• Jun 7th 2010 at 12:42PM
  • 11

2010 Toyota Prius – Click above for high-res image gallery

Despite a six-month waiting period over in Japan, the Toyota Prius remains on top of the charts as the nation's best-selling vehicle (not just hybrid vehicles) for the 12th consecutive month. As the numbers show, it's not even a close race. The Prius racked up 27,208 total sales for the month of May, whereas the number two model, the Suzuki Wagon R mini-vehicle, barely mustered up half of that number at just 14,475 units and the Daihatsu Tanto came in a close third.

Recent recalls have plagued Toyota products of late, but sales in Japan have remained strong. Analysts cite strong incentives for purchasing green vehicles in Japan as a primary contributor to the success of the Prius. To continue the trend, Toyota hopes to launch a compact hybrid based on the Yaris model and a Prius-based minivan within the next year. The additional models should help Toyota continue to pull away from any remaining competitors.

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    • 1 Second Ago
      • 5 Years Ago
      What a difference $2k makes! We need these incentives in the US as well. They would give the best bang for the buck since this reduces gas consumption by half.

      Think about it, PHV tax credit is $2,500 for 4kWh (plus $417 per additional kWh, up to $7,500).

      $2k hybrid incentive can cut the consumption in half but $7.5k (Volt) will not cut 100% gas consumption. Nissan Leaf EV also get $7.5k incentive but most people will have it as a 2nd car so it will not eliminate gas consumption. Electricity can also come from oil.
      • 5 Years Ago
      This says to be that Japan is a market eager for plug-ins.
      • 5 Years Ago
      Hybrid Yaris....
      That would kick ass.
      Would love to see that in the states.
      Put this "wow...we've reached 40mpg highway" nonsense to rest.

      Or hybrid iQ....
      A hybrid iQ might be able to claim kind of the commuter class vehicles for a solid couple of years.
      • 5 Years Ago
      Oh, you mean the beloved Insight isn't topping sales charts, even in it's home country?

      who'da thunk... ;)
      • 5 Years Ago
      It would be really nice if they accelerated the introduction of the 4th generation with updated or new styling sooner than later....nice time to really turn up the progress.
      • 5 Years Ago
      Toyota really deserves this, it practically invented a new car category, and the Prius is such a great product...
      Ivan Malagurski
      • 5 Years Ago
      imagine how much it would sell if it was actually electric with a small range extender instead of what is effectively just a gas car now. the toy happy japanese consumers would go crazy
      • 5 Years Ago
      Kudos to Toyota. Great news for the "greener" auto movement as a whole. It is pretty encouraging for alternatives.

      If they can sell this average looking car, then imagine how well a great looking one with better performance would do
        • 5 Years Ago
        It's not ugly per-se but just meh, it has no sex appeal really. It is what it is I suppose, a standard Toyota family saloon
        • 5 Years Ago
        Average looking?.. I find it very pretty.
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