• Jun 2, 2010
Dodge explodes for 72.7-percent sales increase, domestics dominate

May 2010 was a crazy month of sales for the U.S. auto industry. Would you have expected Ford Motor Company, riding high on a string of successful monthly sales performances, to announce the death of Mercury on the same day it posts nearly a 22% rise in sales? Would you have expected the four remaining "Core" brands of General Motors to outsell all eight of the company's brands from back in May 2009? Would you have expected the Toyota brand to still be on the outs with customers, posting just a 3.6-percent rise in sales in comparison to Ford (up 27.9 percent), Chevrolet (up 31.15 percent) and even Dodge (up 72.7 percent!)? And finally, would you have expected the Mustang to outsell the Camaro, something it hasn't done since the Bowtie brand's pony car arrived on the scene last year?

Check out all the numbers for yourself below in our handy dandy chart. A complete listing of our past By the Numbers charts can be found here.

Brand Vol. % May - 10 May - 09 DSR %* May - 10 May - 09
Dodge 72.7 42,242 24,456 72.7 1,625 941
Cadillac 54.25 12,382 8,027 54.25 476 309
Buick 37.36 12,582 9,160 37.36 484 352
Mazda 35.21 22,605 16,718 35.21 869 643
Subaru 35.20 23,667 17,505 35.20 910 673
Hyundai 33 49,045 36,937 33 1,886 1,421
Lexus 31.28 22,216 16,922 31.28 854 651
Chevrolet 31.15 167,235 127,510 31.15 6,432 4,904
Chrysler 29.47 20,699 15,987 29.47 796 615
Ford 27.9 175,370 137,167 27.9 6,745 5,276
Mercedes-Benz 26.71 19,176 15,134 26.71 738 582
GMC 26.06 30,160 23,926 26.06 1,160 920
Infiniti 24.55 8,091 6,496 24.55 311 250
Acura 24.26 11,766 9,469 24.26 453 364
Nissan 24.07 75,673 60,993 24.07 2,911 2,346
Audi 22.68 9,205 7,503 22.68 354 289
Land Rover 21.86 2,709 2,223 21.86 104 86
Kia 20.61 31,431 26,060 20.61 1,209 1,002
Volkswagen 20.31 23,543 19,568 20.31 906 753
Honda 18.60 105,407 88,875 18.60 4,054 3,418
(Hummer) 17.92 1,290 1,094 17.92 50 42
Ram 11.73 18,930 16,943 11.73 728 652
Mitsubishi 8.847 4,737 4,352 8.847 182 167
Jeep 6.12 22,948 21,624 6.12 883 832
Toyota 3.638 140,597 135,661 3.638 5,408 5,218
BMW -2.850 17,859 18,383 -2.850 687 707
Porsche -5.356 1,873 1,979 -5.356 72 76
Mini -8.178 4,233 4,610 -8.178 163 177
Lincoln -9.468 7,755 8,566 -9.468 298 329
Mercury -10.69 9,128 10,221 -10.69 351 393
Volvo -16.46 4,659 5,577 -16.46 179 215
Jaguar -17.64 962 1,168 -17.64 37 45
Suzuki -26.38 1,903 2,585 -26.38 73 99
Smart -40.55 695 1,169 -40.55 27 45
Saab -77.78 174 783 -77.78 7 30
(Pontiac) -98.64 181 13,329 -98.64 7 513
(Saturn) -99.43 46 8,046 -99.43 2 309
COMPANIES
Chrysler Group 32.67 104,819 79,010 32.67 4,032 3,039
GM Core 31.84 222,305 168,623 31.84 8,550 6,486
Nissan North America 24.12 83,764 67,489 24.12 3,222 2,596
Ford Motor Company 21.90 196,912 161,531 21.90 7,574 6,213
American Honda 19.15 117,173 98,344 19.1 4,507 3,782
GM 16.65 223,822 191,875 16.65 8,609 7,380
Jaguar Land Rover NA 8.257 3,671 3,391 8.257 141 130
Toyota Mo Co 6.705 162,813 152,583 6.705 6,262 5,869
BMW Group -3.919 22,092 22,993 -3.919 850 884
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in May 2010 and 26 selling days in May 2009, so the change in monthly sales volume will equal the change in the average daily sales rate (DSR) for each brand/company.


