• May 28th 2010 at 8:00PM
  • 103
2011 Nissan Juke – Click above for high-res image gallery

It's a big day for the upcoming Nissan Juke. Not only did Nissan drop UK pricing details on its little run about, but the company also dumped a smattering of new photos on the interwebs at the same time. If you happen to find yourself living in the old empire and want to lay your hands on the new crossover, get ready to shell out around £12,795 for the base model. That equates to around $18,500 at current conversion rates, but includes Britain's 17.5 percent Value Added Tax. Subtract the VAT and the base MSRP would be around $15,250. That's a reasonable baseline comparison, but of course, there are other market-specific factors to consider in a price comparison.

The base model packs a 117 horsepower 1.6-liter gasoline engine, though a 110 horsepower diesel mill is also available in ol Blighty. Step up to the 190 horsepower turbocharged 1.6-liter and all-wheel drive, and you're looking at a final price tag of £19,995 – around $23,850 after converting from the mighty pound and ditching the VAT. At that price point, buyers are treated to a new XTRONIC CVT with torque-vectoring all-wheel drive.

Those numbers should give us a feel for how the 2011 Nissan Juke will be priced once it hits our shores, though don't hold us to it. The oddly styled Juke is deceptively small and will likely straddle the various segments in the entry-level class. Off-hand, we can see it doing battle with the forthcoming Mitsubishi Outlander Sport, the Suzuki SX4, inexpensive 'box' cars like the Kia Soul, along with basic hatchbacks.

Be sure to check the gallery for the rash of new photos, hit the jump for the full press release, and most importantly, vote on where you think the Juke needs to be priced when it comes in the states in our poll below.

In order for the 2011 Nissan Juke to be competitive, U.S. pricing needs to start at...
$12,000 or under 2735 (25.3%)
$12,001 to $14,000 1897 (17.5%)
$14,001 to $16,000 2864 (26.4%)
$16,001 to $18,000 2073 (19.1%)
$18,001 to $20,000 885 (8.2%)
$20,000 or more 374 (3.5%)

[Source: Nissan]

Show full PR text

* Prices released for Nissan's new compact crossover
* Sector-defining new model available from only £12,795
* 190PS flagship turbo offers intense performance from just £15,695
* Two and four-wheel-drive versions offer innovation, distinctive style and versatility
* Compact SUV meets sports car...
* On sale late September with order books open in June
* Dominance of crossover segment continues with Juke joining Murano, Qashqai & Qashqai+2
Sector-defining innovation is no longer priceless... Nissan has today announced the prices of its ground-breaking compact crossover model, the Juke. Priced to put another Nissan in the UK's best sellers list, the Juke will be available from a supermini-rivalling £12,795 on the road.

Shunning conventional design in favour of more creative thinking, the Juke will shake up the small car sector with a line-up that's set to appeal to a broad spread of drivers. At the top of the range sits a thrilling 190PS turbocharged model available from only £15,695, extending the Juke's unique appeal as a compact SUV with the genes of a sports car.

Offering both innovative design and great value in a British-built package, the Juke is available with a choice of three engines. The range kicks off with a frugal 117PS 1.6-litre petrol engine, backed up by a fuel-sipping 110PS 1.5-litre dCi diesel.

The ultimate Juke comes equipped with a new 190PS 1.6-litre direct injection turbo petrol engine in both two and four-wheel drive. The £19,995 all-wheel-drive range-topper is mated toNissan's XTRONIC CVT transmission, with six-speed manual mode and adds lateral torque-vectoring - a first in the small car segment and a technology that has, until now, only been found on top-of-the-range, premium vehicles.
Innovation is central to every part of the Juke's design. Inside, another world first for the small car segment is Nissan Dynamic Control System. A central command and display module like no other, it allows the driver to alter dynamic drive settings as well as easily control functions such as climate control. What's more, the system adopts different displays, colours and functions depending on the mode selected by the driver.

Juke will officially go on sale in late September with order books opening next month [June]. The range will consist of three core specification levels already familiar to Nissan drivers: Visia, Acenta and Tekna. The entry-level Visia will be available from £12,795 and come equipped with 16-inch alloy wheels, ESP, six airbags, sports seats and air conditioning, while also offering the practicality of the Juke's funky five-door shape.

