• Jun 7, 2010
It took a full year for the Ford Mustang to regain its pony car sales title versus the reborn Chevy Camaro, but May sales totals show that the 'Stang has finally regained its mojo. The far more powerful 2011 Mustang plays a huge roll in the comeback, but after originally reporting the upset, Automotive News is now pointing out a second factor that helped the Blue Oval bring the May pony car sales title back to Dearborn.

The Camaro has been selling so well that General Motors hasn't had to pour any money into incentives.That's zero denero, no super low financing... nothing. The tale of the Mustang's May sales tally is a bit murkier. First, 4,376 of the Mustangs sold in May were 2010 models, and those coupes could be had with $2,500 on the hood and financing between zero and 5.9 percent – depending on the length of the loan. According to Edmunds.com, the 2011 Mustang has $1,500 on the hood for returning lessees and conquests alike, plus financing as low as zero percent for 36 months.

Does the fact that the Mustang has some cash on its hood mean that its 10,225 to 8,931 sales victory against the Camaro is tainted? We're not inclined to think so because a win is a win no matter how you dissect it. But at the same time, we're pretty sure GM is thrilled to be selling their pony car at a clip of 100,000 units per year without any cash on the hood. Not a bad consolation prize.

[Source: Automotive News – sub. req.]


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  • 46 Comments
      • 4 Years Ago
      "far more powerful 2011 Mustang" I wouldn't go that far...
        • 4 Years Ago
        compared to the 2010 model...not the camaro
      • 4 Years Ago
      BTW - the only incentives on the 2011 Mustang are $500 military and $500 police rebates and some lower rate financing deals. No rebates for the general population outside of the military.

      Evidently there are dealer incentives given by Chevrolet on the Camaro because even Chevrolet's website notes this.

      Edmunds do your homework!
      • 4 Years Ago
      a couple years down the road, we'll start seeing classic Ford engineering as problems in the mustang arise and they start falling apart.
        • 4 Years Ago
        maybe so, but why risk it? I've had such good luck with GM that the first new Ford I buy will probably catch fire or something.
        • 4 Years Ago
        My '99 Mercury Cougar, and my mom's '94 Tempo....utter pieces of crap.

        My '90 Grand Am, my dad's '91 Grand Am, my dad's '00 Cavalier, my mom's '03 Cavalier, my '06 Pontiac G6, and my '09 G8 GT, no problems whatsoever. The only stats that matter to me are my own, and GM is the favorite.

        Sorry, but Ford has scarred me, and I'll never buy from them again.
        • 4 Years Ago
        The Mustang has been one of the most reliable vehicles from Ford. I live in Michigan and I can't even count how many old Fox body 5.0s or even four bangers I see still running around. Now count the SN95s and S197s....none of which have ever had serious issues. If they did, it was because of negligence.

        You sir, are a fool. How is GM's overall reliability compared to Ford's these days? Oh yeah, still behind...get with the times.

        Anyways, congrats to both cars. Good to see Ford moving some metal. And it's good to see that GM can move the Camaro without any (corporate) incentives. Both are good cars. Sadly the only people I have seen driving Camaros around here are younger kids....you know those cars ain't gonna last.
        • 4 Years Ago
        Proof?
      • 4 Years Ago
      Once again the Ford is for the masses, and the Chevrolet is for the thinking man.
      Always been that way for over 100 years, always will be.
      Welcome, sheep, to your new Ford.
      The man wearing the bowtie will shear you every time :0
        • 4 Years Ago
        lol fool
        • 4 Years Ago
        Um, no. They're both mass-market brands, so, you know, "for the masses."
        • 4 Years Ago
        The Camaro is a great car in performance, but GM made way to many compromises in putting it on the market. Crappy interior, terrible visibility, little utility, too heavy, etc. In the 90s, Chevy could atleast claim superior performance, but they even can't claim that now. You'll have to excuse people for siding with the specs rather than fanboy-ism.
      • 4 Years Ago
      I think you also have to realize that the high sales of the Camaro have really taken a bite out of Corvette sales, they have dropped from about 40,000 a year to around 10,000, so I don't know if GM is any farther ahead as I'm sure the Corvette is a higher margin car than the Camaro. Also there was a lot of pent up demand for the Camaro that may be tapering off soon.
      • 4 Years Ago
      gotcha.
      • 4 Years Ago
      I'm just glad both companies are selling products!!!
      • 4 Years Ago
      just bought a 2007 v6 mustang bullit wheels race grille ....stripes....etc i live in north london you cant get a better head turner than this car does not compare to comaro...people look more at a mustang than a ferrari....you should see heads turn .....even when youv gone by 100 ft. they are still looking...must tell something about this car
      • 4 Years Ago
      Color me unsurprised.

