After all of the spy shots, renderings and off-chance video appearances we've seen involving the 2011 Ford Explorer, one would think that the new Blue Oval model would be getting its public reveal at an upcoming auto show. But instead, Ford is taking a wholly different approach, launching the new Explorer on Facebook rather than at some sort of public or media event.
Expect to see the new Explorer make its web debut sometime in July, with production beginning closer to the end of the year. 2011 is a big year for the Explorer, as it ditches its traditional SUV underpinnings for the sake of a unibody, car-based platform. Even so, it's earmarked to offer some actual off-road capability with Ford's new terrain management system on hand, and look for the automaker's all-new 2.0-liter EcoBoost four to be offered under the hood along with a V6.
In the meantime, check out the Explorer Facebook page for further updates, and hit the gallery below to see the new round of teaser shots.