• May 25, 2010
Lancia Centro Stile concept sketches – Click above for high-res image gallery

Lancia's website links to Centro Stile, the design section of the brand, where you can find all manner of concepts drawn by the same people who might be trading crayons with Chrysler's designers by the end of the year. There are a couple of oldies in the bunch, but then there's the sketch above, a concept coupe, and a new take on the Ypsilon supermini that's rumored to be under consideration as a Chrysler bound for the U.S.

The thing that gets us most about these sketches is how utterly far away they are from Chrysler's design language, stoking all kinds of questions about how the two brands will be combined. Sergio Marchionne has said that because Chrysler and Lancia don't overlap in terms of vehicle sizes, the two brands could be joined to create a full line-up. Based on these designs we're thinking there will be a Jekyll and Hyde line in there, because we just can't wrap our heads around the pictured coupe with goggle-eye headlights and a giant grille.

Have a look at the other sketches in the gallery of high-res photos below, and maybe you can tell us how a Lancia Ypsilon becomes a Chrysler Ypsilon and doesn't look like a bad episode of "Will it Blend?"



[Source: Carscoop]


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  • 19 Comments
      • 4 Years Ago
      The coupe' and the sedan looks good, they have a global appeal.
      The Ypsilon might not be to American taste though.

      I have to say though that the 300 is a great looking car and the new 200 looks even better, so I hope they will be part of the future line up

      • 4 Years Ago
      Both Jeep and Dodge have strong american identity. Chrysler should be more italoamerican (I think PT Cruiser and 300C pointed that way). Leave the futuristic bland language to Honda, Sundae and Kia.
      • 4 Years Ago
      Don't you mean interesting Fiats?
      • 4 Years Ago
      "...is how utterly far away they are from Chrysler's design language..."

      Just wait a moment and Chrysler's design language will change. Remember that not too many years ago Chrysler was touting cab-forward design and I dare you to point to a current model that carries that language.

      Injecting a bit of Italian flair into US car design would be welcome, though I fear the same thing that has happened to Italian food in the US will happen to US auto design. It will become bland and lose its complexity.
      • 4 Years Ago
      There's a couple that look pretty hot (like the main image on the article)... but no thanks to the rest.
      • 4 Years Ago
      ANY new models would make for some interesting Chryslers. They need new product, and they need it bad... it almost doesn't even matter what that new product looks.

      • 4 Years Ago
      I'd be perfectly happy if Chrysler's end of the design combination was totally ignored. They need to play to everyone's strengths, and if there's one thing Italians know how to do, it's make stuff look good (working good is a whole other thing). I'm not sure too many people would be too devastated if Chryslers current and past design language was ignored from now on....they've run it into the ground so badly, starting from scratch is totally viable.
      • 4 Years Ago
      They're all terrible. Italian car design is going downwards with Ferrari's terrible 458 leading the push.
        • 4 Years Ago
        You're not wrong. The 456, I thought, was the highlight for Ferrari GTs. The 599 and 458 are just awful.
        • 4 Years Ago
        RLQ, trust me, I see no reason to buy ANYTHING from Chrysler/Jeep/Dodge other than the Ram SRT10 and Wrangler.
        • 4 Years Ago
        Give me a modern Chrysler design(other than the Viper/Challenger)that looks good.
      • 4 Years Ago
      Aside from pizzas, how has italian food become bland???

      I think Chrysler needs Lancia's design asap if they want to stay competitive in the looks department.


      They should, however not screw with the challenger, that car is great as it is.
      • 4 Years Ago
      I've always loved most Chrysler designs. The present 300C and Pacifica, and the traditional designs like Cordoba, the original letter 300s and the Imperials. Loved the "Foward Look" finned cars as design leaders. Chrysler has a rich tradition of beautiful design to admire.
      The Lancia infusion, I believe, will build on that tradition not surplant it. Some of these designs were great, a few too bold, but to link them to Chrysler is exciting and curious regardless of individual designs. The process has begun in earnest.
      I believe the cross- Atlantic fusion of stylists will benefit both brands without compromise to individual DNA. This is creative thinking in practice.
      Lancia fans will love what Chrysler wiil do to their brand and I'm sure Chrysler fans will appreciate the benifits of Lancia.
      Personally can't wait to see the results.
      • 4 Years Ago
      I know the alliance is going to make Chryslers better and help keep Lancia alive, but every time I see (or write!) the two words that close together I die a little on the inside.
      • 4 Years Ago
      I see a lot of the same sentiment when talking about Chrysler products as I hear about new Buick models. "This doesn't look like a dodge... Buick customers do not want a car like that." People making these arguments need to accept the fact that these are totally different companies from their predecessors, and their only hope for survival is being nothing like what you expect them to be.
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