Zetsche betting on World Cup, adding bigger Benz incentives if Germany wins tourney
If Germany can manage take the World Cup, special zero-percent financing and $381 in lease incentives will be made available. Unfortunately, that doesn't exactly look like it's going to happen. Germany hasn't won the World Cup since 1990, and this year doesn't look much better. The odds of the team winning are around 14-1, according to those who calculate such things.
Still, the incentives are less about the Silver Arrow's home team walking away with a trophy and more about Mercedes-Benz appealing to younger drivers. Currently, the company's median buyer age is significantly higher than either Audi or BMW, and Zetsche is likely looking to tap into new, younger money with the World Cup incentives.
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