Acenta spec is available from £13,795, growing the standard equipment list to include 17-inch alloys, climate control, Bluetooth with USB connectivity and the Nissan Dynamic Control System.
Two option packs have been developed to allow buyers of Acenta grade versions to tailor their perfect Juke. The £300 Sport Pack will be the obvious choice for anyone wanting to capitalise on the Juke's athletic image. Including 17-inch Sport alloys, rear privacy glass and premium seat fabric, it emphasises the Juke's bold design. If luxury is more your thing, then the £900 Premium Pack brings Nissan Connect – the acclaimed combined satellite navigation and audio system - a reversing camera and six speakers, combined with the Sport Pack's extras.
However, the ultimate Juke will always wear a Tekna badge. Available from £15,795, the range-topping specification includes leather upholstery, Nissan Connect, a reversing camera, Intelligent Key with engine start button and much more.
Nissan's UK MD, Paul Willcox comments: "For many years buyers in this sector have had a pretty conservative range to choose from. Now we have Juke crossover which offers something innovative and exciting for the same price as a bland five-door hatchback. We firmly believe the Juke is going be another huge success for Nissan and our Sunderland plant."
Like its big brother Qashqai, two-wheel drive versions of the Juke will be built at Nissan's award winning Sunderland Plant, giving a further boost to the UK's manufacturing industry. The range-topping all-wheel drive model will be produced at Nissan's factory in Oppama, Japan.

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    • 1 Second Ago
      • 5 Years Ago
      They should pay you to drive that thing!!!
        • 5 Years Ago
        Wow someone finally made a car uglier than an Aztek. That car better be cheap because no one is gonna pay big money for it. :-p
      • 5 Years Ago
      Wow. Nissan is definitely taking some chances with their exterior styling.
      • 5 Years Ago
      I would put a "o" where the letter "u" is in this cars name in my opinion.
        • 5 Years Ago
        That joke was clever the 1st time, but not by the 150th time, which is about what your statement ranks.
      • 5 Years Ago
      The Juke is an overstyled bloborama that Nissan would have to pay me (lots) to have on the driveway.

      Pity, but who knows where Nissan's styling is going.

      Cube 2 has the ugh-factor compared to the original, and 370Z not a patch on the handsome - and original - 350Z.
      • 5 Years Ago
      Disclaimer: I am not affiliated with Nissan in any way.

      I like this car. The concept is great -- a compact crossover with character, good fuel economy, and the potential to be fun to drive.... The front headlight scheme is rather odd, and NOT my favourite view, but I wouldn't be seeing it from that angle while inside, eh? The top view is, by the way, the absolute best, making full use of those slash running lights.

      Living in Canada I miss some of the details, and it looks like Nissan isn't planning to bring this here yet. But, checking the US website, they have a page providing a lot more details, specs, etc.:


      It's going to have what look to be two trim levels, BOTH will have the 1.6 DiG Turbo engine with their new CVT with S-mode. The options will be AWD, the unique Torque Vectoring System, an independent rear suspension, and a 6-speed manual. The interior comes with Bluetooth, 60/40 split fold rear seats, and 6-speaker audio system. the upgrades in the interior offer more options, including Push button start, special "I-Con" driver interface, moonroof, heated leather seating, Rear View monitor, Nav, etc. They could feasibly do an S or an SL model, each with an AWD variant, is my guess, with the differences in the trim levels being interior appointments.

      As for pricing, It'll have to start less than the Rogue ($20,460) and more than the Cube ($13,990). I'm guessing the AWD will add about $1300 itself, and all-dressed would add about $7000 to the base. Nissan usually has the fully-loaded models land an MSRP just above the base of the next model up in the line, so, I'd say the fully loaded Juke will be in the $21-22K range, with the starting base price in the $14-15K range. Since the Cube is mighty close to that low end, I'm guessing they'll start a little higher and 'package' more of the options, so look for a starting price closer to $15500.
      • 5 Years Ago
      It's so ugly I like it.

      But not enough to buy it.
        • 5 Years Ago
        This car doesn't look handsome, but err CUTE(?!?). Girls may actually like to drive in this car than a Soul, just my .02. I dun think I will buy this car either.
        • 5 Years Ago
        I really like it for the simple reason that it doesn't look like anything else on the road.

