• Jun 8th 2010 at 11:29AM
  • 8
GM's controversial "Suicidal Robot" ad from 2007 – Click above to watch the video after the jump

General Motors is finally starting to get back on the right track, and under the marketing direction of Joel Ewanick, the automaker will reportedly be running an ad slot in the 2011 Super Bowl. As you may recall, GM stopped advertising during the Super Bowl in 2009, not long after the economic crash that eventually sent the company into bankruptcy.

Advertising during the NFL's big game is nothing new to Ewanick. While heading up the marketing department at Hyundai over the last few years, he and the team successfully launched a number of Super Bowl ads, promoting the Genesis line, as well as introducing the world to the automaker's Assurance program in 2009.

GM should be prepared to shell out a pretty penny for next year's ad slot, however. Automotive News reports that 30-second spots are selling for around $3 million. GM will be advertising alongside Hyundai, Kia, Volkswagen and Audi in next year's game, and we're sure other automakers will announce their participation over the coming months. In any case, hopefully things go a bit more smoothly for The General than the controversial suicidal robot ad from 2007 (available after the jump).

[Source: Automotive News – sub. req.]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 5 Years Ago
      Only idiots buy cars based on television commercials. Smart consumers read reviews and test drive cars from several manufacturers before selecting a car.
        • 5 Years Ago
        Reviews are long-form commercials. If they weren't would the automakers be so chummy with the influential review outlets?
      • 5 Years Ago
      You forgot the Corvette dream commercial.


      Both this and the robot commercial were pretty good commercials. The people who demanded the commercials be pulled were getting overamped about nothing.
      • 5 Years Ago
      Volt ads?
      • 5 Years Ago
      The HE-- with the stupid "Government Motors" crowd ........GM stands for GENERAL MOTORS, and I will always support GM.
      • 5 Years Ago
      That was a GREAT commercial!

      Ignore those who thinks what they see on TV should influence them to make life-ending decisions. Responsibility and accountability are lost on those folks. They were probably raised by tv's!
      • 5 Years Ago
      Looking forward to it! I'm tired of seeing GM ads about rebates and incentives. I wanna see some real advertising.
      • 5 Years Ago
      I loved that commerical
    Share This Photo X