• Jun 11, 2010
Dodge "Freedom" ad – Click above to watch video after the jump

Dodge has just dropped a special commercial for today's World Cup match between the good old US of A and our former masters, England. The odds don't look particularly good for the American team, but we've been known to pull out a surprise win or two when it comes to standing against the old empire – the "Miracle on the Grass" 1950 World Cup match between the two countries comes to mind, as does that little Revolutionary War thing. How we do tomorrow remains to be seen – the teams go head to head at 2:30PM Eastern.

If you're looking to get yourself stoked for the match, feel free to hop the jump to see the Dodge spot for yourself and check out the full press blast. The ad is called "Freedom," and it may just have you wanting one particular Mopar product by the time the screen goes black. Enjoy.



[Source: Dodge]



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  • 83 Comments
      • 4 Years Ago
      Pony car not muscle car.
      • 4 Years Ago
      Interesting given the Challenger is built by Canadians - some that might even be the ancestors of British loyalists from the War of Independence
        • 4 Years Ago
        A lot of present day Americans are descendants of British loyalists from the War of Independence.
      • 4 Years Ago
      That was a pretty good commercial - it had humor, and played on national pride. Would be awesome if it increases the sales of the Challenger. The more Dodge can make off it, perhaps the more often they will do year-over-year upgrades.
      • 4 Years Ago
      AND THE COMPANY IS ITALIAN, THE CAR IS CANADIAN AND THE WORKERS ARE MEXICANS GIVE A BREAK
      • 4 Years Ago
      The car guy in me says, "that's cool," but the military historian in me says, "WTF?"
      • 4 Years Ago
      They forgot the part where the Canadians burned down the (Whitehouse at the time). That's why it's white.
      • 4 Years Ago
      Challenger: Awesome!
      Comercial: Great!
      Soccer: Lame.
        • 4 Years Ago
        Well Andre show me another football team in the world that had high caliber players with the talent of a Peyton Manning, Brian Urlacher, or Adrian Peterson... Don't think you'll find a team on the planet that could be any team in the NFL so I think it's safe to assume that the super bowl winners are indeed World Champions... And I'd much rather watch football than soccer anyday... Aside from the possible riots there is NOTHING exciting about it... As a fan you just sit around for 3 hours, drink beer and watch pretty much nothing until one or 2 goals are scored which takes all of 3 seconds to be excited and then back to just watching players run back and forth.
        • 4 Years Ago
        @Gruv

        And in those 11 minutes, incredible endurance, strength, punishment, pain, intelligence, speed, accuracy and agility are performed at a pace that the vast majority of us (me included) wouldn't be able to endure once at a professional level without feeling it for a month.

        In my opinion, Football's 11 minutes is more entertaining and rewarding than 60 jam packed minutes of every other sport on earth.

        And just because on other sports everyone's running to the ball, or chasing the puck, or following a ball down court doesn't mean they're "playing". Most of them are hanging out watching just in case the ball, or puck or whatever goes near them.

        I think we can all agree that hockey and soccer (distant third is basketball) are the most constantly moving of sports and though hockey has some hits, tripping and even punching it's not as intense as NFL Football.

        Additionally I'd like to point out that all those replays show fairly intense jumping, tackles, sacks, leaps, fumbles and so on from multiple angles. Now when't the last time someone said "oh I'd love to see that basketball pass from the another angle". It's pales in comparison! In my opinion anyway!

        I guess it's kinda like playing catch in the back yard. One angle captures the moment. The side shot! In football, you can view it from 5 angles (left, right, forward, back and top-down) and see something exciting. So that 11 minutes is like 55. Kinda like a 10 second car flip. Every angle is entertaining!

        end babble
        • 4 Years Ago
        @Erik: unless you know any better objective criteria to measure by
        • 4 Years Ago
        One of those flags should be Canadian seeing that the Challenger is built there.
        • 4 Years Ago
        "And in those 11 minutes, incredible endurance, strength, punishment, pain, intelligence, speed, accuracy and agility are performed at a pace that the vast majority of us (me included) wouldn't be able to endure once at a professional level without feeling it for a month"

        You just described Soccer... well except you can replace 11 minutes with 90

        Since the MLS was founded in 93 it has had steady popularity increase in the US. For the rest of the world, the MLS is seen as a tier 3 tournament with a couple of tier 2 teams here and there (Like the LA Galaxy this season). Its a league that is quickly growing. Its not going to overtake the NBA or the NFL anytime soon, but its coming fellas. Enjoy your tackle ball while it lasts.
        • 4 Years Ago
        Actually It's an opinion so you Curtis are wrong!

