Brace yourself, Cadillac fans. Word has just come down the pike that The Crest will "absolutely" be getting a new model based on none other than the Lambda architecture. That means that a variant of the Chevrolet Traverse will be sold under all four of The General's brands. So far, drivetrain options are still up in the air and vague at best, but we'd be willing to bet our lucky penny that both front- and all-wheel drive models will be available. Chances are that power will come from the same 3.6-liter V6 found under the hood of every other Lambda out there, too.
It's hard not to approach this with a cynical eye. Right after the company's 2009 bankruptcy blitzkrieg, GM promised the world that it was through with badge engineering for good. Swapping nameplates and fenders had done much to lead the company to the brink of collapse, and the waves of fresh new models hitting our shores had us thinking that maybe the company had turned over a new leaf.
By all accounts, the Chevrolet Traverse and Buick Enclave are selling well, so is this a case of Detroit getting greedy or is the company simply trying to spread development costs as thin as possible? Either way, it will take something really special to convince us that this is a smart move.