• Jun 7, 2010
Lamborghini Navarra concept by Adam Denning – Click above for high-res image gallery

Has Lamborghini's current styling direction run its course? Those enamored by the Raging Bulls' sharp creases and intersecting lines would surely protest, but sooner or later, like any other automaker, Sant'Agata will need to look for a new direction. And given that the company's current design language – first seen on the Reventon supercar and inspired by the F-22 Raptor fighter jet – where better to turn for the next step than back to the designers at Lockheed Martin, the aerospace concern that lead its development?

In penning the Navarra concept depicted here, Adam Denning – an American designer with Lockheed Martin who earned his masters in automotive design at Milan's Scuola Politecnica di Design – took into account Lamborghini's succession of V12 supercars from the Miura to the Murcielago, taking the company's current sharp-edged language one step further by blending it with organic shapes inspired by classical Renaissance sculpture. The Navarro's packaging is a touch shorter than the Murcielago's but rides on a slightly longer wheelbase, envisioned to be built largely out of carbon fiber.

With the Murcielago's successor already speeding around the corner, Lamborghini has likely already signed off on its design. But just the same, is this the direction the tentatively-dubbed "Jota" should be taking? Share your thoughts in the comments section below.



[Source: Car Body Design]


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    • 1 Second Ago
  • 62 Comments
      Kumail
      • 4 Years Ago
      Looks like a Lamborghini and a Ferrari fused in one.
        Al.O.
        • 4 Years Ago
        @Kumail
        I think the designer actually might have used the Lexus LF-A for inspiration
      • 4 Years Ago
      Lamborghini, hire this guy. Now.
        • 4 Years Ago
        > Looks like an LFA but ugly.
        LOL at "but"
        • 4 Years Ago
        yuck
        • 4 Years Ago
        Go back to using the design houses, like Bertone, and leave the designing to passionate designers, not aircraft engineers.
        • 4 Years Ago
        When you consider that the current series (maxed out in the Reventon) was "informed" by the F117 (not the F22) this effort builds on the style of the last generation in a way that most car companies try to do. I like it even though it has some problems. But look at the current series. Dramatic, yes. Ugly, yes. I'm with you, it works.
        • 4 Years Ago
        Adam Denning? When did Chris Bangle change his name?
        • 4 Years Ago
        I dunno.

        In some ways, it's overdone to the point of caricature. I don't like the nose and chin detailing at all - it's just too much. Same with the overdone rear brake intakes.

        I guess, it misses that necessary piece of Lambo "soul" that infuses the original Countach prototype and current Gallardo.
        • 4 Years Ago
        Hire this guy if that new direction is to Fuglyville!
      • 4 Years Ago
      CANNOT UNSEE
      • 4 Years Ago
      I think the lens flare pushed it from ugly to hideous
      • 4 Years Ago
      when i look at this design i ask myself does it LOOK like a Lamborghini..... NO it does not!!! even though they should head in new directions as far as styling Lamborghini can't forget what made them successful in the 21st century. hopefully Lamborghini designers look into their past for cues for future designs!!! ........miura :D
      • 4 Years Ago
      You guys are dumb.

      This talented designer put a ton of effort and time into it, and it looks great.

      If you have only negative criticism.....try coming up with something on your own instead of "designing with words" on a blog, you morons.
        • 4 Years Ago
        Why does my opinion matter?

        Because I have nearly 9 years of experience in Industrial and automotive design and I am very familiar with the design process.

        It is fantastic to have people get off the couch or their day-to-day job and put together projects on their own and share them with us. It says a lot about that person.

        Now whether you like or don't like the intake vents doesn't matter, the design is new and different from what's already out there, and as such it can only enrich our work as designers.
        • 4 Years Ago
        @Diesel
        "Do you REALLY think that the few amateurs on here have a valuable opinion and represent the voice of the masses?"

        Then why does your opinion matter?
        • 4 Years Ago
        Your answer proves my point, you are dumb.

        1) This is not necessarily meant to be a design going straight to production. It might be the first of a series of designs ultimately leading to a final version.

        2) Do you REALLY think that the few amateurs on here have a valuable opinion and represent the voice of the masses? Most here are broke teenagers who not only can't afford (and never will) a Lambo - which means they do not represent the target audience anyway - but also salivate when they see a ghetto yellow Mustang GT.

        You are the dumbest being on earth, you're not even a human being for seriously thinking that your opinion matters.
        • 4 Years Ago
        The success of a cars design is based upon public opinion. Saying negative criticism is dumb when it comes to design is moronic. Negative criticism makes or breaks the design in to production. Negative criticism does help, it helps by not producing a product that the majority public considers hideous, and money is now put in to improve the design language of the concept. The whole point of a concept is to get an idea of what people might think of it!
        • 4 Years Ago
        Diesel: I'm a designer, not a teenager. I think there is probably a larger section of automotive design professionals on this blog than some realize. I don't feel enriched by others reducing auto design to shabby design work and a rendering covered in solar flares. There are some interesting areas but as a whole, the design needs work. We are all used to seeing cars that have been slaved over for many years before they ever see the light of day.
        If its your work, ei you are Adam Denning, take the crit and move on.
      • 4 Years Ago
      Darrken, you are spot on! And Diesel, the axe you have to grind can be put to a good use on some of the edges of that horrendous exercise of a design statement.

      That thing bespeaks of the Pontiac Firebird protoypes of yesteryears, and we all know what happened in the end.

      That design does not befit Lamborghini in any way, shape, or form.
      • 4 Years Ago
      It looks GReAT! I'd love to see this on the road one day. It's screams future Lambo
      • 4 Years Ago
      I like the rear end and the side profile, but that front is way too much gaping hole for me.
      • 4 Years Ago
      Being able to use 3d software really well doesn't make you a designer.
      • 4 Years Ago
      looks a little conservative for a Lamborghini, IMO.
      • 4 Years Ago
      Adam Denning must have had a stint at Mitsuoka motors, maybe he also penned the "Orochi".

      http://www.caradvice.com.au/wp-content/uploads/2006/10/mitsuoka_orochi.jpg
        • 4 Years Ago
        No, he did neither. The Orochi is grotesque!
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