Were you one of the many that thought the apocalypse must be nigh for General Motors to suggest that we should stop referring to Chevrolet as 'Chevy'?" Yeah, we understand. After all, the nickname is as American as baseball and apple pie... or something like that.

With that in mind, GM has issued a clarification on its official Facebook page as well as in an official statement (available after the jump), blaming a "poorly worded memo" for the kerfuffle. Further, GM seeks to reassure the masses that they are free to refer to Chevrolet as Chevy if they so choose (whew!). Says The General, "In fact, we like when people call it "Chevy." It reflects 100 years of history and connection with the American People."

So, it would seem that we can call off the dogs, so to speak. But we feel obliged to make one thing clear – Do not expect General Motors to refer to its most popular marque as 'Chevy' moving forward:
In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.
So... has this been much ado about nothing, or are you still miffed? Check out the release after the jump, and then have your say in 'Comments.'

*UPDATE: GM social media spokesperson Joe LaMuraglia has confirmed via Twitter that GM "will use Chevrolet in our branding and messaging for brand consistency."

[Source: Chevrolet Facebook]


Show full PR text
Statement on the use of Chevrolet and Chevy
"Chevy" will continue to reflect the enthusiasm of customers and fans


2010-06-10

DETROIT -- Today's emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.

We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover "Chevy."

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