• Jun 11th 2010 at 7:24PM
  • 48
GM VP Alan Batey explains Chevygate – Click above to watch video after the jump

Chevygate 2010 continues. By now, you've probably heard all about the General Motors love/hate relationship with the Chevy nickname for its bread-and-butter Chevrolet brand. At first, the company seemed to be turning its back on America's pet name for the Bowtie brand before turning around and saying that the company downright loves it when the American people use the Chevy name, but it would be using Chevrolet in all of its branding and messaging for "branding consistency." The whole dust-up centered around The General's attempt to build a more easily identifiable brand in emerging markets. Or something.

Now GM's social marketing guru Joe LaMuraglia has turned out a video featuring Sales VP Alan Batey to attempt to quiet the teaming masses. You can hop the jump to see the full flick for yourself, just beware, shaky hand-cam ensues.

Batey says that Chevrolet is one of the fastest growing brands in the world, and that for every one Chevy model sold here in the U.S., the company moves two units overseas. In order to stifle any confusion as to whether or not Chevrolet and Chevy are the same brand, the company is simply going to use Chevrolet moving forward. Simple as that.

[Source: Chevrolet via YouTube]

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    • 1 Second Ago
      • 5 Years Ago
      • 5 Years Ago
      I guess they're called Chevy in Mexico cause they can't say Chevrolet huh??
      • 5 Years Ago
      Don't you take away my "Chevy"!
      • 5 Years Ago
      Basically a non issue.
      • 5 Years Ago
      Is this your idea of humor? To make fun of a decent human being with a devastating neurological disease? And learn to spell the name "Michael", please, if you are going to make fun of his misfortune. At least that.
      • 5 Years Ago
      Quite possibly the dumbest, most "starved for attention" response I've witnessed. Congratulations, you get a cookie.
      • 5 Years Ago
      This is what happens when you shoot video with an iPhone. Shake city.
      • 5 Years Ago
      "explain away" "debacle"

      Good thing you're not taking sides in this or anything, AB.

      I still don't quite see how a bunch of internet dweebs (including myself) getting their nickers in a twist actually makes it to the level of debacle. It's not like they're filling the Gulf with oil or something, sheesh.

      On another note, every time I listen to to a radio baseball game I hear messages from my local "Chevy dealers".
        • 5 Years Ago
        Oops. Knickers. I knew that didn't look right.
      • 5 Years Ago
      Chevy management: "Dumb is as we do."
      • 5 Years Ago
      Is this Pt.1 of two or more? Cause that weirdo did explain exactly nothing. 2 mins I'll never get back.
      That serves you that you have no windows in that office!
      • 5 Years Ago
      Young wing,

      you are 1000000000000% correct.

      GM is the Daewoo of America.

      And btw: "Chevy" or "cheveay" will always be attached to "Chevrolet".
      • 5 Years Ago
      No matter how hard GM tries they will never stop people from referring to Chevrolet as "Chevy".. In the same way Toyota will never stop people from referring to their cars as "Whitegoods".
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