• May 27, 2010
Brace yourself, Cadillac fans. Word has just come down the pike that The Crest will "absolutely" be getting a new model based on none other than the Lambda architecture. That means that a variant of the Chevrolet Traverse will be sold under all four of The General's brands. So far, drivetrain options are still up in the air and vague at best, but we'd be willing to bet our lucky penny that both front- and all-wheel drive models will be available. Chances are that power will come from the same 3.6-liter V6 found under the hood of every other Lambda out there, too.

It's hard not to approach this with a cynical eye. Right after the company's 2009 bankruptcy blitzkrieg, GM promised the world that it was through with badge engineering for good. Swapping nameplates and fenders had done much to lead the company to the brink of collapse, and the waves of fresh new models hitting our shores had us thinking that maybe the company had turned over a new leaf.

By all accounts, the Chevrolet Traverse and Buick Enclave are selling well, so is this a case of Detroit getting greedy or is the company simply trying to spread development costs as thin as possible? Either way, it will take something really special to convince us that this is a smart move.

[Source: InsideLine]


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  • 50 Comments
      • 4 Years Ago
      What's tripping me out tho is the protest this is getting...

      Much like the SRX not being RWD... and outselling all expectations by the so-called enthusiasts... much like the Escalade being on GMT... and becoming a cultural, critical, sales, and luxurious success... (U won't find a more luxo SUV than a Platinum) I fail to see how a Lambda based Cadillac degrades the brand... if the formula is followed to ensure that it is just that... a CADILLAC. Give it a strong engine, a luxo interior, plenty of tech and amenities... beautiful styling like every Caddy since 4ever and I can't possibly see an issue.


      and someone PLEASE EXPLAIN why it's OK for Benz to have the R-Class and "Sprinter" on the lots, but Cadillac can't have a LAMBDA II based CUV to compliment the brand. Even if the Enclave was simply rebadged (and it won't be)... it would still be a better vehicle than the R-Class... Hell it already damn near competes well enuff with the Q7... with exception to GM's reluctance to expand on the Engine choices.
      • 4 Years Ago
      I don't think Cadillac needs a Lambda variant, but as long as theyt differentiate it from the Traverse and Acadia like Buick did with the Enclave, It won't bother me that much.

      • 4 Years Ago
      While I realize times are different today, many of GM's best sales years were when they employed so-called "badge engineering." Chevrolet, Oldsmobile, Buick, Pontiac and sometimes Cadillac would all share a platform for particular models with great sales success e.g. Chevrolet Monte Carlo = Oldsmobile Cutlass Supreme = Buick Regal = Pontiac Grand Prix. There are a lot of financial efficiencies to be gained from it.

      Hopefully this Lambda variant will be the Escalade replacement as they certainly don't need more SUV/CUV models in the lineup.
      • 4 Years Ago
      Oh god. GM hasn't changed. If this is an Escalade, however, it would be preferable to a truck-based design.
      • 4 Years Ago
      If they spend the time and money to make it look different from the other 3 models, then there's nothing wrong with this. In that case, it wouldn't be "badge engineering" but "platform sharing". The 3 current lambdas look different and target different customers.
        • 4 Years Ago
        Nope....it going to have that same dull front end as the CTS.
      • 4 Years Ago
      Why do they need this when they have the SRX.
        • 4 Years Ago
        Same reason Ford needs the Flex when they have the Edge.
        Same reason Toyota needs the Sequoia when they have the Highlander, or the Land Cruiser when they have the 4Runner.
        Same reason Honda needs the Pilot when they have the CR-V.
        Same reason Lexus needs the GX when they have the RX
        Etc Etc

        These are all differently sized vehciles that fill a different niche. We're not all one size fits all consumers.
      • 4 Years Ago
      So much for "New" GM. BTW, STOP WITH THE FWD CADILLACS! THEY ARE SUPPOSE TO BE RWD. LUXURY BUYERS TYPICALLY DON'T WANT A FWD LUXURY CAR. GM WHY DON'T YOU GET THIS!

