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2010 Rolls-Royce Ghost – Click above for high-res image gallery

If there was any lingering doubt as to the business value of the 2010 Rolls-Royce Ghost, recent sales figures appear likely to put such concerns to an abrupt end. Over the course of the first five months of 2010, Rolls-Royce has sold a total of 678 automobiles. That doesn't sound like a whole lot when judged against the world's largest automakers, but that figure represents an impressive 146-percent increase over the previous year.

As you might have guessed, that sales uptick is being driven by orders for the new Ghost, which, with a price starting at around $250,000, is Rolls-Royce's new entry-level model. Company head Torsten Müller-Ötvös expects the sales surge to continue throughout the 2010, suggesting that the automaker will post figures "at least double the volume of last year." As we found during our recent First Drive, Ghost buyers are likely to be very pleased with their new saloons.



Photos by Rex Roy / Copyright ©2010 Weblogs, Inc.

[Source: Financial Times – sub. req.]


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    • 1 Second Ago
  • 18 Comments
      • 4 Years Ago
      you cant tell by looking at it that it is actually based on a stretched version of the bmw 7-series platform! the ghost's 6.6 liter v12 is actually the bmw 6.0 liter that was bored out... the cars is beautiful and i can totally see them making a coupe and convertible version! you can tell they are sharing technology because the night vision system is the 7-series, which is actually the exact same system fromthe 2000-2005 cadillac deville... still, not a bad car!
      • 4 Years Ago
      The Ghost looks too plain to me, boring almost.

      The Phantom is some bad-a$$, iconic styling that stands out from the crowd.
        • 4 Years Ago
        Given how close Ghost a Phantom are in their looks I think you kinda contradict yourself.
        But that's JMO. :)
        • 4 Years Ago
        Idk they look the same to me, except the Phantom is bigger a little boxier, and monotone.
        • 4 Years Ago
        @Yaroukh - no, he's onto something. I don't care for the phantom much after riding in one and seeing it in white (ugh, Kitsch), but when you look at the photo on the top of the page and scroll down and see the phantom above the comments it does look quite a bit more regal and pretentious and upright.
        • 4 Years Ago
        @zamafir:
        > it [Phantom] does look quite a bit more regal and pretentious and upright.
        Yes it is, and I like Phantom more too. But does that make Ghost boring? Or do you think Ghost does not stand out from the crowd? (I'm not speaking about crowd of Phantoms obviously. :)

        I just think that Ghost reminds Phantom enough to make Nick's claim very questionable.
      • 4 Years Ago
      Not surprising. You can't say that those buying the Ghost are economising, as $250K is not an insignificant amount of money. But it's showing preference for it over the Phantom.

      I personally don't like the Phantom at all, it's way too imposing, and despite the similarity up front, I find the Phantom looks too industrial vs. the Ghost. The Ghost is more to my liking, regardless of price. It's sleeker, more stylish.

      The Phantom is designed for someone to be driven in, but somehow it just looks vulgar as compared to the old Phantoms, which were more regal and dignified.
      • 4 Years Ago
      Much nicer-looking than the Phantom, imo. Plus the Phantom's so gigantic. The Phantom feels more imposing and distant, whereas this is more stylish. And it looks decidedly modern, too.
      • 4 Years Ago
      170million in a year isn't bad (that's on the low end, assuming all cars sold for 250).

      yep...
      • 4 Years Ago
      One fine looking car but where are peole getting the money. Funny the rich just keep on going resl fine in the world but the rest of us are going in the direction of taking a bus. Oh don't laugh its that bad Most of europe is broke, Africa is broke ,south america is broke except were the rich are. and the good old USA is at least 13.5 trillion in the hole and going higher every hour Heres change and the new world order Translated that means the rich get richer and the rest are poor.
      • 4 Years Ago
      It looks similar to a Hyundai XG350 in the rear.
      • 4 Years Ago
      In regards to the Phantom, I don't dig the proportion of the grille. The grille is way too large and square. A caricature of a RR Grille. And to make matters worse, the Spirit of Ecstasy is way too small for that massive chunk of grille.

      Ghost is what the 21st Century RR should be: modern and still classic. Brilliant.
      • 4 Years Ago
      The 7-series-ness of this car really shows, especially in the iDrive system.

      Seriously? Rolls Royce Assist? Couldn't be bothered trying to differentiate from BMW Assist? How about Rolls-Royce Recovery? Rolls-Royce Reassurance? C'mon BMW!
        • 4 Years Ago
        If that makes you upset, I hope you never take a look at a 7 series keyfob and an RR keyfob side by side.
        • 4 Years Ago
        as much as i don't care for idrive or the rolls product line, it's not as though audi's doing any different with bentley, and more importantly, it's not as though BMW has the R&D time, money, and talent to make a drastically different system like that, they've got limited resources compared to their main competitor in terms of platform sharing et-al so you really need to be somewhat realistic
      • 4 Years Ago
      It showed again, Most people buy these cars just want a distinct looking separate form average, show they can effort it. Not unique engineering.
      It got the samething you want from a Phantom but only 3/4 of it's price.
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