• Jun 10, 2010
Armando Galarraga with Corvette Convertible Grand Sport – Click above for high-res image gallery

The move may have gotten politician Darrell Issa's undies in a bunch, but he's wrong. General Motors moved with speed and decisiveness when a bad call blew what would have been a perfect game for Armando Galarraga, pitcher for the Detroit Tigers. It's true that General Motors missed out on $53,000 by just handing a Chevrolet Corvette convertible over to the thwarted baseballer, but the company knew it was getting a screaming bargain in exchange for the car.

$53,000 buys a modest print run and an even more modest TV campaign. On the other hand, according to Joyce Julis & Associates, a Michigan-based firm that measures the reach of sponsorships, GM also received the equivalent of $9 million in media coverage thanks to every media outlet clamoring to cover the story. That, friends, is bounce, and when you're in business to sell cars, it's priceless. It's a stunt, sure, a well-calculated one that turned out to be wildly successful. Rep. Issa doesn't have to like it, but the people in the business of selling cars likely love the bang they got for their buck.

[Source: Crain's Detroit Business]


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  • 49 Comments
      • 4 Years Ago
      and what are americans paying for mr. issa to drive?
        • 4 Years Ago
        exactly what is Issa paying for his transportation expenses?
      • 4 Years Ago
      Maybe GM should consider offering Abby Sunderland a Buick Sail in honor of her heroic efforts to circumnavigate the globe.
      • 4 Years Ago
      This ball player could probably buy 3 of these corvettes any time he wants. I just do not get it. They give this guy a car because an umpire blew a call. By that logic each and every game played should have a free car!!! C'mon folks, lets get real..............
      • 4 Years Ago
      They should have gave him a volt. It would have been better than a corvette. They prob just pulled a vette of one of the local sales lots and said her you go. If they are going to do something like this they should have done a special blue and orange paint/sticker package.
      • 4 Years Ago
      Did anyone else notice the hood scoop? Its a Z06. More like $73k.
      • 4 Years Ago
      Nice ROI.
      • 4 Years Ago
      What is Issa's stance on the ads CA has done asking people to visit that state, done while the state is broke (and has been pleading for federal bailouts)? If he has not spoken against them, then the hypocrite needs to shut his word hole.
      • 4 Years Ago
      Well -marketing operation- done GM.
      • 4 Years Ago
      That was very well played by GM, someone deserves a little bonus.
        • 4 Years Ago
        The geniuses who are trying to drop the friendly nickname "Chevy" not only don't deserve a bonus, but should be given a toothbrush and sent on a business trip off the roof of the RenCen.
      • 4 Years Ago
      But, please, whatever you do, don't call it a Chevy.

      Sincerely,
      GM
      • 4 Years Ago
      Good for all of them. Im glad to see the US automakers doing well. Keep up the good work and especially the GOODWILL!
      • 4 Years Ago
      people keep crying over the money GM was given or loaned to stay afloat also Crysler.If you have half a brain you would know what would of happened if they both went under.We would be in a depression,thousands more would be out of work with no place to find a job,citys and states would be bkrpt.That pompous ass in Tenn and kentucky were against saving them untill they realized plants in thier states would close then they sang a new tune. IF PEOPLE DONT RREALIZE HOW IT HURTS OUR COUNTRY BY BUYING FORIGN THEN THEY ARE STUPID SELF SERVING LOW LIFES AND I HOPE THIER KIDS ARE THE ONES THAT CANT FIND A JOB
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