      /rant.
        • 4 Years Ago
        I wish there were more RWD cars, too, but I think you're wrong about "typical luxury buyers". Sure, some luxury buyers are enthusiasts, but overall, the American love affair with the car is dead. The people who write, read, and post on this site represent only a very small faction of the car-buying market. There was a study posted here a few weeks ago that found more than half of all BMW 1-series owners thought their car was FWD. Think about it - when was the last time you saw an advertisement that mentioned a car being rear-wheel drive? I can't think of one. That's because the people who care, already know, and it wouldn't make a difference to anyone else. Only AWD gets advertised because it is associated with safety. Most luxury buyers don't know or care about the technical stuff, just like they don't know that their Rolex is waterproof to 3 atmospheres. Even if they heard it somewhere, they don't know what it means. They just know the salesman told them it was "the best one" and that it looks nice.

        That said, if I had a big family, and by big I only mean 4 children, I would be interested in a Lambda Caddy. I love their design language, but the SRX wouldn't hold everyone, I will never, ever own a minivan, and the Escalade is overkill since I don't tow/haul/drive through hazardous conditions. It's partly about people just wanting the Cadillac design. After all, everyone who buys an Escalade could have just bought a Chevy with the same options. I would want it to have a different engine, though.
      • 4 Years Ago
      Here it goes again...
      • 4 Years Ago
      Hopefully it sells, but I don't see the market when they already have the SRX. If people really want something bigger, they can get an Escalade.
        • 4 Years Ago
        "They can get an Escalade"

        But they aren't and they won't. It sounds logical I guess to people on the sidelines, but in the real world - in the Cadillac showrooms - it isn't happening that way. There is too big a gap in size and price and too many buyers who like the SRX but demand a third row are passing Cadillac showrooms and buying something else.
        • 4 Years Ago
        @ Tourian:
        Exactly.

        Plus, it's not like this is a big surprise, we were told about almost 2yrs ago.

        http://www.autoblog.com/2008/09/08/i-motortrend-i-next-escalade-to-go-lambda/

        Granted, a short while later, GM said that they weren't going to stop building BOF SUV's and that the Escalade was safe, but I never thought that spelled the end of this idea.

        Other than the Escalade, Cadillac has no vehicle with a 3rd row and it's a bit of an oversight compared to the competition. Especially since the 3rd row in the Escalade isn't that great anyhow.

        This is no worse than Lincoln. Name a current Lincoln that isn't a rehashed version of another Ford model? Why does GM always get the hate when other makes do exactly the same.

        Lexus GX - Toyota 4Runner
        Lexus LX - Toyota Land Cruiser
        Infiniti QX56 - Nissan Armada(now Patrol)
        Lincoln MKT - Ford Flex
        Lincoln MKX - Ford Edge
        Lincoln Navigator - Ford Expedition
        Audi Q7 - Touareg


        Once again, people need to learn the difference between rebadging and platform-sharing. They are dramatically different. In this case, the Escalade and Navigator are the closest to rebadging, but even those have gotten better in recent years with better redesigns.


      • 4 Years Ago
      I certainly hope they can create something with unique enough sheet-metal - but I do think this is just a company trying to spread development costs over a greater run, however, shouldn't those costs have been wiped out in bankruptcy?
      • 4 Years Ago
      Didn't I see a while back something that Caddy's Lamda is going to replace the Escalade, because of higher CAFE standards?

      By the way, rebadging at the General is much better than it used to be. If you look at a Cadillac SRX, it's hard to tell that it's built off the same platform as the Chevy Equinox. In terms of the interior, the SRX is much nicer than the Equinox. It's not just a better grade of leather on the same seats, with a but more chrome on the dash.

      It's not like the late 80s, when you could look at the back end of a Buick Park Avenue and see how the tail lights of the Olds 98 fit in the same fender assemblies. It was just a matter of setting the stamping machine to cut out vertical or horizontal openings.
      • 4 Years Ago
      I think most 'car guys' will see this as a bad move. Unless this Cadillac variant is WAY the hell different than any of the other Lambda vehicles, this can be considered GM going back to their old games.

      But on the other hand, if they see that money is left on the table and this new vehicle can fill a niche that has yet to be filled, then from a business perspective, it's dumb not to do it. As long as it doesn't dilute the brand that they have worked so hard to build up over the last couple of years. That is key. This can not be some rebadge, but rather a vehicle that shares almost nothing with it's lesser cousins.
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