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    • 1 Second Ago
  • 88 Comments
      • 2 Years Ago
      [blocked]
      • 4 Years Ago
      Congrats, though it may be short lived. With debt towering over us, as well as jobs continuing to fly overseas... not sure what the future will hold. But hey, screw it, carpe diem, man!
        • 4 Years Ago
        I have three cars. All are reliable. All were purchased used. >shrug< If I have a choice between an interesting high performance used car vs a new econobox, I'll take the high-performance version every time.
        • 4 Years Ago
        We still need cars though....at least in Indiana/Indianapolis, it's nearly impossible to do anything without one. Riding a bike is suicidal and bussing it is not an option.

        It seems like consumers have started waiting longer before buying new cars, so we'll have to see if this trend continues after any recovery. My hunch is it won't, as cars these days last so much longer, and you usually only roll 5-10k from a previous car into your next car once....you're either bankrupt or more sensible afterward.
      • 2 Years Ago
      [blocked]
      • 4 Years Ago
      the only reason mercury is being dicontinued is because ford has not focused any time or energy on them..all ford has done is focus their time and energy on their own trucks and suv's! so the end of mercury is due to ford's own stupidity and ignorance! this is mercury's 71st anniversary-and their last! sad part is that lincoln is also nothing more than a rebadged ford(mkz=fusion,mks=taurus,mkt=flex,mkx=edge,towncar=crown victoria) and none of tese are that much of an improvement..they are too similar to each other.
      • 4 Years Ago
      Looks like Toyota continues to be the top retail seller (which means actual consumers want to buy more Toyotas) and would have had an eben more stellar month if they didn't have a shortage of vehicles:


      http://www.autonews.com/apps/pbcs.dll/article?AID=/20100602/RETAIL01/100609953/1448
      LOS ANGELES -- Toyota Motor Sales U.S.A. remains bullish for the rest of the year for both its Toyota-Scion and Lexus divisions. Toyota Division will continue to support sales with hefty incentives, but Lexus is dropping cut-rate leases.

      Both Toyota and Lexus reported sales increases in May. Lexus jumped 31 percent to 22,216 vehicles, “twice the growth of the rest of the luxury” segment, Lexus General Manager Mark Templin said during a sales call today.

      Toyota Division’s increase was more modest: up 4 percent to 140,597 cars and trucks. But it was the third straight month that Toyota sold more retail vehicles than any other brand.

      “That shows the consumers are voting for us with their dollars,” Toyota General Manager Bob Carter said during the call.

      Toyota Division moves into June with the same 0 percent financing and subsidized leases that it has offered since March -- some of the most generous spiffs in the industry. This month, the offers will be on 2011 models. In the previous months, the offers covered 2010 models.

      Carter said a dearth of 2010 Camrys that could qualify for the financing offers last month was one reason for the car’s 7 percent sales decline in May.

      Quality and safety

      Toyota Division also has begun running new ads stressing quality and safety. The first ad talks about the brand’s Star Safety System, which is standard on every Toyota vehicle. The system includes antilock brakes, electronic brake force distribution, brake assist, traction control and stability control.

      The other ad will say Toyota is spending $1 million an hour to enhance vehicle safety and technology.

      “Our national marketing will be about the attributes of our products,” Carter said. “Some customers still are confused. They want to hear about our position on safety and quality.”

      But he said Toyota Division must keep the incentives flowing as well.

      “Even though we continue to see the market improving, this market is very competitive,” Carter said, “and we will do what we need to do to stay competitive.”

      Lexus’ Templin, though, said the luxury brand would not continue the cut-rate leases or the “Unlimited Access” campaign that promoted them in May. In June and July, he said, Lexus ads will emphasize the brand, featuring clips of the upcoming 2012 LFA performance car, due next year. The LFA already is sold out.

      “This will all be about the desire for the Lexus brand,” Templin said.

      Inventory will increase

      Carter said inventory to Toyota dealers will increase 25 percent over the next 90 days, with a higher mix of that inventory being light trucks.

      Carter noted an uptick in sales of light-duty trucks, particularly the 4Runner SUV and Tundra pickup. Tundra sales rose 32 percent, while 4Runner sales more than tripled. Carter said sales would have been higher on those and other light-truck models had there been more inventory.

      “It looks like we’re going back to light trucks a little more quickly than anticipated,” Carter said. “That’s why we’re adjusting the mix.”

      Carter expects total industry sales of about 11.5 million cars and trucks this year. He projects Toyota to track its 2009 market share of 15 percent.



        • 4 Years Ago
        Gotta love ignorance. Toyota has been #1 in retail sales all year long. They don't have to resort to fleet sales to move their cars like GM. And that's with much lower incentives and mostly finance deals.

