- Jun 8, 2010
Hike! GM reportedly returning to Super Bowl advertising [w/video]
GM's controversial "Suicidal Robot" ad from 2007 – Click above to watch the video after the jump
General Motors is finally starting to get back on the right track, and under the marketing direction of Joel Ewanick, the automaker will reportedly be running an ad slot in the 2011 Super Bowl. As you may recall, GM stopped advertising during the Super Bowl in 2009, not long after the economic crash that eventually sent the company into bankruptcy.
Advertising during the NFL's big game is nothing new to Ewanick. While heading up the marketing department at Hyundai over the last few years, he and the team successfully launched a number of Super Bowl ads, promoting the Genesis line, as well as introducing the world to the automaker's Assurance program in 2009.
GM should be prepared to shell out a pretty penny for next year's ad slot, however. Automotive News reports that 30-second spots are selling for around $3 million. GM will be advertising alongside Hyundai, Kia, Volkswagen and Audi in next year's game, and we're sure other automakers will announce their participation over the coming months. In any case, hopefully things go a bit more smoothly for The General than the controversial suicidal robot ad from 2007 (available after the jump).
[Source: Automotive News – sub. req.]