        Thats a hilarious commercial though... Love the reaction by the Britain's when they see the Challengers coming.
        • 4 Years Ago
        It's my opinion that it's boring, but it is not my opinion that a game only has 11 min of game time. Check my link.
        • 4 Years Ago
        @Redline Mate I like Rugby, but you can't fault American Footballers for wearing padding if you look at some of the health problems the guys playing back in the day are presently having. In fact, Bryant Gumbel aired a good story about this on Real Sports a few years back. What's the point of making 3 million dollars a year if the only thing you'll be able to spend it on when you're 40 is medical expenses.

        • 4 Years Ago
        I can't stand football. Recent studies showed that a football game has only 11 minutes of actual GAME TIME. The rest is replays, commercials, and stats. How boring.

        http://online.wsj.com/article/SB10001424052748704281204575002852055561406.html
        • 4 Years Ago
        "Well Andre show me another football team in the world that had high caliber players with the talent of a Peyton Manning, Brian Urlacher, or Adrian Peterson"

        Theres a football team called FC Barcelona with players like Lionel Messi, Xavi, Thierry Henry, Ibrahimović, Daniel Alvez and too many [actual] world class players to name. This football team beat other football teams on a global scale instead of just from one country.

        "As a fan you just sit around for 3 hours, drink beer and watch pretty much nothing until one or 2 goals are scored which takes all of 3 seconds to be excited and then back to just watching players run back and forth."

        Matches are limited to 90 minutes plus a few extra minutes of extra time, not 3 hours, it isnt baseball. On average there are the same amount of goals scored in a soccer match as there are in a football match, just because you count a "goal" as 7 points doesnt mean the team scored 32 times in a game. Speaking of 3 seconds, isnt that about how long most plays last in football before you have to deal with 30+ seconds of waiting while they set up the next one, or sometimes MINUTES of absolutely nothing while they challenge a call?
        • 4 Years Ago
        Robin Williams latest gig...as George "Challenger" Washington.

        Challenger?

        Should been a Dodge....CHARGE(r)!!!
        • 4 Years Ago
        Challenger: Awesome!
        Comercial: Great!
        Soccer: Truly, a World Championship game unlike our other national sports i.e. baseball, basketball, football who claim they are world champions after only beating other national teams instead of international teams. If that does not say "full of yourself" then I do not know what does.
        • 4 Years Ago
        Gruv,

        That's your opinion and you're entitled to it.
        You are in the minority in this country, but that does not make you wrong.
        • 4 Years Ago
        seeing as it's the most popular and most watched sport in the world, you are wrong.
        • 4 Years Ago
        "seeing as it's the most popular and most watched sport in the world, you are wrong"

        Oh, so if everyone else thinks soemthing's cool I have to too?

        Hope you think Ke$ha is super awesome, cause she's currently the most popular and most downloaded musical artist in the country.
      • 4 Years Ago
      Love it. LMAO when the cars showed up.

      Yeah, baby. This is how we roll in America. Oh, and....no offense to our good friends, the Brits. Love you, too.

      (Don't analyze this too much. Just a real fun ad. No biggy.)

      LMAO!
      • 4 Years Ago
      Great commercial, simple and to the point.Is soccer a great sport ?Shure it is .Do I like it...No
      • 4 Years Ago
      Reminds me of sending in "Big Daddy" in AoE.
      • 4 Years Ago
      Oh, that is definitely Robin Williams!

      Isn't that a hoot?
      • 4 Years Ago
      Challenger: Awesome!
      Comercial: Great!
      Soccer: Mixed opinions from readers...
      America: a bunch of redneck hooligans :p
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