      Walked into a Ford dealer yesterday, to checkout the 5.0. While I was at it, I asked him how they were doing on the remaining 2010 GTs, and the salesguy acknowledged 5-6K. And this was the initial point. I have heard poeple getting upto 9k on 2010 models.

      Also, Like I said before:

      A lot of people hate camaro for the looks (rear tail lights), but then again a lot of people love the camaro for the looks.

      Similarly a lot of people hate the rear end on the Mustang and a lot of people simply like the refreshed stang.

      However, remember, looks are subjective.

      On the other hand things like ---->>>>>huge discounts on the 2010 (upto 8 grand) coupled with tonnes of fans lining up for the upcoming 2011 5.0 will basically lead to teh same result in next month as well.

      Performance, both on the paper (lower weight - power numbers) as well real world (Handling - track numbers) clearly swings in the favour of the Mustang.

      The novelty is dying off the camaro and is at its peak for the 2011 Mustang.

      And all this coming from a GM fan. Oh well. facts are facts.
        • 4 Years Ago
        But GM is about to release 2011 Camaro which will have 311 HP if i remember correctly.

        In any case, new Challenger will be better than either one, it is big, comfy and draws attention much more than a Mustang and a little more than a Camaro.
      • 4 Years Ago
      whats with the Geico eyes on the camaro?
      • 4 Years Ago
      First, let's remember that Edmunds has had a marketing and PR agreement with General Motors. They are no longer an impartial source of automotive news.

      Second, the analysis forgets to mention that there were over 10,000 orders for the 2011 Mustang WITHOUT any cash on the hood.

      Third, yes, there was cash available for both 2010 and 2011 Mustangs. There usually is cash available and heavily so on a no longer made model year. As the article pointed out, the discounts on 2011 Mustangs were for conquest sales. This is hardly unusual and hardly indicative of Ford mortgaging the future with heavy discounts now.

      Fourth, the Camaro has all the trappings of the new kid on the block - the popular item - the hot ticket. But it is no longer that hot. Whereas months ago you'd be lucky to see two of them on the lot, there are now over a dozen. Inventories will continue to pile up once customers cross shop the 2011 Mustang against the Camaro with the industry's worst interior. Don't think they'll be leaving without a Mustang afterwards.

      Fifth, GM has a habit of decontenting their products rather than improving them. Ford since 2007 has made significant progress in mid-cycle refreshes that are more than grill and color changes. It remains to be seen what GMC will do with the Camaro other than to throw out their awful interior which should never had made production.

      Sixth, to compete with the new Mustang engines, Chevrolet had to restate their horsepower numbers - mind you they changed nothing but the way they reported horsepower so it would look like they really have more horsepower than before. Road test comparisons between the 2011 Mustang and the current Camaro haven't been kind to the Camaro.

      In the end, this article is factually tepid and slanted to make it seem like GM hasn't had to respond to the Mustang. Mind you this is the first full month that GM has had to deal with the the new Mustang and don't think they won't respond by throwing CASH ON TH E HOOD for CONQUEST and NON CONQUEST sales. And that will be when Ford isn't. Suppose we'll get Edmunds to spin this story again?
      • 4 Years Ago
      I can't wait for TriShield's spin on this.

      "It's okay, GM will continue to sell more Camaros than Ford can sell Mustangs, there is no upset in the order of balance, and the Mustang still sucks because it has a live rear axle, and the Camaro still has a useful trunk."

      Give it up, Baghdad GM Fanboy.
        • 4 Years Ago
        You may want to read TriShield's comment later on in this post, on page 3. He's so predictable.
        • 4 Years Ago
        GM moved to Baghdad now?
        • 4 Years Ago
        Wow, you have some serious issues twinturbo.

        Not only are you so dependant on TriShield that you made a pretend comment by him, but you also replied to it.

        creepy
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