        Imagine if the US government didn't come to the rescue with the Toyota witch hunt.
      BalkanAttitude
      • 4 Years Ago
      Every month I follow the "By the Numbers" reports and often wonder why there is never a combined manufacturers report for Hyundai. I understand that Kia and Hyundai are under the same corporate umbrella and deserve to have the report at the end of the column just like Toyota, GM, BMW Group, Chrysler Group, and Nissan North America. By the Numbers needs to address all corporate umbrellas.
      • 4 Years Ago
      Hyundai and Subaru have impressive results -- remembering that they were of the few to do well last year as well.
      • 4 Years Ago
      damn how come bmw isn't joining Audi, Infiniti, Acura, Mercedes, and Lexus on the double digit growth gravy train... seriously, what the hell?

        • 4 Years Ago
        Perhaps if BMW were to refocus on making TUDM again, their sales would be going up.

        You know, like Caddy, Acura, Infiniti, Lexus, etc. ...
        • 4 Years Ago
        You ever seen a transvestite with a bunch of normal girls, you don't want to get near them because of the tranny. That's what basically the 5 series GT is doing.
        • 4 Years Ago
        I think a lot of BMW's issue was product availability in May. They were short on several popular models.
        • 4 Years Ago
        Your list is conspicuously missing the best performer of all the luxury makes - maybe you missed it all the way up there, second from the top?
        • 4 Years Ago
        BMW's aren't boring.. Yes Audi's current lineup makes BMW SEEM more boring, but they are far from it. Not nearly as boring as Lexus. (And I drive a Lex)
        • 4 Years Ago
        BMW's aren't boring, but there interior's are a bit bland. Also, BMW is heavily dependent on the 3 series which is now facing stiff competition from the new C Class, A4, and even the CTS. Hopefully, some of BMW's new product (redesign X5, 5 series) will pick things back up.
        • 4 Years Ago
        Their cars are boring. Sorry. I'm sure they're great and all, but I think Audi is doing a much better job.
        • 4 Years Ago
        @Gruv: You obviously haven't driven BMWs if you write that. Or at least appreciate driving dynamics. It's not all about looking pretty.
      • 4 Years Ago
      Maybe next year these numbers will start meaning something. So much friggin' volatility in the market for the past 3 years...

      Dodge being up and BMW being down is amazing though.

      What's sad is that SMART is barely selling more cars than brands that don't exist anymore.. LOL.. just die already!! or fix your damn car!!
        • 4 Years Ago
        lol they do mean something, some automakers have been posting growth for a year or more, even with all the bad crap, hell many years in hyundai and scubie's case. where'd ur avatar go mate?
        • 4 Years Ago
        Gotta root for the home team, ya know.. ha ha
        • 4 Years Ago
        Dodge is up because May 2009 was an absolutely horrible month for them. Going from up is good, but Chrysler still under-performs compared to any other major auto group.

        What's more interesting is GM is basically being the bottom rung of "normal" performance, with good upward momentum. Chrysler is going up because there's nowhere else for them to go.
        • 4 Years Ago
        Yeah, but the market has been up and down so much in the past year even. Last year at this time, we were still knee deep in the recession.

        These numbers are more useful when the economy is fairly steady, i figure the sales figures are there to account for seasonal differences. Well right now, we're comparing a sales year deep in the recession to a sales year where we're just starting to crawl out of it.

        Oh.. and I sold my BMW and got a 200sx SE-R, that's where my avatar went ;)
        • 4 Years Ago
        why? Dodge makes reliable cars, and always has. Simple as that.
      • 4 Years Ago
      Sorry to burst your bubble, but from my perspective (which is selling them), Toyota ain't in very good shape. As I stated earlier; huge incentives... declining sales. Hell I lost 3 or 4 deals to Honda this month and those are just the ones that I know about.

      Who the hell is a FAN of toyota anyway? They are consistently one of the largest (if not THE largest) automaker simply because they refuse to build anything other than the most boring (yet reliable, inexpensive, etc) cars in each segment.

      I can't even think of a suitable analogy for what youre doing: It's like rooting for the Yankees, but if you won baseball games by committing the fewest errors...
      • 4 Years Ago
      My statistics on the Chrysler Group sales:
      http://www.carsitaly.net/fiat-car-sales_unitedstates.htm
      • 4 Years Ago
      I am so confused (but not saddened or maddened in any way): why is Dodge doing so well and BMW so poorly?
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