• May 27, 2010
Mercury spokesmodel Jill Wagner – Click above for high-res image gallery

According to a report from Bloomberg, which is citing two unnamed sources who are supposedly "familiar with the plan," Ford is planning to close the doors on its Mercury division after 70 years of existence. If true, Mercury will join recently departed brands ranging from Plymouth, Oldsmobile, Pontiac, Saturn and Hummer.

We can't say that this news comes as a shocker, as analysts far and wide have been predicting such an event for the last few years, but Ford has repeatedly denied any plans to cancel its interplanetary division when questioned.

For what it's worth, the Mercury brand has seen its sales fall by nearly three-quarters since the year 2000, now representing less than two percent of Ford's annual sales. What's more, Mercury is scheduled to lose two of its four models next year. At this point, the only thing we'll miss if Mercury leaves us is spokesmodel Jill Wagner.

Stay tuned for more as the story develops.

[Source: Bloomberg]

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    • 1 Second Ago
      • 4 Years Ago
      Mercury-Lincoln dealers will be pissed, now they have no mainstream products to sell. Mercury had a loyal customer base, too, as far as I remember.

      I wonder if Ford will globalize Lincoln now and start selling them overseas as part of the "One Ford" plan.
        • 4 Years Ago
        Seconded. If Mercury actually had retained their customer base, they wouldn't be in this situation.
      • 4 Years Ago
      About time yo! My only concern is for that uber smokin' hot Jill Wagner.
      • 4 Years Ago
      KEEP VOLVO!!!!!!!!!!! KILL MERCURY!!!!!!!

      I'd go for a Buick than a Mercury anyday! As a brand it quite doesnt make sense! (It never did) An Ford shouldnt sell off Volvo to the Chinese.. its like sucide! Plus Volvo has improved an has a great line up
      • 4 Years Ago
      It's never a good thing to put an and to a brand that's been around so long but, in this case, it's more a of a mercy-killing. In today's market, there simply is no need for more than Ford and Lincoln under the Ford group umbrella. I'm sure some old-timers will disagree but IMO, Pontiac, and Plymouth have produced more notable products than Mercury, and therefore will most likely be missed by more people.
        • 4 Years Ago
        Damn! I totally forgot about Oldsmobile. DUH!!
        While I agree with you on Plymouth's relevance in "recent" years, at least they built some very popular products in the 60's and early 70's. Mercury? I'm really not sure I can remember ANYTHING in my personal experience (60's forward) that are memorable. Maybe the Marauder?
        • 4 Years Ago
        I agree about Pontiac but Plymouth had become as irrelevant as irrelevant can get in its latter years. The Plymouth Neon was virtually identical to the Dodge Neon (even the model name was the same) and the Breeze and Voyager weren't notably different than their corporate cousins. The only unique product was the low-volume Prowler which was far from enough to sustain a brand.

        For years and YEARS Plymouth had been little more than cheaper versions of Chryslers and/or Dodges.

        Still, from a historic/nostalgic standpoint it was sad to see it go although my order of disappointment (most to least) for domestic brands dropped in the last 10 years is:
        1. Oldsmobile
        2. Pontiac
        3. Mercury (if true)
        4. Plymouth
        5. Saturn
        6. Hummer
        • 4 Years Ago
        Seconded for Oldsmobile being something that should have stayed, and a brand worthy of more.
        • 4 Years Ago
        PLYMOUTH: Barracuda, Hemi 'Cuda, Road Runner, GTX, and what's arguably the best cop car of all time, the Fury.
        • 4 Years Ago
        My car knowledge/interest really goes from the late 1970s to today so I don't have any real connection/feeling for cars made before that. From what I know, I would agree that Plymouth seemed to have far more unique and special products prior to the mid-1970s.

        Mercurys to me had largely been classier (sometimes with an added bit of sportiness) versions of Fords. In recent years, Lincoln has expanded down to that level unfortunately making Mercury less relevant. It would be sad to see the brand disappear and if it does, I'm not looking forward to more Mercury-like Lincolns if that is what FoMoCo decides to do to make up the void. Mercury used to be a nice buffer between Ford and Lincoln.
      • 4 Years Ago
      :( I'll miss them.
      • 4 Years Ago
      this "report" is not accurate at all. ford is doing a cost/benefit analysis of mercury. there are new products on the way for mercury right now... tracer and bmax.

      the way foward plan went like this... fix ford brand, then lincoln, then mercury. it goes by biggest money makers... the NEW lincoln id rolls out late this year with mkx/ refreshed mks. late next year a mercury blitz will start.

      what people who bitch about mercury forget is that it is profitable and will continue to be so. mercury will be a small car luxury brand while lincoln takes the bigger side of the market.
      • 4 Years Ago
      New catch phrase from Jill Wagner: "You got to take Mercury OFF your list."

      Might be a smart move to put Jill in commercials announcing the brand change and, later, promoting Ford models.
      • 4 Years Ago
      Another one bite the dust.

      Excellent decision, Ford has a strong line up, I am sure it can manage without Mercury contribution (or lack of)
      • 4 Years Ago
      Well it's about damn time! Mercury was nothing but product overlap and badge engineering for Ford. Now they can sink money into their vehicles that matter. Great job!
      • 4 Years Ago
      Good. Mercury was a waste and completely irrelevant to anybody under 70 years old.

      Now fix Lincoln and make it a real luxury brand instead of re-badged Fords and you will have a winner.
      • 4 Years Ago
      Honestly, it makes sense. Mercury has been nothing more than ford with different badges for the last quarter of a century.
      • 4 Years Ago
      So they're killing Mercury. What about Lincoln?

      Lincoln hasn't offered a decent model since the LS. The current lineup is one sad joke. Everyone talks about how much Ford has improved over GM, yet GM turned Cadillac around into a top-line competitor.

      Whenever I see Lincoln, I can't help but think of those '70's and '80's ads and commercials when Caddy and Lincoln owners bragged about "mine's bigger." Lincoln's current lineup seems to continue playing that game, while Caddy says "Screw you. I've got better things to do (compete with BMW, Lexus, etc.)."

      Lincoln's lineup looks dull, boriong and bloated. Except the MKZ. When I see this, I see Cadillac Cimmaron.

      Ford needs to do something with Lincoln, or they should close it down, too.
        • 4 Years Ago
        First things first.

        With Mercury dead, Ford might be able to make Lincoln in to a near-Acura competitor.
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