It took a full year for the Ford Mustang to regain its pony car sales title versus the reborn Chevy Camaro, but May sales totals show that the 'Stang has finally regained its mojo. The far more powerful 2011 Mustang plays a huge roll in the comeback, but after originally reporting the upset, Automotive News is now pointing out a second factor that helped the Blue Oval bring the May pony car sales title back to Dearborn.
The Camaro has been selling so well that General Motors hasn't had to pour any money into incentives.That's zero denero, no super low financing... nothing. The tale of the Mustang's May sales tally is a bit murkier. First, 4,376 of the Mustangs sold in May were 2010 models, and those coupes could be had with $2,500 on the hood and financing between zero and 5.9 percent – depending on the length of the loan. According to Edmunds.com, the 2011 Mustang has $1,500 on the hood for returning lessees and conquests alike, plus financing as low as zero percent for 36 months.
Does the fact that the Mustang has some cash on its hood mean that its 10,225 to 8,931 sales victory against the Camaro is tainted? We're not inclined to think so because a win is a win no matter how you dissect it. But at the same time, we're pretty sure GM is thrilled to be selling their pony car at a clip of 100,000 units per year without any cash on the hood. Not a bad consolation prize.
[Source: Automotive News – sub. req.]