• Jun 9, 2010
Audi e-tron – Click above for high-res image gallery

So you think you've got what it takes to design an electric car? If so, Audi is interested in hearing from you. The company just kicked off an electric car competition that challenges people to try their hand at designing the cars of tomorrow. The competition is open to anyone with an eye for design who also knows a thing or two about electric cars. Audi officially calls the competition "The Production of Electric Automobiles," and concept ideas are currently being accepted. Unfortunately, the site is in German, making entry a wee bit more difficult, but this translated Google page will help English-only speakers out.

There are a few guidelines that must be followed in order to have chance at winning the contest, but it's pretty simple stuff. Of those who do enter before the July 31st deadline, Audi will select eight finalists to attend a workshop to perfect and resubmit their ideas. The company will then choose an overall winner in November. Bernd Griesbach, an Audi spokesperson for the event, hints at what the company expects from entrants:
We are convinced that we will receive many innovative and creative entries because the competition is a unique opportunity for young employees and potential employees. It is important that the concept can be easily implemented and demonstrates clear progress over the state of the art.
Interested? Give it a try, as there's certainly nothing to lose. If you do well enough, your design might even be implemented in future Audi products and could even land you a spot at the company. How's that for forward momentum? Follow the jump to learn more about the contest. Hat tip to Larzen!



Photos copyright ©2010 Sebastian Blanco / Weblogs, Inc.
[Source: Audi]
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Audi Award for the carmaking of the future

Audi announces new idea contest
This year's topic: production of electric automobiles

Member of the Audi Board for Production Frank Dreves: "The award is another component for ensuring that our production remains fit in the future."

INGOLSTADT, Germany, Jun 7, 2010 - What will the production of an Audi look like if the automobile no longer has a gearbox? This is the type of question that candidates for the Audi Production Award must ask themselves. Students and scientists can now begin submitting their creative concepts for the automobile production of the future. A prestigious jury will recognize the best idea on this year's topic, "The Production of Electric Automobiles," this fall.

"Audi lives for 'Vorsprung durch Technik' in more than just its automobiles. We are also committed to innovative technologies in production, and electric mobility will play a particularly important role here in the years ahead," says Frank Dreves, Member of the Audi Board for Production. "We want to involve as many creative minds as possible to keep our production fit in the future, which is why we have created the Audi Production Award."

The Audi competition is geared toward students and scientists who can work either alone or in a team. They must submit a concept portfolio in which they explain the current situation, the proposed solution and a path to that solution.

"We are convinced that we will receive many innovative and creative entries because the competition is a unique opportunity for young employees and potential employees. It is important that the concept can be easily implemented and demonstrates clear progress over the state of the art," says Dr. Bernd Griesbach, spokesperson for the Predevelopment and Innovation Team in Production.

The eight best teams will be invited to a two-day workshop at Audi in Ingolstadt. The concept will first be presented to a prestigious jury before being developed further in the workshop with Audi managers from Production. "The participants will thus receive direct feedback from our production specialists, and the two days here in Ingolstadt will certainly be a special experience for them," adds Griesbach.

The candidates will have an additional two weeks after the workshop to revise their concepts. Audi will recognize the best team at an award ceremony in early November.

Additional information, a template for the concept portfolio and the entry rules are available on the Internet at www.audi.de/production-award. The deadline for entries is July 31, 2010.


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    • 1 Second Ago
  • 19 Comments
      • 4 Years Ago
      thats frikkin awesome!!
      • 4 Years Ago
      How about a couple of DD's behind the wheel, that should win!
      • 4 Years Ago
      I'm in....wait, my design skills 9, writing and engineering skills -10.
      Companies always have design competitions when their in house designers need fresh ideas.
        • 4 Years Ago
        best and most affordable idea ever.
      • 4 Years Ago
      All you budding car designers should jump at this chance to get your foot in the door.
      • 4 Years Ago
      I'm in!!!
      • 4 Years Ago
      I read the rules, and you must write at least 10 pages (A4) about the construction/design/philosophy/etc of your submission, and it must be in German. Being German, this is not a "draw a pretty picture" type contest.

      Too bad I don't speak German....Oh well.
        • 4 Years Ago
        I'm not telling the boy... that'll give him a few hours to be creative towards a "goal".

        Then he can learn German.
      • 4 Years Ago
      Easy, make it ultra light weight, include good handling, and make it accessible to more people than those in warm climates.
      • 4 Years Ago
      Alright, where do I begin....

      Let's see, they have less moving parts, so the car should be LIGHTER than the gas only counterpart. They should be CHEAPER than the gas only counterparts because less parts=less materials. They shouldn't have to be inconvenient about refueling or recharging, whatever you prefer.

      As far as design, I prefer a minimalist interior with real analog gauges(zonda-like) if possible and clean simple exterior lines. I guess a grill is not needed if its all electric. I also don't want an annoying noisemaker just because the car is silent. I'm c'mon that's the appeal of an electric car.

      So there's most of my view. And I'm not an engineer so...make it hap'n cap'n.
        • 4 Years Ago
        as for the instrumentation, why not have a shaped panoramic computer screen that is customizable through downloads that would allow the driver to have whatever instrumentation he or she wanted...shown by touch screen to whatever fashion he/she wanted. for example i might like mine to appear and mimic a 1953 MG TD or TF. you on the other hand might prefer the starship Enterprise, a late model Alfa Spider, or the current Corvette....whatever.

        All the information from the car would be available, even more than todays, all electronic and computerized so that its display could be whatever the driver wanted, with built in memory such as in seating, every driver(mom,pop & teenager) of the car could have the dash appearance and instrumentation they wanted, including seat adjustments and music just by keying in their code or using a quick retinal scan.. Need a temporary GPS? just tell the computer or key it in. Bored with the display you have? Change or download it to something else.
        • 4 Years Ago
        @my_ss_rx8

        I still prefer a tactile analog speedo. They can keep their screens. Just rip the one out of the Zonda F and i'll take that.
        • 4 Years Ago
        I'm with SimpleCar on this one.

        Analog speedometers are better than digital ones because of human factors.

        I could elaborate on the details, but you'd have to be an industrial designer to understand.
        • 4 Years Ago
        I can't see how electric cars could be lighter there's the issue with the battery (look at Tesla vs Lotus Elise), unless there is a breakthru in battery technology. It can't be cheaper obviously b/c of the battery (for now). Why would you want analog dials? Isn't electric all about being modern? If noise makers can provide sound like LF-A, why not? lol

        For electric cars to be able to persuade buyers, they would need to be charged quickly (can u imagine waking up in the morning and realize you forgot to charge ur car?) and incredible breakthru in battery so it holds the charge longer, endures without the need to change battery every few years (consider ur cell-phones), and become cheaper (once mass produced, this will likely solve itself).
        • 4 Years Ago
        @cjheechul

        Why do you ask me if I want analog dials? Because that's what "I" want. Why don't you comment on what YOU want? If you want an digital speedo then comment about it. I like analog dials so i would like to see analog dials. If everyone in the world had the same idea, there wouldn't be different car companies and Audi wouldn't be asking for our help.

        And electrics cars are far from being "modern". There were around at the start and before the internal combustion engine. Analog dials have nothing to do with old or modern. Its personal taste. Am I missing something? Did Audi ask for "what they think is modern ideas only"?
        • 4 Years Ago
        I'm going to laugh if they make the interior all high-tech and electrified because they read all your thousands of previous comments.
        • 4 Years Ago
        Not everything has to go digital just because it's a technologically advanced car. Ever seen a digital Rolex? Didn't think so.
      • 4 Years Ago
      I liked design, wery well =)))
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