        It's just not the type of vehicle I personally would ever buy.
        • 5 Years Ago
        If it lost those awkward massive foglights in the front, it wouldn't look too bad.

        But I agree. I would never buy one.
      • 5 Years Ago
      Never did I think there'd be a day when I'd see a design uglier than an Asstek, but Nissan, you've outdone yourselves. It's the Joke, not Juke, right, and you're not actually going to produce this piece of excrement? There needs to be one more price category..
      "You couldn't pay me enough".....that would get my vote.
      • 5 Years Ago
      I love the way it looks, esp since it will add a little flavor out there. All we have are drab vehicles that are extremely conservative. Sure there is a few out there vehicles but not many. I also find it strange on this site, people prefer the boxy looks of the retros and normal sedan from the early 90's look to anything with some curves and unique placement of the lights. Ah well to each their own. I would pay low 20's if this thing had 250 horses. Where it is now I'd say 18's for the high end.
      • 5 Years Ago
        • 5 Years Ago
        and you are wondering why so many voted sub 12k??? :P
        +1 btw
      • 5 Years Ago
      Juke joke? I actually don't hate this car, something about it looks amost... Cute?
        • 5 Years Ago
        I kinda like it. I think, reasonably, it'll slot in just above the Cube, and the NA market likely won't have the smaller engines. If they could manage ot fit it in that tiny engine compartment, I'd wager it enters with just the 1.8L that's in the Versa/Cube, probably with a sport trim level with the 1.6L turbo, and will probably have a starting price in the US that's similar to the Sentra: $15,420 or so.

        I disagree that Nissan will market this to compete with the "box cars" as that's what the Cube does. Likely, they'll market it to something more like the 'hot hatch' crowd, combined maybe with something along the lines of the original RAV4 2-door market.

        I do agree that the front fascia is something that'll either look better in person, or will just have to grow on ya. However, remember how much people used to make fun of the Mazda 3 'grin' -- wait, they still do.... From every angle EXCEPT the front this is a cool looking design, in my opinion.

        I'm sure the above statement about the mid-cycle refresh is absolutely correct. if they gave it a face more reminiscent of the Murano, then they'd have a great design going, eh?!
        • 5 Years Ago
        " I'd wager it enters with just the 1.8L that's in the Versa/Cube, probably with a sport trim level with the 1.6L turbo, and will probably have a starting price in the US that's similar to the Sentra: $15,420 or so."

        It's coming with the 1.6L turbo BASE :). just check nissan's usa site, awesome awesome awesome.
        • 5 Years Ago
        you need help :))
        • 5 Years Ago
        It's equal parts awkward and original...

        There is something interesting about it though...and yah, many will call it ugly. The front looks a bit like a duck from the profile. But I like originality.... would actually consider it as long as it came with a 5 or 6 speed manual transmission with the turbo engine...
        • 5 Years Ago
        I do probably need professional help.. But for a cheerleader, this might be a good car. Well, it helped me to think about cheerleaders anyway. Needs more cheerleaders.
      • 5 Years Ago
      Why do i like this car so much?! It doesn't make sense, but ugh it looks like an awesome moon buggy or something. Would look awesome lifted a couple inches and with some huge tires.
        • 5 Years Ago
        This car is definitely growing on me too.. I'm looking to replace my coupe with a small CUV like this for more practicality, I just wish I could get past that hideously fragmented front end! The rear and profile are both great-looking though. I really wish Nissan didn't make that front end so strange looking.
        • 5 Years Ago
        you know, after browsing the entire gallery, it's really growing on me! the rear end is very resolved, side profile is kinda japanese-cute, front isn't as garrish from most angles and inside? holy crap, best looking most resolved interior on any nissan under 20k, plus the altima... i'm with you, and might actually test drive the nisssan vehi-cross :P
      • 5 Years Ago
      I never saw that display under the stereo before. Pretty cool, it does the engine info.
        • 5 Years Ago
        Thanks for the heads up, I am going to check out the site now
        • 5 Years Ago
        also, if you go on nissan usa's site and hit up the juke flash page and choose technology you get to virtually tweak the settings, really cool stuff.
        • 5 Years Ago
        That does sound cool, I have owned a couple Nissans and they were really fun driving cars.
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