• Jun 4, 2010
Motor Trend is keenly aware of the readership shift to online sources for up-to-the-minute automotive news, that's why it has a blog, a YouTube channel and a presence in social media. Despite the changing paradigm, there are still things that print outlets do more brilliantly than anyone else. There's no way to beat the compact form factor and high-quality display of a blissfully battery-free magazine. Carefully-edited copy, glossy photography from some of the best lenses in the business and eye-catching layout, it all gels when the right cars power onto the pages.
As the web and print find their natural symbiosis, one trend may be toward more specialization and niche focus for magazines. Putting premium, rearview-gazing content into a new vehicle, Motor Trend is relaunching Motor Trend Classic. This has been tried before, but this time around, MT is giving more pages (some penned by our own Jonny Lieberman!) fewer ads, and an aversion to posting the content on the web. So far, the sneak peek has us wanting more, though it's a near certainty that it's just going to take one punk with a scanner to burst MT's bubble about this content never showing up on the web.

[Source: Motor Trend]


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    • 1 Second Ago
  • 8 Comments
      • 4 Years Ago
      All I can say is: Hallelujah!

      I have some of the old copies of MTClassic and was really sad to see it go. MT did say that they might make a few special issues after they stopped making it, but never made any more.

      Classic was and is one of the best magazines around.

      Also JayP, Sports and Exotic is the only mag that I have an active subscription too and it is fantastic.
      • 4 Years Ago
      Sweet.
      • 4 Years Ago
      That wasn't a sneak peek.
      • 4 Years Ago
      I was a subscriber to the original Motor Trend Classic from a few years ago and loved the mag. I didn't even realize that it came back until I was in the West Palm Beach airport and saw it on the news stand as I was waiting for my flight so I picked it up. That was back in March. I'm surprised they call the blog a sneak peek as the articles and cover are all of the 2nd new issue that just came out. It's a pricey bugger, but well worth picking up.
      • 4 Years Ago
      lieberman is the worst writer you guys have.

      it would serve you well to take that bit out of the post. you dont want to scare people away from the magazine.
      • 4 Years Ago
      I love nostalgic looks at what used to be cutting edge...even outside of cars.
      • 4 Years Ago
      My theory is that it will fail again. Really - $15 per issue, with zero discount for subscriptions? No thanks. I doubt it'll have many takers.

      Anyone remember Classic Automobile Register? Smaller format & issues, but cheaper, with top-notch photography and writing. Loved the classic car choices and motorsports articles, too. Nine issues and out - I'll never get rid of my set.
      • 4 Years Ago
      Nice.