• Jun 9th 2010 at 10:27AM
  • 37
2011 Ford Explorer Facebook teaser shots – Click above for image gallery

After all of the spy shots, renderings and off-chance video appearances we've seen involving the 2011 Ford Explorer, one would think that the new Blue Oval model would be getting its public reveal at an upcoming auto show. But instead, Ford is taking a wholly different approach, launching the new Explorer on Facebook rather than at some sort of public or media event.

Expect to see the new Explorer make its web debut sometime in July, with production beginning closer to the end of the year. 2011 is a big year for the Explorer, as it ditches its traditional SUV underpinnings for the sake of a unibody, car-based platform. Even so, it's earmarked to offer some actual off-road capability with Ford's new terrain management system on hand, and look for the automaker's all-new 2.0-liter EcoBoost four to be offered under the hood along with a V6.

In the meantime, check out the Explorer Facebook page for further updates, and hit the gallery below to see the new round of teaser shots.




I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 37 Comments
      • 5 Years Ago
      Put the money in the CAR not the ad agency.
      The Internet IS where most car buyers research is done. Smart.

      Ya think the new Explorer is off road like facebook shows....nah.
      • 5 Years Ago
      gaaaaaayyyyyy
        • 5 Years Ago
        Wow man, this isn't exactly a support group site. I mean it's cool and all you want to stand up and announce your sexual preference, but I think you got lost on the internet.
        • 5 Years Ago
        Welcome, we'll get your membership card and toaster in the mail shortly!
      • 5 Years Ago
      *like*
        • 5 Years Ago
        Yes, I like it, but I think the headlight resembles of Toyota Land Cruiser. This one will be a beast with 4 choice traction control system.
      • 5 Years Ago
      Hopefully Ford won't make a hash of it, like Honda did with the CrossTurd reveal on Facebook. While the CrossTurd Facebook fiasco was amusing, it wasn't exactly a positive experience for the brand.
        • 5 Years Ago
        At least with Ford everyone knows that they are getting a new CUV inspired by the former SUV. Honda led people to believe that they might be releasing an Accord Touring Wagon.

        Ford should also send an internal memo to employees to STFU and not make an comments on the page.
        • 5 Years Ago
        Well no, but whether or not it was a Facebook reveal, let's recognize the main difference: Ford's new Explorer via spy shots look fairly slick (so far) ... Honda's CrossTour looked ugly as sin, as the entire world and their grandmother agreed upon it through wall posts. Of course, not everyone will love the new SUV, "beauty" is always debatable. But if Ford controls their environment a little better (they have a right to) than Honda did, this Facebook reveal will be a nice– if not great –success.
        • 5 Years Ago
        renspecom, I agree that the CrossTurd itself was a fiasco before it got to Facebook, and the Explorer spy shots do appear to be attractive. So Ford is less likely to be walking into a Facebook buzzsaw.
      • 5 Years Ago
      Does anyone know how much this thing will be able to tow? That 4 and 6 combined with a car chasis is going to kill its ability to tow I would think.

      I am looking to get a lightly used Explorer because of it's people/storage capacity and tow rating with that big powerful v8.
      • 5 Years Ago
      facebook seriously? WTF seriously! I mean facebook is cool, I guess, how sad this industry is getting..... sad. Nothing like an offical launch at farmville. Stay professional for your releases, I would think its a joke on facebook if I cam across this.
        • 5 Years Ago
        Your talking about advertising, this is the official release, I just dont think FB is the right place for something like this. So all the media folks should now go to FB for an offical release? That's insane with all the mis-information that floats around FB. Sure make a page and promote it but dont make it the offical debut. Heck I could make a FB page for it the day before and pass it off as official. Its a neat idea but not professional thats all, its FB. I hope they read the privacy statement clearly before doing this, LOL. FB might own the rights to the car, LOL
        • 5 Years Ago
        Tikki I agree and disagree with you.
        As I'm sure you know once you "like" a page its told to all your friends on FB. Then they "like" it and the cycle continues on and on. Its the best type of free advertising, not to mention one the pictures are offically released I could simply click on the "share" button and post the picture on my page where everyone else again can see it, its akin to the ultimate "word of mouth" advertising ever.

        Is their misinformation yes, can it backfire? Oh hellz yeah it can look at Honda for crying outloud. But I believe Ford is trying to get the word out faster than any form of Tv or Magazine text can.
        • 5 Years Ago
        2011 Ford Explorer wants to join your Mafia!
      • 5 Years Ago
      well, they probably couldn't do any worse than honda's facebook adventure with the crosstour, i'd have to say.

      econ101
      • 5 Years Ago
      Ford is getting the job done with much class, integrity and ingenuity. Afterall, aren't we all here talking about it? Just what Ford wanted Facebook to do and the cost for doing this? Beats the Super Bowl 30 second ad cost.
      • 5 Years Ago
      This is just another smart idea from Ford. After seeing the Fiesta Movement produce 60% awareness numbers before a dime was spent on traditional marketing, it really pays to use "social media" vs. traditional (expensive) media - TV, print, etc...

      If Ford can get buyers talking about the new Explorer with their friends on Facebook... the viral marketing (word-of-mouth) will spread like (free) wild fire... smart!!!! Its just a much more cost-effective medium for marketing... either get onboard or be left behind.
        • 5 Years Ago
        So, what makes you think Ford isn't spending a butt load of money to get stuff on FB? You'd be surprised. I for one, think doing this is very lame.
      • 5 Years Ago
      Those teasers? Sneaky.
        • 5 Years Ago
        I know! It reminds me of Where's Waldo.
      • 5 Years Ago
      I find it amusing that people who are on a blog (on the internet) complain about something happening on the internet. So what where they introduce it, there are no auto shows coming up soon. Would you rather wait longer to see it?
      • 5 Years Ago
      Nice.
    • Load More Comments
    Share This Photo X