP Alan Batey to attempt to quiet the teaming masses. You can hop the jump to see the full flick for yourself, just beware, shaky hand-cam ensues.
Batey says that Chevrolet is one of the fastest growing brands in the world, and that for every one Chevy model sold here in the U.S., the company moves two units overseas. In order to stifle any confusion as to whether or not Chevrolet and Chevy are the same brand, the company is simply going to use Chevrolet moving forward. Simple as that.
[Source: Chevrolet via YouTube]