• Jun 9, 2010
The 19th World Cup is set to kick off later this week, and Mercedes-Benz is throwing its weight behind the company's home team in the global competition. Silver Arrow head honcho Dieter Zetsche has just rolled out a wave of incentives in Germany to promote both the brand's association with the World Cup and the company's sponsorship of the German team. In the run up to the competition, German buyers can snag their own Mercedes-Benz with up to $2,493 in cash at current conversion rates, and should Germany walk away with the trophy, buyers can look forward to even more money.
If Germany can manage take the World Cup, special zero-percent financing and $381 in lease incentives will be made available. Unfortunately, that doesn't exactly look like it's going to happen. Germany hasn't won the World Cup since 1990, and this year doesn't look much better. The odds of the team winning are around 14-1, according to those who calculate such things.

Still, the incentives are less about the Silver Arrow's home team walking away with a trophy and more about Mercedes-Benz appealing to younger drivers. Currently, the company's median buyer age is significantly higher than either Audi or BMW, and Zetsche is likely looking to tap into new, younger money with the World Cup incentives.

[Source: Bloomberg]


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  • 11 Comments
      • 4 Years Ago
      to be fair, germany barely lost the world cup to brazil in 2002, and came in third in 2006 behind france and italy. i'm pretty sure a lot of fans in germany are still confident.
      • 4 Years Ago
      in the history of the World Cup no other team was as often under the top3 finishers than Germany...
      Sure Brasil and Italy won the cup two and one time more than Germany but no other team on earth was able like Germany to reach constantly top finishes even with team´s no one would have bet a penny on...
      Germany played 16 Cup´s and finished 10time in the top3, Brasil played 18 Cup´s and finished 9times top3, Italy played 16 Cup´s and finished 7time top3.

      This time it is the youngest German team ever and I look forward that the lack of some old millioneers like Balack will improve the will to fight till the bitter end...

      There is a good chance for Mercedes to see the German team reaching the semi final or even the final
        • 4 Years Ago
        Yes that's what he said, the lack of ballack...

        Go Germany!
        • 4 Years Ago
        Ballack is not playing
      • 4 Years Ago
      I find it funny how Mr Bowman never says which sport is played at this World Cup - he refers to it only as 'World Cup'.

      As others have stated before, Germany is not all that unlikely to win it this time. Mr Bowman obviously knows nothing about soccer/football - which is said, since he obviously volunteered to write this article which is centred around this sport.
        • 4 Years Ago
        that's because to the rest of us there is only one World Cup, and that is futbol

        it's not like the US, which calls almost everything the 'World xxxxx' kind of like the World Series yet only US clubs play, etc, etc.

        but here is to Spain wining it for the first time

        Brazil will have a first time defeat by the Netherlands, who will get taken out by Italy and Spain will take out Argentina to meet Italy in the finals
      • 4 Years Ago
      I'm betting on either Germany or Argentina.

      Spain haven't been on their game since Euro '08 and Brasil haven't either.

      England never had a chance in the first place. They haven't had fresh new talent in a long time and it shows (Theo Walcott doesn't count because he isn't too influential in games despite his speed).
      • 4 Years Ago
      NO WAY! BRASIL BABY!! SAMBA CUP 2010!
        • 4 Years Ago
        I really think they will be in the finals, but I'm hoping they get ousted by the Netherlands or Italy, at least how I predicted my bracket those would be two teams they have to take out

        and they successfully have beaten both those more than lost to them, but this year I see it going against Brazil

        I want Spain to win it only because I think Torres will reach his peak in this world cup
      • 4 Years Ago
      if Holland wins, do I get a deal on a Spyker?
      • 4 Years Ago
      It might have been time since Germany won, but it woulnd't be earth shattering if Germany would win..... while personally i hope for Spain or England to take it!