Survey outlines which qualities motivate new car buyers
Among the factors tilting the scales in any particular automaker's favor is brand loyalty, though CR recently found that the desire to purchase another vehicle from the same brand varies widely between men and women as well as by age group. That aside, the most likely attributes to get a buyer to switch brands are higher quality and better fuel economy.
Also important are a lower price, a better safety record and more standard equipment. Of course, we'd like to think comprehensive automotive reviews can sway buyer preference too...
[Source: Consumer Reports | Image: Getty]
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